MediaJel | The Podcast

Show up at the top of results and increase your online sales. When you make it easy for searchers to find you on the world’s number 1 search engine, you can grow your web traffic and boost your revenue. Google Ads is not just text ads at the top of a search page. Uncover the different ways you can use Google Ads to reach your target audience and learn how to make the most of each method to drive m...

Let Our AI Software Make You Money With our machine learning platform, you get the analytic and data compiling power of the first cannabis Google Ads AI behind each of your PPC campaigns. Get to the top of search results—and stay there. With MediaJel’s machine learning software, you can create Google Ads campaigns that take into account current trends, weather patterns, and the latest news. Benefi...

Cannabis doesn't sell itself—you need a fine-tuned marketing strategy to get noticed and beat the competition. But how do you get your advertising in front of potential customers with so many regulations? Join us as we dive into cannabis delivery marketing and learn how to score more sales for your dispensary. Want more great cannabis marketing tips?! Hit subscribe and you'll be notified when we l...

Cannabis retail chain marketing is much more of a relay race than a marathon: the corporate brand and retail store manager must work together to build a profitable brand. Learn how to write a marketing strategy in the webinar. Cannabis retail chain marketing is much more of a relay race than a marathon: the corporate brand and retail store owners/managers must work collaboratively to effectively b...

More people are online on their phones than ever before. Reach them with our geotargeting advertising strategy and increase your online orders today. With geotargeting advertising, you can get your banner and display ads seen by customers in specific geographic areas and at certain times. —————————————————————————— Want more great cannabis marketing tips?! Hit subscribe and you'll be notified when...

Want to kickstart your SMS campaign? Running out of ideas for growing your subscriber list? Let us help you! According to the Pew Research Center, text messaging is the most frequently used smartphone feature—which means that your customers are using it and you should be too. We’ve compiled the best ways to grow your list quickly so that you can reach more people and drive traffic to your online m...

How do you know if your SEO strategy is working? SEO has a lot of different components that help make it one of the most effective dispensary digital marketing tools. Those same components, though, can make it hard to understand and measure. This week, we’re demystifying the ROI of SEO so you can unlock the SEO potential of your dispensary website and discover how to get more people to your online...

Retargeted ads have a click-through rate that’s ten times higher than a regular ad. Plus, retargeted consumers are 43% more likely to buy from you. As one of the most effective methods for keeping your brand top-of-mind with customers, retargeting is crucial for increasing your dispensary sales. Think of a retargeted ad as a reminder. “Oops, you forgot to place your order!” When a potential custom...

Competitor targeting through Geo-Ads can help you steal customers from the competition and convert them into loyal customers. Join us for our next webinar and learn how to make the most of this strategy and increase your market share. Imagine the power of showing ads to people who are physically close to your shop — or close to your competition. With MediaJel’s Geo-Ads, you can get your message ri...

You’ve seen mobile ads. They’re those display ads that show up when you browse a mobile website or play a game on an app. Imagine taking advantage of that valuable real estate to promote your dispensary. Also known as geo-ads, mobile ads allow you to get your message right into potential customers’ hands. With mobile ads, you can get your banner and display ads seen by customers in specific geogra...

Suffering from lack of engagement? Not getting enough followers? Have you had posts flagged or your account shut down? Too many dispensaries have seen all of their hard work erased because Instagram says they crossed the line. Don’t let this happen to you! Your social media presence allows you to create relationships with your customers and attract new people to your dispensary. When it gets snatc...

When you target specific areas, you can control who sees your ad and when, thus making it more likely that you’ll get a sale. Join us as we count down the top ten places that you need to be targeting to build brand awareness, score online sales, and drive traffic to your retail dispensary location. If you aren’t using all of the features of dispensary mobile ads, then you’re leaving sales on the t...

Google Ads AI pulls information from a variety of sources. Uncover how it works and see for yourself how it can improve your campaigns and drive more revenue for your dispensary. No more stagnant campaigns! Power your Google Ads with the cannabis industry’s only AI solution. AI makes creating and running more effective ads easier. MediaJel AI, Machine Learning for Google Ads, improves our clients’...

There's a lot to think about when it comes to opening a dispensary. Sure, you need a great location and a license—but you also need to consider compliance, tech tools, staffing, digital marketing, and more. Join us as we talk with Gary Cohen, CEO of Cova, about what it takes to make your vision a reality. —————————————————————————— Want more great cannabis marketing tips?! Hit subscribe and you'll...

Text message marketing is a game-changing marketing strategy that your dispensary must leverage. It allows you to get your message and promotions in the palm of your customer’s hands and compel them to order online. Join our 30-minute webinar where we will be discussing: • How you can dramatically elevate your dispensary brand’s reach, loyalty and consistently stay top of mind with your customers....

Every day is 4/20 this April—are you making the most of it? The current climate has changed up the game, but that doesn't mean you can't score big—especially if you have 4/20 marijuana dispensary marketing in place. Join us to learn what you need to do to step up your game to dominate 420 sales and help recession-proof your business. You'll learn: • How to take the 420 party online • The essential...

Stay Compliant and Retain More Customers With These Tips. —————————————————————————— Want more great cannabis marketing tips?! Hit subscribe and you'll be notified when we launch our weekly webinars. Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: https://www.mediajel.com/ Follow us on Linkedin: https://www.linkedin...

Combine Google Analytics and Jane Analytics for a comprehensive look at the effectiveness of your digital marketing efforts. Learn how to maximize your marketing by implementing sales tracking and discover your highest-ROI tactics. If you haven’t combined digital marketing and revenue attribution with your I Heart Jane menu, you’re missing out on valuable insights that can help you allocate your m...

Dispensaries and cannabis companies stand at the intersection of federal prohibition and state legality. With this unique position comes extra regulations and a slew of fines and penalties that can bankrupt even the most successful MSOs. Lack of compliance can even lead to having your license revoked—don’t let this happen to you! This week, we’ll be covering different dispensary marketing regulati...

There’s never been a better time to get started with digital marketing. With more people and services moving online, implementing a strategy that drives customers right to your website is key for riding out the wave of the current recession. From your website and SEO to content marketing and SMS, we’ll cover the tools that will get you more visibility and sales. —————————————————————————— Want mor...

How do I know which of my dispensaries is underperforming? That’s the question we get the most from MSOs. Why? Because it’s not as clear cut as it seems. You can’t compare an urban dispensary with a suburban dispensary—they just aren’t the same. Every dispensary needs its own marketing strategy. What works at one, won’t always work at another. By learning more about your underperforming locations,...

Just posting without a plan? Creating pages with no strategy? There’s a better way! SEO is crucial for driving traffic to your website, but when dealing with multiple locations, you need to create strategies for boosting each one. From keywords and location pages to dispensary listings—we’ll be covering everything you need on our latest webinar. Watch our 30-minute webinar and learn: • Which SEO t...

Most dispensaries don’t even know what they’re missing... Revenue attribution is par for the course in most industries—except cannabis. Understanding where your revenue comes from is pivotal for allocating your marketing budget, yet cannabis e-commerce platforms don’t always make this clear, and some don’t even give you the option to review your data. How can you actively track whether your market...

Lagging sales got you down? Feel like your dispensary advertising is going stale? Not sure what else to try? Finding compliant marketing channels can be confusing and frustrating. With federal and state regulations to contend with, dispensaries must be creative to get their message out. Digital marketing provides a compliant avenue for retailers to increase their reach and get their brand in front...

You can invest thousands of dollars on a gorgeous website and still not get found via Google. What gives? 93% of all online activities begin with a simple search, and most of those happen on Google. To show up, you need to ensure that your site showcases all of the things the search giant is looking for. If you don’t, then you won’t score that valuable organic traffic that helps drive sales. Searc...