Media And Marketing w/Jon Rognerud

Videos are all the rage on Facebook...and have been for a while! Question is... Are you using videos in your ads? You should. You must. Plus, they become even more powerful assets when used with Facebook advertising. You can use them for "% watched", meaning you can retarget viewers that have shown interest in the the videos based on engagement. If a viewer watched 25% of the video for example, yo...

The goal of today's episode is to educate you and to solve the "my marketing is working, but I get no sales" challenge. We'll cover: "vanity metrics" vs. "true numbers" Of course, we'll talk about the sales process. And, I'll touch on these three audience buckets: Today Buyers Future Buyers Never Buyers When you understand the user journeys, the concept of cold, warm and hot traffic, that's the fi...

NEWSFLASH! Mary Meeker has launched her annual Internet Trends report, and presented her findings recently at the Vox/Recode Code Conference in Scottsdale, AZ. If you are not following Mary and watching out for this in-depth research, you are skipping on critical trend data and research. Meeker highlighted slowed growth in e-commerce sales, increased internet ad spending, data growth, as well as t...

"But my business is different". Took this from marketing guru Dan Kennedy. How true, and somewhat contentious. Why? Look, All Businesses Have The Same Fundamental Functions In Common… They have either a customer or a client or a patient… They provide either a good or a service or both… They may go to the customer location or bring the customer to their location… They have to have some method of at...

Today, we break down a "sure-fire" way to create a "optimal" design for any industry.  (Note: You need to test this and don't steal copy/text from others!) Yes, we leverage the COMPETITION to do this work and research. Here's how to get started: 1) Search google 2) Click on the ads that relate to your business 3) Review landing pages, messages, angles 4) Sign up to see how they develop more conten...

Friday Footage: I'll show / demo a power tool for Search Engine Optimization (SEO) what will make your SEO scream! Any webmaster and business owner that is somewhat tech savvy should take a look at Screaming Frog (a solid SEO Spider)! In today's Friday Footage, we'll review some of the key areas you should look at. WARNING: A tool like this can be 'scary' in the hands of the wrong person. Make sur...

Dear Reader: On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable and both – as young college graduates are – were filled with ambitious dreams for the future. Recently, these two men returned to college for their 25th reunion. They...

(Brought to you by www.selloutmyevent.com) The most important first step in planning out events is a clear strategy with a well defined and specific goal. This is obvious, right? However, the thing we see often gets missed is that there is little/low effort placed on managing the expectations of deliveries across timelines. So... how can you avoid this management nightmare and get everybody on the...

If you are a professional services provider then you know that acquiring quality clients on a consistent basis is of the highest priority. If you need appointments to come to you and where THEY book the appointments, listen and take notes from today's episode! There are many ways to do this. Many rely on referrals. That's not predictable however. You need a better way to establish cash flow securi...

If you're writing copy (messages) for ads, sales letters, video sales letters, emails and sales presentations, then make sure to add these books to your library: 1. Breakthrough advertising, Eugene Schwartz 2. Tested advertising methods, John Caples 3. How to write a Good Advertisement, Victor O. Schwab 4. The Boron Letters, Gary C. Halbert 5. The Adweek copywriting handbook, Joe Sugarman -- Want...

It's Friday Footage!  That means it's DEMO time.... So, let's get into it: Using Facebook Lead Gen campaigns, you can get fast results, and yes - it's freaky and furious too! However, this is not the only way of course, and there are caveats to this. Watch today's demo - where I show you one of the accounts that we often use for testing and for our www.selloutmyevent.com training courses. -- If yo...

We get requests from our clients to remove content (pages, images, etc) from Google search results  I'll discuss some of the options available to you in the broadcast today. Some will be specific to your own content, and we'll talk about related information and topics of reputation management in search. This approach will help keep wrong or 'bad' pages out of the Google index and can also be used...

Here's a trick you can use to find many Facebook resources that might otherwise be hidden to you. In specific, I'm talking about their helpful guides that you didn't know existed. At least not easily found. For example, "Your Guide To Facebook Bid Strategies"... did you know about that one? Well, here it is: https://www.facebook.com/business/m/one-sheeters/facebook-bid-strategy-guide Do you want t...

Appreciating your customers, clients, patients is more important than you might think. There's another dimension I'd like to share today. While improving the quality of interactions with your customers is important ... through systems and processes that can be optimized through back end data - there is ONE thing that you probably have missed. You'll learn the obvious strategies you can use to impr...

Friday Footage: It's DEMO time - brought to you by http://www.selloutmyevent.com Getting traffic to your website and your offer is only one small part of selling online. You want to not only attract the right prospects (audience) for your offers, but make sure to have congruency in your funnel. That means your targeting, offer, message and call to action excites and engages your prospect to click...

Question: Which sales process works best? For professional services businesses, I hear many answers to this. Comments like: "We just want calls, we'll do the rest" "Get prospects to just find us, click over to our page, book their appointment, and just show up" "Build out our pages and process for us. You are the expert, show us the way"... There are variations of these. The point I'm trying to ma...

Having systems and processes in place when working with Facebook advertising is important. Even more so, when working with clients (from an agency perspective). Sure, there are videos on YouTube to help you, but when it comes to Facebook ads manager and the business manager itself, the interface changes often. Menus, buttons, checkboxes and descriptions are not always obvious. Things don't remain...

Your corporate website is the essential cornerstone of your brand presence online. And, depending on your business, you will have many of these, including micro-sites to support your objectives. SEO (Search Engine Optimization) is the art & science of ranking pages, driving traffic and optimizing the user experience and overall architecture to support your mission and business / marketing goals. H...

What's the difference between successful marketers and others when both sides have implemented their versions of "content marketing"? What is the secret? Big Question. Here it is: The best kept content marketing secret – The Content Marketing Calendar. What Is a Content Marketing Calendar? In simple words, it can be described as a timeline of the content you are going to publish over the next few...

May 17th - Heia Norge! (Independence Day) In today's Friday Footage - we'll talk about a powerful Facebook ads feature that is an underused aspect of ads creation. We all know that Facebook wants to keep their users on their platform. Because, when you place a link to YouTube for example - or any other external sites, you are not only leaving the FB eco-system, but you are assuming a fast external...

Are you in the professional services business? Do you want to attract the BIG FISH into your growing EMPIRE? Then follow this straight-forward framework. It's really this as SIMPLE as this model: - Traffic (Ads) - Registration Page - Webinar / webcast / classroom video, etc. - Calendar - Application Form  How many ways do you think you could screen out the ones you don't want, and only let in the...

We see solid searches and traffic for posts on creating twitter bios. While Twitter traffic has seen a decline, it can work well for those who invest in it. Clearly, the current President of the United States is a happy 'client' :-) Today, I wanted to share best practices for creating killer Twitter profiles/bios that engages and show uniqueness in the market. Here are 5 ways to create a solid bio...

VSL = Video Sales Letter. Did you know that they have been around for years? More importantly, are you aware that they work really well to sell your products, services ... FAST? But... Only if you use a formula that's been proven. This is from Jim Edwards, and you owe it to yourself to test this approach, right in your videos.  (You can even use these inside Facebook, YouTube, etc - but typically...

Happy Monday! Keywords (keyword terms & phrases) are central to the SEO game. And, of course .. keywords are what you use to search online. Your project work can be spent on optimizing websites and online assets for natural search, but also for paid media (example: Google Ads). From a Google input box search, you'll get listings back from both paid and organic results. And, depending on the search...

Who is John Wanamaker and why is he important to today's presentation? John Wanamaker was an American merchant and religious, civic and political figure, considered by some to be a proponent of advertising and a "pioneer in marketing". Here's what he said about advertising: Half the money I spend on advertising is wasted; the trouble is, I don't know which half. You'll learn about a powerful platf...