Med Spa Marketing Group Chat

In this episode of Med Spa Marketing Group Chat , Kevin and Bekah take listeners behind the scenes of their trip to Delaware for the launch of Mint & Needle as Alpha Partner 013. From the coastal charm of Lewes to the bustling energy of Middletown, they capture the essence of Mint & Needle's brand and its powerhouse founder, Brandi Gregge. Brandi's journey is nothing short of inspiring—she's Alpha...

Happy March! In this episode, the team welcomes the new month with discussions on time flying by, spring cleaning, and fun ways to revamp skincare routines. They dive into the quirky ways people visualize months, share thoughts on decluttering, and highlight must-have spring skincare essentials like vitamin C products. They also brainstorm creative Saint Patrick's Day promotions, including fun cli...

Responding to leads within five minutes can make or break your med spa's booking rate. A shocking statistic from Allergan's digital consultant reveals that after just six minutes, your chance of connecting with a potential client drops by 90x. In this episode, the team explores how automation and AI-driven tools can recover lost leads, optimize response times, and maximize revenue—without increasi...

Managing a referral program sounds simple—until you try to make it work. In this episode, the team dives deep into their journey of trial and error with referral programs, sharing past failures and a breakthrough strategy that's delivering real results. Mitch, Kevin, and Lauren discuss the challenges of tracking referrals in the med spa industry, the complexities of EMR integration, and how they f...

In this episode of "Med Spa Marketing Group Chat," Kevin, Mitch, and Lauren explore an innovative approach to provider-centric marketing that has been delivering impressive results. With Alpha Aesthetics Partners aiming for 10% growth, the team discusses how to efficiently ramp up new providers and optimize their bookings through hyper-personalized campaigns. By shifting from practice-wide promoti...

In this episode of "Med Spa Marketing Group Chat," Katrina, Bekah, and Lauren dive into the latest social media updates shaking up the aesthetics industry. From TikTok's brief ban panic to Instagram's new features, they break down what these changes mean for med spas and how to stay ahead of the curve. The hosts explore Instagram's biggest updates, including three-minute Reels, a redesigned grid l...

  In this episode of "Med Spa Marketing Group Chat," Kevin and Bekah take listeners behind the scenes of their trip to Albuquerque, New Mexico, for the launch of Flawless as Alpha Partner 012. From the moment they step into the practice, they are captivated by its striking aesthetic—bold colors, curated art, and an atmosphere that seamlessly blends creativity and luxury. They meet Flawless founder...

In this episode of Med Spa Marketing Group Chat, Kevin and Bekah take listeners behind the scenes of their recent trip to New Hampshire, where they captured stunning content for Inbloom Health and MediSpa's official launch as Alpha Partner 011. They share heartfelt stories about their first impressions of the charming Londonderry practice, complete with scenic adventures, authentic interviews, and...

In this episode of "Med Spa Marketing Group Chat," Bekah, Lauren, and Mitchell come together to celebrate an incredible 2024 while looking ahead to what's next in 2025. The team dives into the year's biggest wins, from quadrupling campaign productivity and scaling landing pages to hosting quarterly content shoots that elevated marketing strategies across all partner practices. They also reflect on...

  In the latest episode of "Med Spa Marketing Group Chat," Bekah and Katrina dive into the exciting social media trends and creative ideas for December!  From holiday-themed gift guides to top-performing audio trends, they share insights to keep your med spa's social content fresh, festive, and engaging during this busy season. The conversation explores how to lean into the holiday spirit with aut...

In the latest episode of "Med Spa Marketing Group Chat," Kevin and Bekah dive into the behind-the-scenes of their recent marketing content shoot at CAMI, the Carolina Age Management Institute in Huntersville, North Carolina. Led by Dr. Stephen Giordano, CAMI impressed with its large, tight-knit team and culture that felt like home for Kevin and Bekah. They share their first impressions of the pict...

In Episode 043 of "Med Spa Marketing Group Chat," Kevin welcomes Brandon Pearson, Chief Business Development Officer at Studio III Marketing, to discuss the art and strategy behind effective branding in the aesthetics industry. Brandon shares insights on creating personalized branding that conveys trust and authenticity, the importance of timeless design, and how stunning before-and-after photos e...

  In Episode 042 of "Med Spa Marketing Group Chat," Katrina, Bekah, and Lauren are back with the latest social media trends for November 2024. The hosts dive into what's trending, what's fading, and creative video ideas for Instagram. They cover exciting new updates like the ability to add music to both photos and videos in your carousel posts and highlight creative ways to use the expanded 20-pho...

  In Episode 041 of "Med Spa Marketing Group Chat," hosts Kevin and Bekah are joined by Jason Johnson from Simple Studios for a deep dive into the world of aesthetic photography. Jason shares his journey from a traveling photographer for Allergan to launching Simple Studios, a company dedicated to elevating the quality of before-and-after photos in aesthetic practices. They discuss the importance...

In this episode of "Med Spa Marketing Group Chat," host Kevin Balzer chats with Justin and Harmony from Cosmetic Lane, a marketing agency in the medical aesthetics industry. Recorded live at Aesthetic Next, they discuss how Cosmetic Lane creates viral content by blending high and low production videos and tapping into cultural moments and celebrity trends. Justin shares his journey into aesthetics...

In the latest episode of Med Spa Marketing Group Chat , Katrina and Bekah break down the top social media trends for October 2024. They dive into what's trending, what's fading, and share creative video ideas for Instagram that will help med spas stand out this fall. From spooky season puns like "Bootox" to leveraging popular audio from shows like Gilmore Girls and Gossip Girl , this episode is pa...

In the latest episode of "Med Spa Marketing Group Chat," Kevin and Bekah dive into the ins and outs of starting a podcast and why it's an essential tool for content creation and building trust with your audience. Recorded live at Aesthetic Next 6.0, they reflect on their own podcasting journey, offering insights into the benefits of podcasting for med spa owners, clinicians, and anyone in the aest...

In the latest episode of Med Spa Marketing Group Chat , Bekah and Kevin record live at Aesthetic Next 6.0 with returning guest Chris Balbi. Chris shares valuable insights into scarcity marketing and how creating urgency can generate impressive revenue for med spas. He discusses a recent success where a one-day promotion brought in over $275,000, offering tips on how to time emails, social posts, a...

In the latest episode of "Med Spa Marketing Group Chat," hosts Katrina, Lauren, and Bekah dive into September's social media trends, offering insights and tips for staying ahead in the aesthetics industry. They discuss what's dying in the world of social media, like the overuse of old Instagram fonts and overly edited photos, and share what's hot right now, from leveraging new Instagram features t...

In the latest episode of Med Spa Marketing Group Chat, hosts Kevin and Mitchell sit down with Charlie Winn, Chief Revenue Officer at Liine, to explore the vital role of call performance monitoring in the aesthetics industry. The conversation highlights the importance of data in improving marketing efforts and patient acquisition. Charlie explains how Liine's software seamlessly integrates into pra...

  In the latest episode of the Med Spa Marketing Group Chat, hosts Kevin and Mitchell sit down with Peter Psillos, Managing Director and Co-Founder of Benchmark Medical Partners, to delve deep into the world of SEO. The conversation reveals the evolution of their perspectives on SEO, moving from skepticism to recognizing its critical role in digital marketing, particularly for the aesthetics indus...

In the latest episode of Med Spa Marketing Group Chat, hosts Katrina, Lauren, and Bekah explore the hottest social media trends for August. Recorded live, they discuss outdated practices like square grid posts and excessive story sharing, emphasizing the importance of high-quality, engaging content. They introduce trending strategies such as "You Know Me" posts, "Paging Dr. B" outfits, and talking...

  In the latest episode of Med Spa Marketing Group Chat, recorded live from the trade show floor at TAS 2024, Kevin hosts an engaging conversation with Chris Balbi from Meesha Aesthetics and John Wheeler, CEO of Alpha Aesthetics Partners. The discussion kicks off with an unexpected dive into Broadway musicals before transitioning to innovative marketing strategies. Chris shares his creative guerri...

In the latest episode of Med Spa Marketing Group Chat, host Kevin is joined by Andrea Watkins from Studio III Marketing, live from the Vegas Cosmetic Surgery trade show floor. Kevin and Andrea dive into the often overlooked challenges faced by individuals assigned to marketing roles within med spa practices without proper expertise. They discuss the importance of data-driven decision-making, empha...

In this crossover episode of Med Spa Marketing Group Chat and The Great Friends Podcast, hosts Kevin Balzer and John Wheeler, along with guests Max and Adam from Influx Marketing, dissect the latest Apple innovations announced at WWDC 2024. This discussion delves into Apple's new artificial intelligence feature, Apple Intelligence, examining its impact on marketing strategies and med spa practices...