MediaJel | The Podcast

Knowing your Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV) is more than just measuring performance—it’s the foundation of building a highly effective programmatic advertising strategy. In this webinar, we’ll show you how leveraging these data points can transform your campaigns into precise, ROI-driving machines. By understanding how much you can afford to spend on acquiring ne...

AI is no longer a distant concept; it is a present reality driving innovation and efficiency across industries. According to McKinsey, a staggering 82% of global companies are either using or exploring the use of AI within their organizations. Furthermore, Hubspot reveals that AI saves the average employee 2.5 hours per day, while 28% of business leaders have reported significant cost reductions t...

Join us for an exclusive podcast episode featuring industry expert Mark Collins, President of Highly Capitalized, as we explore the strategies and insights behind becoming a B2B thought leader in the cannabis industry on LinkedIn. Learn how to optimize your LinkedIn presence, create valuable content, and engage effectively with your network to build your influence and credibility. Mark will guide...

Join us for an exclusive webinar featuring industry expert Ryan Hunter, Chief Revenue Officer of Spherex, as we dive into the world of cannabis brand and product development. Learn how to navigate market trends, adapt to economic influences, and create products that resonate with your target audience. Ryan will share insider tips on crafting compelling brand narratives, mapping out the customer jo...

In the digital age, where the battle for consumer attention is fierce, marketers are constantly on the lookout for strategies that not only reach wider cannabis audiences but do so with precision and relevance. One such game-changing strategy is the utilization of cannabis lookalike audiences. Through advanced data analysis and machine learning algorithms, you can reach audiences that mirror the c...

In the dynamic landscape of regulated marketing, precision and personalization are the keys to success. Enter the realm of advanced location-based cannabis marketing techniques that reshape how cannabis businesses connect with their audiences. Whether you are interested in boosting brand awareness and prospecting for new customers around your store or targeting vast influxes of tourists for short-...

Join Andrew McGraime, Founder of Canna Direct Mail, as he shares insights on how his company hypertargets 21+ cannabis consumers with both direct mail and digital touchpoints. He’ll uncover his secrets for designing effective creative, tracking campaign touchpoints, and helping dispensaries leverage their first-party data. Whether you’re a dispensary looking to expand your customer base or a canna...

In today’s rapidly changing business landscape, the imperative for regulated companies is clear: harness the power of data analytics or risk falling behind. Failing to gather customer data, or worse, not knowing how to properly utilize it is a critical misstep for businesses in regulated industries like cannabis, CBD, or alcohol. Don’t let your competition outpace you! There’s a growing need for c...

What Is MOF and Why Is It Crucial in Cannabis Marketing? The middle of the funnel, often referred to as MOF, is a crucial stage in the buyer’s journey and a point where many cannabis businesses fall short. You may have successfully driven traffic to your webpage, but what happens next? What are you offering prospective customers when they land on your site? Is it easy to navigate and make a purcha...

Think of third-party data as the rocket fuel that can supercharge your cannabis marketing strategies and decision-making—giving you the upper hand in an industry that's getting more competitive by the day. But hey, we get it—navigating the murky waters of cannabis data compliance and data privacy can be a real buzzkill. Join Matt Taverna, Data Guru, and Principal at Statara Solutions to master the...

Welcome to the future of cannabis retail customer experiences, where dispensary visitor engagement and brand loyalty are not just buzzwords but the cornerstones of a successful business. Specializing in creating immersive in-store experiences and innovative cannabis retail displays that captivate visitors from the moment they walk through the door not only results in customers purchasing more than...

Can you think of a time you went out on the town and didn’t have a drink in your hand? With the rise in popularity of non-alcoholic beverages and bars, cannabis drinks are poised to shake up the beverage landscape. Cannabis bev companies have made leaps and bounds in the past few years using nano-emulsification technology to create more consistent dosing and better tasting, fast-acting products. N...

Unlock the Cornerstone of Cannabis Marketing: The Power of First-Party Data Are you ready to turn your cannabis business into a customer magnet? Imagine having a crystal ball that tells you exactly what your customers want, when they want it, and how they want it. Well, you don’t need a crystal ball—you need cannabis first-party data. This goldmine of information, harvested directly from your cust...

Are You Ready for Cannabis CPG International Expansion? The worldwide cannabis market achieved a valuation of USD 28.06 billion in 2021 and is forecasted to reach an impressive market size of USD 197.75 billion by 2028. Are you prepared to take your cannabis consumer packaged good (CPG) company to the international stage? Join Us for an Insightful Webinar on Cannabis Global Expansion We invite you...

Are you a cannabis marketer seeking to enhance your brand’s online presence and reach a wider audience? Join us for an insightful webinar where we dive into the world of Instagram Threads, exploring what cannabis marketers should know about this brand-new platform. Joined by Eman Abdou CEO of Blunt Creative Inc, we’ll explore how cannabis businesses can effectively utilize Instagram Threads to eng...

Are you still relying solely on first-party data to drive your marketing campaigns? If so, it’s time to challenge the status quo and embrace the power of second-party data. Join us for a webinar that will shake up your marketing strategy and show you how to utilize cutting-edge data, analytics, and communication technologies to discover innovative channels for growth, boost sales, captivate audien...

It’s fair to say cannabis and social media have had their share of ups and downs over the years. With social media advertising off limits for most and profiles getting shut down left and right without warning, it has been difficult to leverage social as a true revenue driver for cannabis businesses. Until now… Twitter is welcoming cannabis and CBD companies with open arms. With a recent change to...

Attention cannabis businesses, have you considered how new research findings about the benefits or potential downsides of cannabis consumption will impact your business strategy, investment opportunities, and product development? As the cannabis industry continues to grow and evolve, it's crucial for businesses to stay informed and up-to-date with the latest research to succeed. This week we are j...

Welcome to our podcast celebrating the women who are blazing a trail in the cannabis industry! Join us as we sit down with 2 successful female entrepreneurs who have built thriving businesses in this exciting and rapidly evolving space. We'll explore their journeys, hear about the challenges they faced, and discover how they turned their dreams into reality. Meet Tanya Griffin CEO of oOYes | Uh Hu...

Ah, the mystery of cannabis brand loyalty. Have you ever wondered why some people just can’t resist buying their favorite cannabis products over and over again? It’s all about psychology! The quality of a cannabis brand’s products and services, packaging, and advertising all come together to form a consumer’s perception of the brand. But let’s not forget the emotional connections. Brands that make...

With cannabis projected to grow steadily toward $55 billion by 2026, the industry is ripe with opportunity. So why are brands left wondering how to catch the eye of cannabis buyers and get their cannabis, CBD, or ancillary products onto shelves? Cannabis buyers have no shortage of eager brands lining up for a shot at those precious inches of shelf space; if you want to make it to market, you’ll ne...

Who better to tackle the customer journey model than Peter Kasper from Terpli.io? He literally built the tech to facilitate engaging web interactions and educate cannabis customers about the variety of products on the market and their many effects. During today's webinar, we will learn how to hand the cannabis customer the reigns to reveal their desires and buyer behaviors, so you can create valua...

Cannabis consumption lounges are popping up all over the USA, not only providing a safe, fun environment to light up in but normalizing cannabis use across the nation. It’s about time! Running a consumption lounge has similarities to operating F&B business and there are a few nuances that you will want to prepare for, like equipment rentals, clean up, ensuring customers aren’t over served, and eve...

While much of the population is still scratching their heads over how to access the metaverse, this new frontier is already attracting some of the biggest mainstream brands on the planet. Stores, meetup spaces and branded experiences are popping up all over virtual reality, but, are cannabis businesses ready to light up this space? There are massive crossovers between gamers and cannabis audiences...

Cannabis events are a must in our regulated industry. They allow you to showcase your brand to new customers, make industry connections and provide endless inspiration for brand expansion. After the trade shows wrap up and in-store samples all handed out, how are you planning on nurturing your target audience? This week, we are joined by Tara Falk, Founder at Aim & Fire whose experience as an Even...