Maven Marketing with Brandon Welch

Send us Fan Mail There are exactly 100 days before the end of the year. What would you like to be true about your life on January 1, 2024? Are you stronger? Lighter? More confident? Working somewhere new? Stronger in your marriage? Less dependent on a drug, or a person? Closer with God? Better at managing your time? More present with your kids? A better steward of your money? A helicopter pilot? A...

Send us Fan Mail The life of an average salesperson is a roller coaster. You can close a big deal, have a record week, and then plummet into a record drought.      But the problem isn't the profession of sales; it's the lack of professionalism in the sales process.   In this two-part series, Brandon shares 12 tactics that will make you a highly effective sales professional, earning an ev...

Send us Fan Mail You and Your Imposter Syndrome Have you ever looked at a person and wondered, “How in the world have you accomplished so much?” Have you ever felt dwarfed by the idea of achieving their success? Felt incapable? Unworthy of your own achievements? Not sure what next step to take? Congratulations. You are perfectly healthy. And you are suffering from a perfectly normal disorder known...

Send us Fan Mail The cheapest customer to earn is the one you already have. We call this the "yesterday customer," and they are the most overlooked, underutilized customer in all of small business advertising. With even a tiny bit of effort with your yesterday customers, you can remind them of all the wonderful things you helped them achieve, inspire them to come back and bring their fri...

Send us Fan Mail The Evidence is Overwhelming  “Well, it was good while it lasted.” “I feel like I’m going backwards.”  “I thought I had it figured out, but I guess I was wrong.” These are the versus of struggle.  I’ve heard them being sung a lot lately.  Have you? Do you know someone who has found themself in a rut? The most powerful thing you can do for them in this moment is to help them build...

Send us Fan Mail Do you want a lifetime of awesome customers? Would you like to improve your profitability more every year? Do you want your work to be continually fun and rewarding? You need a tribe! Dive in for our top five tactics for tribal marketing so you can build a steady stream of outrageously loyal customers. 00:00 Teaser 00:20 Intro 00:45 Today's Topic is... 03:20 What Demographics...

Send us Fan Mail Your Work, Your Play, Your Love and Your Religion At your next stoplight, look to your left and your right.  There’s a good chance you’ll see someone with their shoulders to their ears and eyebrows pulled down over their nose.  In your next grocery line, look in front of and behind you. There’s another good chance you’ll find the same person.  And if you didn’t see one of these pe...

Send us Fan Mail This week, Carter Breaux hops in the co-host chair to share how you can make your ads stand out amongst thousands of other media messages. 00:00 Teaser 00:24 Intro + Today's Co-Host! 02:00 How To Stand Out in a Crowded World 04:18 Obstacle 1: Don't be a Porcupine 05:45 The issue with some 'Ad Guys' 07:00 Be A Rhinoceros 08:10 Four ways to be heard and remembere...

Send us Fan Mail You attract what you are.  Specifically, you attract what people think you are.  If you want to be noticed, give others more attention. If you want to be at peace, let go of your grudges and be more curious.  If you want to earn more money, show more value. If you want to be more confident, put in the time to study. If you want to find the perfect partner, become the person worthy...

Send us Fan Mail Someone just threw a rock at your baby.  Straight out of left field, in front of the whole world.  Now everyone is circling around, taunting, "Whataya gonna do about it?" Bad reviews are inevitably frustrating, but they can also be invaluably fruitful for your brand. Today Caleb and Brandon give you a powerful process for crafting responses to bad reviews and turning rud...

Send us Fan Mail “Do you need me to listen, or do you want help solving a problem?” I’m convinced this question would save a lot of marriages. Why? Because the void for emotional validation far outweighs the need for logical explanation in relationships of trust. All day long your person has been surrounded by people they are performing for, keeping their guard up, and checking boxes.  At the end...

Send us Fan Mail What if you had a long line of people hoping to work for your company? What if you could filter out the knuckleheads before they ever waste your time? And most importantly, what if you could have a team that came to work EXCITED for the work that you do? Today's workforce is begging for something different. But contrary to popular belief, it doesn't mean they don't...

Send us Fan Mail The era of worrying about if employees are wasting your time is long gone. The question you should really be asking is… Are you wasting theirs? Cheers, BW Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com ! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail Last week we dropped our most action-packed Maven Monday yet.    This one is even better. Click to listen to part two of our SEO series and finalize your strategy to conquer the search engines for good! Specifically, we will cover: How to position the content and structure of your website for better rankings The tools you can count on to track your SEO progress (and the tools to a...

Send us Fan Mail “The cheapest thing you can give somebody is a smile.” If I heard it once, I heard it thousand times growing up.  In the fewest of words, my dad would remind us of our potential, make us laugh, and give us a different outlook on our day. I’m not sure he’s ever quite understood what a superpower that is.  But I do. And today, I think you should too. I spent an agonizing amount of t...

Send us Fan Mail You get the telemarketing calls every week: "We can get you to the first page on Google," they say. "You just need to pay us $1,000 a month," they say.   SEO is, and always will be, a hot topic. But how do you know who can actually improve your SEO, and who is full of hot air? And what does Google really pay attention to? In this episode, Brandon and Caleb brea...

Send us Fan Mail Fill her tank.  When she is at her best, laughing and encouraging you, fill her tank.  When she‘s on an adventure, pursuing things that bring her joy, fill her tank. When she is unsure, uninspired, and tired, fill her tank. When she doesn’t wake up with the energy to be her best for you, fill her tank.  Today and every day, fill her tank.  Fill his tank.  Fill the tank of whomever...

Send us Fan Mail So you have a limited advertising budget.  You want to get the most bang for your buck. Are billboards something you should spend money on? Brandon and Caleb talk through the strengths and weaknesses of billboard advertising and give you the best practices for making them work in your marketing! 00:00 - When It’s Too Late to Call a Plumber… 00:46 - We are Humbled 01:36 - Should De...

Send us Fan Mail “How do you think that makes them feel? “Kill them with kindness.” “If they don’t like you, they just don’t know you yet.” These are the words that have echoed louder than any others from my childhood. For 35 years, I have known my mom to be the most kind, considerate, ready-and-willing servant for her family and strangers. As a short kid, I didn’t get picked for sports. As a nerd...

Send us Fan Mail 00:00 - Intro 0:27 - Free swag, anyone? 1:50 - What's Your Big Dream? 3:20 - Topic 1: How to Break down your sales pitch 4:30 - Why did you get a 'no'? 6:25 - How to customize your script to who you're talking to 9:20 - Identify their Needs, Pains, Hopes, and Fears 11:10 - The trick to earning a 'Yes' over and over 12:50 - How to prove you can satisfy...

Send us Fan Mail I have been a copywriter for as long as I’ve been Valerie’s boyfriend. Thirteen years ago this week, I became a professional in both fields by putting the ring on her finger and getting my first paid gig in advertising. Looking back on my career as a husband and an ad guy, I can’t help but see the parallels between strong marriage and successful marketing.  Whether you are trying...

Send us Fan Mail So you've built an awesome business. You have customers scheduled out weeks in advance. Your friends tell all of their family and friends about you.  Life is good!  So why would you waste your time on advertising and marketing? In this episode, Brandon and Caleb talk about the elephant in the room of advertising sales and help you choose the best plan for a healthy, profitabl...

Send us Fan Mail Well, we've made it. Over the 2023 hump, that is. Are you happy with how the year is going? Are you excited for what is ahead? Today's Frankly Friday brings a reminder of the one undeniable ingredient behind success and a question to launch into your next six months. It's all up to you and me! Do you have a marketing problem you'd like us to help solve? Send it...

Send us Fan Mail Your phone rings every day with someone trying to sell you another way to market your business. So how do you know which option will really deliver results? In this episode, Brandon and Caleb break down the two biggest types of advertising and give you a clear method for determining where you should put your dollars for the best result. PLUS – get the scoop on one of the shiniest...

Send us Fan Mail Welcome to Frankly Friday, a weekly reflection on lessons learned from life, business, and marketing.  All too often we choose compromise over courage. But the biggest price has already been paid for a life of purpose and fulfillment.  Start your Independence weekend with a reminder of the opportunity we've been given, and the obligation we have to step up to the plate.  Do y...