Media And Marketing w/Jon Rognerud

Warren Buffet says, "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you will do things differently." As you can understand, your online reputation is a very fragile thing to deal with. The good news is that as long as you maintain a level of common sense, you should be able to do it fairly easily. However, it's essential to start and monitor the progr...

Today, we're going to have some fun with Facebook ads and Webinar Funnels! I'm excited to get this ads expert extraordinaire to join me for an in-depth discussion and insightful learning about FB ads, webinar funnels, agency work and inspirational conversations about what it takes to see success with Facebook ads. That includes being an entrepreneur in this competitive space. David Schloss is the...

Is it really THAT HARD to get Facebook, Google or (INSERT AD PLATFORM HERE) Advertising to work for you (getting positive returns)? Today, I'm capturing a breakdown of some of my friends in the Facebook community about the challenges of advertising and getting them profitable (i.e. "to work"). We are talking specifically about Facebook Ads today, but this discussion applies to all advertising, and...

Are you struggling to understand the TRUE picture of your sales funnels and your marketing online? Are things just too complex using Google Analytics? Or, perhaps you don't understand fully what you are looking at, or should be looking at? Today, in the DEMO Showtime (Friday Footage) - I share a powerful ally to use in your online marketing. It's called improvely.com (and this is more than just a...

When you're developing your business goals, marketing goals and the looking at the plethora of traffic opportunities you have available... SEO (search engine optimization) is certainly not to be missed or excluded. However, have you ever looked at all the steps or elements that go into a properly designed SEO strategy? Related Note: I wrote 3 books on SEO for Entrepreneur Press (Entrepreneur Mag),...

Are you struggling with filling seats for your events? Today, I'll share the next version of the Facebook Ads blueprint for events. It will help you scale up your event marketing with ads. It doesn't matter if you are selling tickets for business workshops, seminars, concerts, nightclubs, wine-tasting tours, cruises or conferences ... the framework remains the same. You can get the entire blueprin...

Today, I'm interviewing the fun and inspiring business coach, Ali Daniel, founder of PunchDrunkSoul.com I'm talking with her about the the journey to that ONE breakthrough moment to exit from corporate life, and into entrepreneurship. Plus, how she is helping others, especially women - to do the same.  We touch on fun topics from spiritual development, mindfulness, happiness, soul-alignment, findi...

I had a talk with a prospect this week, and they asked if we could guarantee results? I said "Yes, absolutely". But only if these two things were in check + that the business "health" formula was reached. Marketing online is about math and psychology. 1) Most marketers and business owners would say that you need intelligent, engaging marketing that targets your perfect audience. (Check) 2) They wo...

It's DEMO time: Many businesses are not set up with their CRM systems in a way that increases productivity and attracts existing visitors to do more business with you. In today's "Friday Footage" (this is where I show my screen and demo projects I'm working on), I talk about how we can do this simply through email software and a bit of logic programming. I talk specifically about ActiveCampaign.co...

Facebook Corporation reported a very strong earnings report in Q1... just released. They reached 2.38 billion monthly users, up 2.5 percent from the previous quarter, and it pulled in $15.08 billion in revenue. If you are thinking or seeing comments about Facebook not being the right platform to get new customers, clients or patients - you might have to retract a bit :-)  There still is an amazing...

"Wow - what a cool tip, that will really help me.. thanks!" Yes, that's exactly what you want your prospects to say when they see your new video education framework on Facebook. This unique approach is what I talk about today - the ability to use videos, you (on camera, optional but highly recommended) and a series of useful, unique, helpful videos to inform, educate and inspire your audience to a...

Getting people and businesses to call you is a favored approach to grow your organization. Cold calling and doing outbound sales calls is a less desired model. You are not in control and more stressed than you should. The old "just dial - it's a numbers game" is not a happy scenario. Plus, you are not Grant Cardone (and you don't have to be). So... Today, I'll talk about - and show you a framework...

Are you optimizing your website user experience for desktop and mobile? Speed is massively important in today's competitive markets. Get ready to OPTIMIZE! In today's broadcast, I talk about the tools, systems and approach you must use to get faster load times so you get more love from users and search engines alike. Here's one of the tools I talk about, and it's free: www.gtmetrix.com Listen and...

This is the first episode of a weekly educational hot tip I call 'Friday Footage' (for now). Today - I'll show you how to create the BEST (engaging) creative for the Facebook Feed that is working right now. The creative is a static image, 1x1 (dimension). We call this the "boxed" version. You may or may not know about it? So... use this to get better engagement and throughput from your top of funn...

You've seen the "old way" and "new way" of selling - lots has been written about it. However, the old way still works but the new way has already taken foothold and developing further as we speak. Don't miss this new way of selling. So, which one should you choose? I'm obviously biased (being an online driven person) But, even though I've worked in call-centers, and doing "smile/dial for dollars"...

Hey - if you have been listening to my podcast for a while, you've heard me talk about Facebook ads and the issues folks are having. In fact several episodes back - I talked about Facebook ads mistakes and the common issues there. Today, I wanted to share a couple of slides from a presentation I made last week at Chapman University - and one slide in specific. This ONE slide explains why Facebook...

Ask any business owner about want they want more of - and the answer is 98% of time... SALES! What many don't know, however - is that they ALREADY have assets and data that can be used PROFITABLY for ads via "custom audiences". READ ON... For Facebook (and Google) you can compile existing CRM data and export this (name, email). Next, you can upload these data sets (segmented by buyers vs. subscrib...

Are you familiar with the "10 market profiling questions" to ask ... before you write any new copy or message? Well today, it's your day! If you follow these steps, you'll end up with a totally transformed message to market match - and you'll end up selling more and receive more love from your target audience at the same time! Here's the 10 steps in PDF format - and I cover it on the broadcast tod...

Let's talk about expanding and growing sales for your local, small business.  It seems overwhelming at times, doesn't it? And, on top of that, business flow is not always consistent, and not predictable... There are seemingly too many opportunities to grow a business in a local market - and it's hard to know which option to choose first. That includes everything online as well (Note: if you want a...

Where should you start your advertising? Google? Facebook? YouTube? Twitter? And, what's the best campaign approach? Today's broadcast is about paid advertising and where to start - a common question. I'll walk you through a simple, but powerful framework pulled from the original works of Eugene Schwartz (the five stages of awareness) and "Breakthrough Advertising". (Get that book!) * Big shoutout...

The phrases "analysis paralysis" or "writer's block", are very familiar to so many that deal in content creation. This applies to both online and offline content creation.  But, here's the truth: Content development and finding seed ideas to get started, begin with YOU (and your team, if you are a larger enterprise). That means accessing the analytical as well as the creative mind.  Analytical - i...

Mr. Chris Boggs is a well-known search marketing expert  and business advisor in the search marketing community.  Chris and I have met at many search (marketing) conferences over the years, and he always delivers top-notch insights, action-driven steps and shares deep knowledge to his audiences. This comes from his personal nature and style of communication, and from almost two decades in the sear...

Today, I'm excited to share the interview I did with Jeremy Born, CEO at CoinGenius.ai - an AI-powered cryptocurrency intelligence engine. Another great training broadcast from experts in the field of business, sales, marketing, entrepreneurship and media. Essential learning: a) Cryptocurrency and the impact it has on investors, business owners, consumers, and what to look out for when doing your...

Alex Nerney is a successful entrepreneur, blogger and coach from www.createandgo.com He and his partner, Lauren McManus - overcame debt, crippling anxiety and their soul-sucking corporate jobs -- to make over $100,000 per month blogging and travel the world to amazing places like Portugal, Peru, Bali, and others. Their mission right now is to help 1,000 students make $100/m blogging, 100 students...

Are you struggling to find the best (highest quality) traffic for your business? You're not alone. Traffic is essential to any business, it's indeed the lifeblood of that business. So today... I'll dissect the model that we use at the agency, and how you can get the best traffic source that works. This is one of the most important lessons you'll face when dealing with digital marketing online toda...