Jon Rognerud

Media And Marketing w/Jon Rognerud

Business EN ↓ 100 episodes

Jon Rognerud interviews noted experts in entrepreneurship, business building, growth hacking, paid media, sales & marketing. The podcast aims to dispel myths, reveal what's working now and how failures and successes impacted the lives of business leaders, entrepreneurs and marketers - and how it made them better. Jon Rognerud is from Norway, went from being a top 10 musician, turned to software development, and created 3 books on SEO and web optimization for Entrepreneur Press and is currently a consultant and founder of a leading media and marketing agency in Los Angeles, CA. Subscribe and re...

Author

Jon Rognerud

Category

Business

Podcast website

chaosmap.com

Latest episode

Apr 14, 2026

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Episodes

EP 154 - The Next Ad Giant Won't Look Like Google 14.04.2026

Learn More: https://chaosmap.com/book-me OpenAI is projecting up to $100 billion in ad revenue by 2030, and it's not just hype. This video breaks down what conversational advertising means for marketers, agencies, and consultants. And, why intent-layer marketing is the next major shift, and exactly what smart operators should be doing right now to get ahead of it. #openai #chatgpt #advertising #go...

EP 153 - Why LA Makes Better Entrepreneurs Than San Francisco (Fight Me) 06.02.2026

HELLO! Los Angeles makes better entrepreneurs than San Francisco! There are a few reasons why, which I outline in this (non-rant) broadcast episode.  Like and share if you agree! #losangeles #sanfrancisco #entrepreneurs #entrepreneurship  Get vidIQ to grow your channel faster! 🚀 https://vidiq.com/jonrognerud EDITOR'S NOTE: This video dives into a bold comparison, suggesting that Los Angeles foste...

EP 152 - Why So Many Smart Experts Are Still Underpaid in 2026 (Don't Ignore This) 04.01.2026

Learn more at https://clientconversionacademy.com/newsletter Are you a coach, consultants, therapist, speaker, author? Then you must listen to this to get clear on why you are underpaid. There are a few key distinctions I've learned over many years in this business. Thanks for listening, - Jon P.S. I have many videos on the topic of business for coaches and consultants on https://youtube.com/jonro...

EP 151 - The Psychology of Audiences (Facebook Ads) 05.11.2025

Most Facebook advertisers we help think it's the algorithm that's failing them. Or wait... is it the ad creative? The message maybe? AND... why is it so expensive to advertise on Facebook? It must be Facebook charging me for its algorithm messing them up, they say. Watch the video and learn what is the most likely culprit and how to fix it. Watch this video on "Offers" - https://youtu.be/WEQ3TkUkb...

EP 150 - Here Is Part 3 Of The "Help First Close" Script For High Ticket Closers ($5k-$15k) 21.10.2025

In this broadcast, I'm sharing what to say when offering assistance to close the high ticket sale. This, along with a specific script to use, perfect for those offering services. This is all about the right mindset psychology so you can learn how to sell more effectively using these business tips. These sales techniques are simple, yet effective. #consulting #coaching #highticket #sales #businessg...

EP 149 - Selling High Ticket Consulting - The Secret Key (Part 2) 20.10.2025

Learn how to sell high ticket programs with consistency. In this broadcast, I'm sharing some simple yet powerful sales techniques for coaches, consultants, agencies and experts that you can use to improve your sales close results. Learn how to sell more effectively with these business insights, drawing inspiration from proven strategies. Let me know if you try this, and what results you get. This...

EP 148 - The Mindset For Selling High Ticket Programs (Part 1) 18.10.2025

Are you a coach or consultant trying to master high ticket selling? This broadcast shares simple yet effective sales techniques for beginners to improve their closing rate. I'll be sharing years of experience and sales tips to help you build your sales skills and become a better closer. Check out my YouTube channel for more videos: https://youtube.com/jonrognerud #consulting #coaching #highticket...

EP 147 - The Digital Growth Decoded (Jon Rognerud Exposed) 31.08.2025

Welcome to "Digital Growth Decoded," the episode where we break down the strategies that actually build businesses. The world of online marketing often feels like pure chaos—I mean, a million different directions, conflicting advice, and money just... disappearing into a black hole. Success is boiled down to three timeless pillars. Listen to my podcasters discuss the philosophy, structure, backgro...

EP 146 - 𝐀𝐫𝐞 𝐘𝐨𝐮 𝐌𝐚𝐤𝐢𝐧𝐠 𝐓𝐡𝐢𝐬 $𝟏𝟎𝟎𝐊 𝐆𝐫𝐨𝐰𝐭𝐡 𝐌𝐢𝐬𝐭𝐚𝐤𝐞? (quick) 17.01.2025

𝐀𝐫𝐞 𝐘𝐨𝐮 𝐌𝐚𝐤𝐢𝐧𝐠 𝐓𝐡𝐢𝐬 $𝟏𝟎𝟎𝐊 𝐆𝐫𝐨𝐰𝐭𝐡 𝐌𝐢𝐬𝐭𝐚𝐤𝐞? (𝐅𝐨𝐫𝐦𝐮𝐥𝐚 𝐑𝐞𝐯𝐞𝐚𝐥). Read the below and click the link here: https://jonrognerud.com   WARNING to business owners losing money on marketing: Your competitors are spending thousands to acquire new clients... while secretly bleeding profit.   But smart business owners just discovered a counterintuitive 3-part formula that: • Turns $1 into $2 (or more) WITHOUT s...

EP 145 - Boost Your Profits: Discover Funnel Secrets For Coaches & Consultants 20.10.2024

Chaosmap is owned by Jon Rognerud, a serial entrepreneur with over 15 years of experience in digital marketing. Chaosmap.com is a digital marketing agency that helps businesses grow their online presence and generate leads. They offer a variety of services, including Google (search, YouTube) and Facebook advertising, SEO, copywriting, and conversion rate optimization. The company's website highlig...

EP 144 - How To Create Effective YouTube Ads (Google ABCD Formula) 25.03.2024

The ABCDs guide has best practices, backed by data, to help you create effective video ads. The ABCDs of effective YouTube video ads are attention, branding, connection, and direction. (But, as you'll learn - there are options for "related paths" to take in this Google YouTube Checklist) The "ATTENTION" example video: Google (Cheetos) Video (Mentioned in my video) https://www.youtube.com/watch?v=l...

EP 143 - Max Clicks Or Max Conversions? (For Beginner Accounts) 06.10.2023

To learn more: https://chaosmap.com/book-me In this episode, we're going to discuss the difference between Google ads max clicks and max conversions. I'll help you to figure out what's best for your business. If you're new to Google ads and are wondering which bid strategy type to use, this episode is for you. This will help you get started, and begin to track and optimize your campaigns for the b...

EP 142 - The YouTube Algorithm (It's a nightmare??!!) 28.09.2023

I looked at the human (emotional) side of the youtube algorithm, and what drives success - virality, views, click thru rates, retention, watch rates. It's a simplified, fun & different version of what you hear about (mostly). Go to https://youtube.com/jonrognerud - to subscribe and watch! Follow me for more solutions: https://linkedin.com/in/jrognerud HAVE FUN, HUMAN!

EP 141 - Use This Content Structure For More Leads, Prospects and Sales 19.09.2023

https://chaosmap.com - TOFU - MOFU - BOFU What do these acronyms mean, and how can you use them in your Digital Marketing projects and content organization?  How do you get more leads, prospects and sales into your business with this layered approach?  TOFU - top of funnel MOFU - middle of funnel BOFU - bottom of funnel  Are you leveraging this structure and organization in your business now? See...

EP 140 - How I Built A Highly Converting YouTube Ads Audience 17.09.2023

https://chaosmap.com - "How I Created A Highly Converting Google YouTube Audience" Learn the 3 steps to build a highly converting youtube ads audience and why it works so well. I post about my own findings and research, and if you like it - please subscribe and share - and tell me how it works for you. Fair? P.S. I love making these and hope you can use it in your business. And, the overall goal i...

EP 139 - YouTube Ads: What Questions You Must Ask Before Starting 05.07.2023

LEARN MORE: https://chaosmap.com Here are the top 10 questions to ask before launching any new ad campaigns on YouTube networks: 1. What are your primary goals for advertising on YouTube? Are you looking to increase brand awareness, generate leads, or drive sales? 2. Who is your target audience? Can you provide details about their demographics, interests, and online behaviors? 3. What type of vide...

EP 138: What Is High Ticket Sales? 25.02.2022

https://jonrognerud.com - In this podcast, I explain what High Ticket Sales Is. I break down the sales, selling, how to acquire high ticket clients, a portion on how to close high ticket. I also talk about how you can use high ticket sales to re-configure how you think about selling your services and products through high ticket sales. And, ultimately your sales growth will benefit, including gett...

EP 137: How To Create The BEST Content? 25.06.2020

In today's episode, I cover how to begin the process of creating the "BEST" content for your business. I know, "best" is relative, but please listen...  Simple answer: Research! Combine manual work with tools to get a 360 view into your market, and then break findings down by theme, topics, sub-topics. The architecture should use a top-down, drill-down effect. When you deploy to your website, ensu...

EP 136: 7 Ways To Avoid Losing Money On Google Ads 19.06.2020

Google Ads is an excellent platform for lots of businesses to drive more sales and grow. But unfortunately, most advertisers don't know how to use it to get results at lower costs. If you find yourself spending a lot of money on Google Ads and getting little to no results, this is for you. In this episode, you'll learn seven easy ways to save money on Google Ads by driving higher conversions at a...

EP 135: 6 Must-Have Tools For Google Ads Campaigns Performance 17.06.2020

Any craft in this world requires tools to make the job easy. And PPC is no different! With the right set of tools, you can automate most of the process. You'll find the best keywords, create ads quickly, research your competitors, and drive your costs down. We've gathered five tools to help you gain competitive advantage and run successful Google Ads campaigns. Enjoy! #jonrognerud https://chaosmap...

EP134: Get Massive Brand Traffic With Adroll (NextRoll) 16.06.2020

https://chaosmap.com AdRoll (Nextroll) is a digital marketing solution that is designed for retargeting to convert window shoppers on your website into buyers. This product utilizes advanced tools on multiple platforms such as web, social media, and mobile to provide results. The AdRoll team works with clients to learn what works best for them. This system is used by over 25,000 brands in 150 nati...

EP 133: Get Profitable With Your E-Commerce Store, Guaranteed (ROAS means very little) 14.06.2020

https://chaosmap.com/book-me Learn why ROAS (return on ad spend) really doesn't matter to get profitable with your e-commerce store. Here's the secret: CLTV and the strategies you create to elevate this concept over time. Enjoy! Learn more: https://youtube.com/jonrognerud https://chaosmap.com (main agency website)  

The Countdown To $7 Billion Is On! (Black Friday) - EP 132 18.10.2019

We're going to talk about Black Friday today! I'm going to share some thoughts about the trends, the highly anticipated Black Friday (Weekend) and the time leading up to it. And, what can you do about it? I'll cover that as well. Are we going to hit 7 billion in sales USA 2019? You decide, but the trends, demographics and technologies are there. If you'd like to get help with getting ready for the...

Expert Interview Sean Kemp: 4 Effective Principles For Rising Above The Noise Now (So You Can Sell More) - EP 131 16.10.2019

LISTEN - today, we're going to learn a lot about how to create authority and brand positions, copy angles, marketing and sales strategies for big growth. In specific, 4 principles on how to lift your brand and voice above the "noise" to generate more sales fast. These insights and frameworks function extremely well right now, and you'll hear how Sean took himself from living at home to $100k reven...

How To Win The Black Friday/Cyber Monday (BFCM) E-Commerce Game: Klaviyo Flows - EP 130 11.10.2019

This Friday Footage sponsored by: https://chaosmap.com Facebook ads are essential to targeted traffic and sales this e-commerce season. Measuring and watching your KPI's are important – but so many e-comm business owners focus on too much on return on ad spend (ROAS). That is not the ultimate metric of your business transformation during BFCM. (Note: E-comm stores sell approximately 80% of their i...

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