MediaJel | The Podcast

The cannabis digital marketing ecosystem refers to the entire process of developing a cannabis marketing strategy to improve brand positioning in the market. It’s called the cannabis digital marketing ecosystem because it’s carried out in a unified, natural, and symbiotic way. For this process to be successful, brands must expand their customer base, gain more consumer loyalty, increase website tr...

Not sure what the next move is to advertise your cannabis brand or retail store compliantly? We’ve got you covered. This week, we’re going on a deep dive into the state of advertising for cannabis to break down what programmatic advertising is and how it can transform your cannabis business’s marketing strategy. Join us for an open discussion about programmatic advertising and how it can help your...

Finding compliant marketing channels can be confusing and frustrating. With federal and state regulations to contend with, dispensaries must be creative to get their message out. So, how can you advertise safely as a cannabis business? We’re big believers in the value of Google Ads for helping dispensaries reach more customers and increase their revenue. This high-ROI channel not only propels your...

When it comes to your dispensary, first impressions matter. Creating a seamless experience for customers starts with optimizing your business internally. So, how can you streamline your dispensary’s operations, training, and communications? Join us for an in-depth conversation with leading cannabis and MSO experts Eleanor Lynch, Kurt Isenberger, and Ray Riley as we discuss tips on how to enhance o...

The cannabis industry is one of the fastest-growing industries globally, with a projected net worth of over 33 billion by 2025. But as we travel ahead at light speed, cannabis social impact is a crucial discussion for us to have as an industry to ensure that those harmed by cannabis prohibition can share in the wealth. Join us for an open discussion previously recorded from Hall of Flowers in Palm...

From Cheech and Chong to Snoop Dog, cannabis influencers have been around for decades, making their way into our lives through movies, TV, and more recently, social media. Combine a winning persona with the right entrepreneurial smarts and you can create a cannabis brand that is truly unforgettable. Tune in as we sit down with cannabis influencer and entrepreneur, Jared Mirsky, as he shares what i...

Women make up 51% of cannabis users - if you aren’t marketing to women, you’re missing out on a chance to market to over half of cannabis customers in the market. How can you ensure your cannabis business is reaching women? How can you shift your marketing focus to prioritize an up-and-coming market? Join us as two cannabis entrepreneurs and CEOs, Nurit Raphael and Jamie Evans, as they share their...

Just when you thought school was out forever, class is back in session- and cooler than ever before. A well structured cannabis education course can enrich your budtenders knowledge about product benefits and help them communicate with consumers while staying compliant with state regulations. Cannabis experts Saif Khan, Rachelle Gordon, and Ryan Porter join us to discuss why cannabis education is...

Unleash Your Niche: Cannabis Drinks With Warren Bobrow With so many offerings in the cannabis space, it can be hard to pick just one thing to focus on. Yet, some of the most successful cannabis entrepreneurs have found success by capitalizing on a niche. So, what is the recipe for a perfect cannabis brand? Entrepreneur, mixologist, and author, Warren Bobrow, has forged a successful career out of u...

The world of cannabis is ever-growing and ever-changing. With so many competitors out there, how can you keep the attention of current and potential customers? Programmatic ads help you get the most out of your cannabis advertising strategy while minimizing human error and maximizing ROI. Interested in learning about cannabis programmatic advertising and how it can transform your cannabis advertis...

Making your cannabis brand great is about more than quality products and good service, it’s about providing an experience they can’t get anywhere else. With so many brands to choose from, what keeps your branding competitive as industry trends evolve? How can your brand find its “voice” and speak to customers? Branding expert, consultant, and author, David Paleschuck, joins us to share tips from h...

Increase your brand's credibility and image with PR with special guest Brett Puffenbarger. Learn how to create a public relations strategy that will differentiate your brand image and identity to generate measurable PR that stands out from the competition. During our 30-minute webinar, you’ll discover: • Crucial PR best practices that will draw press attention to your cannabis business • Core prin...

Are you marketing your cannabis brand on social media only to be shut down? Get insights from Eman Abdou on how to market your cannabis brand on social media and beyond. During our 30-minute webinar, you’ll discover: • How can cannabis brands best leverage social media to grow awareness without getting flagged? • What foundations should a cannabis brand have in place that will benefit the company’...

Calling on cannabis brands! We can’t recommend it enough: Partner up with your cannabis retailers to launch co-marketing campaigns that will promote brand awareness: in-store, and via e-commerce sales. During our 30-minute webinar, you’ll discover: • How to leverage in-store marketing tactics and in-store product placement and store sponsorships to drive sales • Create a content marketing and dist...

Getting new customers is crucial for making more sales. While customer retention is great for maintaining your business, if you want to grow, then you need to reach new people. So how can you do this? By using the right data, you can create targeted campaigns to attract people who are more likely to purchase from you and reduce your customer acquisition cost. It’s vital that you get as much for yo...

Thrive in Today's Highly Competitive Market Not all dispensaries are created equal! In this webinar, you’ll find dispensary tips for the small guys trying to compete for their stake against some heavy hitters. While massive multi-state operators may have sizable budgets and revenue streams with which to grow and expand their businesses, smaller dispensaries have significantly less to work with. Bu...

A cannabis dispensary marketing budget outlines all the money a retailer intends to spend on marketing-related projects over the quarter or year. Marketing budgets include paid advertising, website, PR, events, content, new staff, automation software, and more. During our 30-minute webinar, you’ll learn: • How to evaluate your sales funnel, and define your operational costs. • How to determine you...

When it comes to search, we’re beholden to Google. As the most popular search engine, it’s crucial to show up high in Google search results to get valuable organic traffic to your website. In order to maintain its dominance, though, Google is constantly updating its search engine algorithm. It’s rare that Google advertises when an update is coming. Often, they just make changes to the algorithm wi...

M&As are powering tons of growth in the cannabis industry as MSOs acquire dispensaries or merge with other companies, however, these deals take months or even years to engineer. And despite all of the hard work that goes into making them happen, there’s no guarantee that any particular merger or acquisition will be successful. Whether an M&A is your exit strategy or just part of your growth plan,...

There’s not a lot of information sharing in the cannabis industry. So much of what we do is considered proprietary. Everyone wants to protect and grow their piece of the pie, and that means they hold their cards close to their chests. That secretiveness is what makes case studies so valuable. They provide insight into dispensary marketing and showcases how strategies play out. Learn more about the...

Getting new customers is crucial for making more sales. While customer retention is great for maintaining your business, if you want to grow, then you need to reach new people. So how can you do this? By using the right data, you can create targeted campaigns to attract people who are more likely to purchase from you and reduce your customer acquisition cost. It’s vital that you get as much for yo...

Finding the right stock for your store can be hit-or-miss, but if you have data on your side, you can make better decisions on which products to order and fill your shelves with and make marketing cannabis products easier. This week, we’re giving your research process a boost and sharing the popular products your customers want. Join us and learn more about what you need to be ordering. Say goodby...

Running stores in different markets means creating different strategies that address the needs and wants of each shop’s target audience. This may seem obvious when it comes to creating ads and deals, but what about your SEO strategy? If you’ve put your SEO strategy on the back burner or have implemented a one-size-fits-all approach, it’s time to restructure your plan to drive more organic traffic...

Share the excitement and bring the party to your customers 710 is around the corner, is your dispensary ready? Concentrate sales are on the rise, and it’s no surprise. With more people feeling comfortable with cannabis use, experimentation with consumption methods is sure to rise. Why not help your customers learn more about these powerful products? The 710 holiday is the perfect opportunity to di...

We’re big believers in tracking the effects of your digital strategy and understanding your ROAS. So when we heard that the latest Apple iOS update could affect the performance of some ad types, we knew we had to dig deeper in order to protect our clients. Join us as we share what we’ve uncovered about cannabis advertising and the iOS 14 update and share tips for protecting your digital marketing...