MediaJel | The Podcast

With our 7 cannabis holiday marketing strategies you can attract new shoppers, re-engage latent customers, and capture those impulse buyers with exciting, personalized engagements that increase average order sizes and tempt customers with shiny new product suggestions. Joined by Lisa Buffo, Founder and CEO of the Cannabis Marketing Association we will bring a marketing strategy home for the holida...

Strong C-Suite alignment between the CMO and CFO has been demonstrated time and again as a key indicator of success in high growth companies. It’s time to join forces, but first, you have to ensure you are focused on the same growth metrics. Although seemingly two sides of the same coin, historically, it was difficult to translate marketing campaigns into financial gains because of the lack of dat...

If you’ve heard it once, you have heard it a million times. Budtenders are the gatekeepers to cannabis brand products. Winning over and educating a rotating door of frontline brand experts is tougher than it may seem and with the average retailer carrying a thousand Skus per store you have to get creative with your cannabis retail training tactics. Make sure you are educating budtenders and connec...

It's normal for customers to churn in any business, but when you see your retention metrics in a free fall, it's hard not to feel the sting. Stats show that customers who repurchase can account for up to 65% of company revenue, and with new customer acquisition costing five times more than customer retention, it pays to keep your cannabis customers happy. There are massive opportunities for cannab...

Low sales, stagnant growth, and competition gaining market share? It sounds like your cannabis brand needs a better unique proposition. If you’ve tried hiring cannabis influencers to boost your reputation, experimented with loyalty programs and in-person events, put money into ad campaigns, or even completely rebranded your business and still haven’t seen any major wins… Your brand may be missing...

Is there an app for that? If you can’t keep up with the millennial and Gen Z’s preferred communication channels your cannabis business will get left in the dust. With cannabis delivery, seamless omnichannel shopping experiences and top-notch customer service should be your top priorities. But how can you build brand loyalty and increase communication with your consumer base via a mobile app? Tymbe...

From Ziplock Bags to CPG and eCommerce, cannabis has come a long way in the past decade but is your brand ready for the direct-to-consumer (DTC) cannabis revolution? Traditionally, selling through retailers has been the easiest option for brands to connect their products with customers. However, with astronomical shelving costs and increased competition, it’s time for brands to reprioritize their...

What takes 20 years to build and five minutes to ruin? Your brand reputation. Did you know, 63% of a company’s market value is directly related to its reputation? No matter the size of your cannabis company, public perception can make or break your business. If you can convey high-quality, brand messages and create irresistible content that reflects the heart of your business values, you will be w...

“Only a crisis – actual or perceived – produces real change” – Milton Friedman What if your cannabis company viewed marketing budgets as investments rather than expenses? Does your organization have the data-driven, flexible culture needed to reallocate marketing investments during an economic downturn instead of sending budgets to the chopping block? Embracing an investor-focused mindset means vi...

If your eCommerce menu platform outranks your cannabis business website on Google search, your brand’s digital presence is in jeopardy. Reap the rewards of organic Google traffic, own your first-party data, rank higher than your competitors, gain revenue attribution insights, and make SEO your #1 investment for building a strong, long-term digital presence. During this podcast, we are digging into...

93% of all searches occur on Google, not Weedmaps. Leveraging Weedmaps advertising for the first 90 days of launching your brand, dispensary, or marijuana delivery service makes sense, but if you aren’t building out your phase 2 launch strategy—or worse yet, if you’ve been in business for a while and haven’t pivoted to building your cannabis brand on your own terms—then this webinar is for you! Do...

MediaJel's cannabis retail marketing dashboard is here to solve your attribution headaches.  It’s one thing to launch a marketing campaign, it’s another to accurately attribute revenue.  If you can’t determine how well your cannabis digital marketing initiatives are performing, allocating budgets will be an uphill battle. Here at MediaJel, we’re on a mission to revolutionize digital marketing for...

Join us as we walk through our most successful cannabis MSO case studies and the marketing strategies that resulted in significant ROI.  Joined by our top MediaJel strategists in SEO, Google Ads, and Programmatic Display Ads, we will examine the campaign types, timelines, and budgets required to see a significant return on ad spend.  During our 60-minute webinar, we’ll cover: Defining your cannabi...

Are you daydreaming of expanding your cannabis brand into new states? Many cannabis companies are ready to capitalize on new markets and transition their strategies into expansion mode. If you are considering entering a new state, it is crucial that you have a solid game plan ready, an established team, and partners you can trust. Typically expansion takes a minimum of 6 – 18 months to complete, d...

Think cannabis businesses can’t leverage TikTok to connect with consumers? Think again! With an average of 88 million 21+ users spending 45 minutes per day on TikTok, this is a platform you can’t afford to ignore. So it’s time to get creative, engage, and start entertaining your cannabis audience. This week we are joined by TikTok and Reel expert Elizabeth Udell of Friends of Friends Agency as we...

It can be challenging to determine the worth of an early-stage cannabis company, yet, it is a vital component to the success of your capital formation process, especially if your firm is pre-revenue. Potential investors must understand the worth of your firm to assess risk and potential return. Your valuation should have a credible format with industry-standard methods and references.  Discover ho...

The disappearance of cookies and Apple’s ATT implementation have thrown marketers for a loop. Don’t fear, there is a superior long-term solution! Building and using an identity graph provides both long-term stability and intriguing new possibilities in the face of diminishing addressability. With the rise of people-oriented marketing, identity graphs have become the cornerstone for identifying and...

Growth is a great thing. But when you’re ready to expand your cannabis dispensary to multiple locations, how will your marketing strategy grow alongside you? Digital Marketing and eCommerce Expert, Mike Bibbey, joins us to walk you through the essentials of scaling and re-branding your new cannabis business. During our 60-minute webinar, you’ll discover: • How to successfully scale an existing can...

Customer expectations are at an all-time high and only growing. What are you doing as a business owner to create unforgettable cannabis dispensary customer experiences? Even with the success of online ordering, cannabis lovers will happily drive to a retail store if they enjoy the in-store experience. Are you set up for success to attract, engage, and maintain a loyal customer base? Joined by Cann...

Creating a seamless experience for your customers, online and in-store, is important for brand identity and to garner trust for your business. Omnichannel marketing provides touchpoints across multiple platforms uniting the brand experience while offering convenient and consistent messaging for your customers. How can your brand utilize omnichannel marketing tactics for your cannabis delivery or d...

For the past two years, cannabis events and expos haven’t been held in person, but in 2022 (and beyond!) this is a must for your cannabis business. Don’t miss out on the opportunity to grow your business, connect with your community, and network with potential partners. Do you know how to select the right event for your business goals? Is this your first time attending an in-person cannabis event...

As cannabis acceptance increases in the U.S, more states are expanding legalization from medical to recreational sales. New Jersey recently passed legislation allowing its medical cannabis retailers to transition to adult-use sales. Wondering how your marketing strategy should shift to include this estimated 1.3M recreational cannabis user market? What You'll Learn States that allow adult-use cann...

Join us and we will share how we increased dispensary online revenue by 330% for an east coast retailer using cannabis SEO strategies plus our top 3 easy-to-implement onsite SEO tactics that you can execute today. What You'll Learn Cannabis dispensary SEO is one of the most underutilized marketing services in our industry. Why? SEO takes technical skill to implement and full results can take 3 – 6...

Over 25 million people are expected to attend music festivals in 2022, don’t miss out on reaching these attendees with our top music festival marketing strategies for your cannabis brand! Capturing cannabis audiences from a local music festival can benefit your business year over year. Short-term benefits could mean boosting website traffic, moving product off the shelves, and potentially huge inc...

Google Ads are not just text ads at the top of a search page. Uncover the different ways you can use Google Ads to reach your target audience and learn how to make the most of each method to drive more sales. Show up at the top of Google search results and increase your online sales. When you make it easy for potential customers to find you on the world’s number 1 search engine, you can grow your...