Med Spa Marketing Group Chat

Kevin and Julia break down the creative strategy behind the Refined Aesthetics rebrand, starting with one deceptively simple question: what does "refined" actually mean? Rather than treating the word as a generic aesthetic label, they explore how refinement became a guiding principle for the entire brand, from the logo and color palette to the website, photography, typography, and written story. T...

Plastic surgery marketing comes with a longer, more complex patient journey than traditional med spa treatments. Kevin, Andrea, and Mitch break down why surgical procedures require a different strategy, from understanding search trends across facelifts, blepharoplasty, breast augmentation, liposuction, mommy makeovers, and hair transplants to recognizing the emotional triggers behind each procedur...

Thirty interviews in two days became the foundation for RN Esthetics' new website. Kevin shares the behind-the-scenes process of building a digital experience around the people who define the brand: 23 providers and seven longtime patients. Rather than relying on generic treatment messaging, the site uses real stories, genuine provider-patient relationships, and the team's own language to communic...

Provider-centric marketing can be one of the strongest ways for a med spa to create trust before a patient ever walks through the door. Kevin, Mitch, and Andrea break down why provider-focused ads often outperform service-based campaigns, but also why they create new challenges around creative quality, ad performance, team dynamics, provider retention, and operational follow-through. They talk thr...

Kevin and Julia go behind the scenes of Alpha's newest partner, Preva Aesthetics, and unpack the energy, branding, and creative direction behind the launch. From Denver to Encinitas, the conversation explores how Preva blends wellness culture, preventative aesthetics, mindset, and community into something that feels completely unique in the med spa space. Kevin shares stories from the shoot, the i...

Run the ad, get the lead, wipe your hands of it. That is the trend Mitch keeps seeing, and it is exactly the wrong way to think about it. Mitch, Riley, and Andrea break down what it actually takes to move a patient from first touch all the way to rebooked and retained. That means knowing your phone conversion rate, your missed call rate, your no-show rate, and what each one is actually costing you...

A rebrand is easy to judge when you only see the final result. What you don't see is everything that got cut along the way. Kevin, Lauren, and Julia go behind the scenes of the rebrand of Cami Aesthetics. The name stayed, but almost everything else moved. That decision alone sets up the core tension. How far do you push a brand before it loses recognition, and how much do you hold onto before it f...

Kevin, Mitch, and Andrea break down one of the most common questions in med spa marketing: where should you actually spend your budget? They walk through the real role of each channel, from paid social and paid search to SEO, email, and SMS, and explain why no single channel is enough on its own. Paid social helps build awareness and demand, while paid search captures high-intent patients, but bot...

Opening more days, adding providers, or launching a new location should mean more revenue. But without the right strategy, it often leads to empty schedules and frustrated teams. Kevin, Mitch, and Riley break down the real problem behind capacity and why simply expanding is rarely the answer. They explore how utilization, not availability, drives growth, and why marketing and operations must work...

Discounts feel like the easiest lever to pull when bookings slow down. Just drop the price, fill the calendar, move on. But that quick fix often creates a bigger problem that shows up later in your revenue, your retention, and your brand. This conversation digs into why discounting is so tempting and where it quietly goes wrong. The team breaks down the difference between reactive promotions and i...

Kevin and Riley break down their recent trip to Boston and what stood out about LexRx as a brand. What makes this practice different is not just the service, it is how deeply it reflects the city around it. From walkable neighborhoods to constant foot traffic, they unpack how location and local culture shape patient behavior and brand growth. They also talk through how capturing providers outside...

Kevin and Mitch are back after a break and they are joined by Julia, Alpha's new comms and social creative. The team shares a major milestone, the launch of the new Holding Time Back website, plus what changed and why it finally feels like the brand. They talk through the strategy behind using real patient photography, defining clear ethos pillars, and building treatment pages that help patients c...

Kevin, Bekah, Lauren, and Mitch gather for a final episode in the original studio before its transformation into dedicated podcast sets. They reflect on how far Med Spa Marketing Group Chat has come, from recording in a storage unit to producing 66 episodes in a temporary space. The team shares their favorite memories, lessons learned, and the unexpected challenges they've tackled along the way, f...

Kevin, Bekah, and Lauren are back with a deep dive into the creative process behind the rebrand of Laser Centre of Marin. From fonts and lithography to sailboats and camcorders, they break down the thinking behind every choice. You'll hear how this med spa's unique history and loyal patient base shaped the new identity, and why designing for an older demographic doesn't mean sacrificing style. Whe...

Kevin and Mitch are back on the Med Spa Marketing Group Chat to break down how to stop wasting marketing dollars and start driving real patient growth. They share their latest thinking on budget allocation, the evolving role of paid social, and why some practices are still overspending on outdated tactics. From digital-first strategy to underused direct mail, this episode is a crash course in prio...

In this episode of Med Spa Marketing Group Chat, Lauren, Bekah, and Katrina kick off summer by discussing the hottest trends in social media content for med spas. From the viral "propaganda" trend to the six-syllable challenge, they explore how easy it can be to create engaging filler posts. They also dive into the importance of educating clients about common misconceptions, like the debate over S...

Kevin and Mitch dive into the AI tools actually transforming med spa marketing—from writing compliant ad copy to building smart automations with ChatGPT, Deep Search, and 11 Labs. They talk prompt engineering, the difference between emojis and strategy, and why your prompts matter more than your panic. Plus, they tackle where AI is headed (spoiler: it's not replacing your job, but it might book yo...

In this episode, Mitch and Kevin dive into the behind-the-scenes journey of transforming raw marketing chaos into real-time clarity. They talk through the uphill battle of data tracking in the med spa space—where disconnected systems, HIPAA compliance, and manual reporting made performance tracking a nightmare. You'll hear how they moved from spending days compiling KPIs to building a dynamic, aut...

In this episode, Kevin and Mitch dive deep into real data on Google Business Profile (GBP) performance and whether it could be the most overlooked yet highest-ROI lever in med spa marketing today. From years of tracking partner data, they compare the effectiveness of SEO, paid search, and GBP — with some surprising results. You'll hear how a one-time GBP optimization brought in double the revenue...

From Mother's Day to National Sunscreen Day, May is packed with opportunities—and Bekah and Katrina are here to help you make the most of them. In this episode, they walk through creative ways to build content around May's national holidays, including Skin Cancer Awareness Month, Nurses Week, Cinco de Mayo, and Memorial Day. You'll hear their favorite promo ideas, like hydrofacial bundles and SPF...

AI takes center stage as Chris Balbi joins the MSM crew live from the Medical Spa Show to unpack how artificial intelligence is transforming aesthetics marketing and patient conversion. From ChatGPT-generated beauty reports and contact-wall lead magnets to viral video editors and voice tools like 11 Labs, Chris shares the exact systems he uses to attract new patients—and the results speak for them...

Bekah, Lauren, and Katrina dive into one of the most common questions in the med spa world—how to grow your social media following. From defining the why behind follower goals to executing strategies that actually work, the trio shares personal experiences and practical tips. Katrina opens up about her journey managing Esthetic Center's growth from 200 to nearly 50,000 followers, including how lau...

The team at Alpha Aesthetics Partners dives deep into their first rebrand project for a partner med spa, sharing a behind-the-scenes look at the transformation of Anne Therese Aesthetic Medicine. See the new site they designed and developed from scratch:  https://www.annetherese.com Kevin, Bekah, and Lauren explore the strategic decisions behind the rebrand, from performance-driven insights to typ...

April is here, and the girls are back to chat all things trending—from birthday vibes and Instagram woes to fresh content ideas for the season. Lauren shares the fun (and chaos) of having a Tax Day birthday, while the group dives into Instagram updates, ranting about glitchy features and celebrating small wins like the new pause option. They share fun Easter-themed content ideas (yes, paying in eg...

Kevin, Rebekah, and Mitchell dive into the GLP-1 chaos sweeping the aesthetics world. As FDA announcements threaten to halt compounders, the team explores what this means for med spas caught in the uncertainty. They share how the volatility of semaglutide is reshaping patient journeys and discuss their new program, Cinch—a branded, offsite weight loss solution designed to navigate this moment. Reb...