Maven Marketing with Brandon Welch

Send us Fan Mail 00:00 Intro 00:32 Today's Special Guest 01:46 Sweatshirt Models 03:08 Today's "Big Dreamer" Topic 05:46 The 5 Major Changes to SEM 06:46 AI Has Complicated the Game 16:29 Google is Making Things More Expensive just because 26:12 Conversion Tracking is Getting More Complex 34:24 Match Types are a Disaster 40:19 Branding is Your Best Bet 48:01 Do You Have an SEM...

Send us Fan Mail Relevancy vs. Righteousness The lie is that you are too broken. The lie is that you are too far apart. The lie is that there is no more common ground to be found.  The lie is that it’s all bad.  The lie is that they are too crazy to keep believing in them.  The truth is that you can be so right that you take the wrong approach.  I’m talking about the person you are at odds with. I...

Send us Fan Mail It's the only day of the year people look forward to advertising: Super Bowl Sunday. Millions of people watch. Thousands of companies spend BIG money. Should you be one of them? Or sit this one out on the sidelines? Today, Caleb and Brandon break down the pros, cons, and best practices for advertising in the Super Bowl, PLUS a stack of creative techniques that will never fail...

Send us Fan Mail It’s your final day.  You are closing the books. The news has long spread. Your colleagues and clients have shared their goodbyes.  You have written your letters of appreciation. You’ve packed your final moving box.  And you’re waiting for the clock to strike five, on this most surreal Friday afternoon.  At that moment, you will hand over the keys to the new owner of this company...

Send us Fan Mail Plan the work, work the plan, as they say.  Last week, Caleb and Brandon shared our process for planning the work with Five Questions to Guide Your Strategic Plan.  Today, they will show you how to work that plan by taking action on your revenue goals.  - What must you spend to reach the revenue you'd like to see next year? - What is working best right now for our fastest-gro...

Send us Fan Mail When you’ve already decided you will be healthy, you study and do what healthy people do. When you’ve already decided you will be a better husband, you study and do what better husbands do. When you’ve already decided you will grow in any direction, you surround yourself and do what those who’ve grown in that direction do.  You show up at the same time, in the same way, often to s...

Send us Fan Mail Host: Brandon Welch Co-Hosts: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Buy Our Book: https://www.amazon.com/Maven-Marketer-Advertising-Legendary-Business/dp/1735846708 Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitt...

Send us Fan Mail Thankful is an emotion. It comes naturally when something good happens, or we have a sudden realization of our fortune compared to where we could be. Thankfulness is achieved when we experience the highs and avoid the lows. Gratitude, on the other hand, is a practice and an attitude. It often does not come naturally, even to the richest, healthiest, people with beautiful families...

Send us Fan Mail Growing a business to a certain point is actually pretty easy. But expanding a business decade after decade requires something entirely different, and most leaders will plateau long before their company reaches its fullest potential.  Today's guest is an absolute giant in his industry and has built a company that most could only dream of.   Dr. Steve Rice is a personal hero o...

Send us Fan Mail You’ve been on fire since 7 am. Taking calls. Solving problems. Making things happen. Crossing off lists, gulping coffee, and getting the job done. You are very good at what you do. But it’s a quarter past six now, and you know it’s time that you head home. You squeeze in one more phone call on your drive there. You pull into the driveway, finally hang up the phone, shut the car d...

Send us Fan Mail Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com ! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail Milton Wright was an Indiana frontier man. Though his days were dominated by the tumultuous tasks of farm life in the 1800s, he read every book he could get his hands on.  With his father’s core values as a foundation, he persistently pursued righteousness. He was an uncommon voice for the abolishment of slavery, ignoring the ridicule and rejection that came with that stance.  But...

Send us Fan Mail 2024 isn't looking like an easy street. With an anxious public, a fluctuating economy, and a noisy election year ahead, it has never been more important to rise above the noise.   No matter the size of your budget...   No matter the media you choose to use...   Your biggest possible leverage to get more out of your marketing is the message you use in your ads.   Today, Brando...

Send us Fan Mail But when are you at your best? You have more than you’ve ever had before. But when are you at your best? You’re traveling to exciting new places, meeting interesting people. But when are you at your best? You have freedom and new friends. But when are you at your best? Look back on your best seasons. Look at the people you want to be like. Look at the version of you that you want...

Send us Fan Mail Building a business is hard. Building a wildly profitable business is even harder. Building a wildly profitable business with your spouse while keeping an incredible marriage is possibly the hardest of all. Randy and Dee Milby have done all three of these things from the ground up, and today, they are sharing their secrets with you: - How they started with nothing and built a mult...

Send us Fan Mail The truth will set you free. And the truth is that you are not too late… You are not too old… You are not too poor… You are not too inexperienced… You are not too far removed… You are not too out of shape… You are not too far apart from each other… You are not too broken… You are not too alone… … to make a move toward the exact things you want.  The truth is that, if you have a pu...

Send us Fan Mail 00:00 Intro 00:35 Buying Media with the Right Mindset 04:01 The Benefits of Committing to a Station 08:06 What are Posting Standards and why are they Important? 12:17 Recap 12:36 Managing your Ad Spend after it's been Placed 13:10 Keep An Eye out for Special Spots 14:33 Know When to Change Your Ad 16:08 Auditing your Station 17:51 Recap 19:50 Should You Take Advantage of Rota...

Send us Fan Mail “He’s living the big dream!” I heard crackle through the headset. He could see the smile on my face 1,000 ft below. I had scored my first cross-country helicopter flight, and with that, a giant stepping stone towards my dream. Or, as Mark called it, “ The Big Dream .” We were making the radio call for final approach to our destination; the maintenance facility in Oklahoma, and I g...

Send us Fan Mail From the moment you open your eyes each morning until the moment they close again, you tell yourself stories. Those stories direct your thoughts and actions for the day. The stories and actions you repeat over and over remain with you the next morning, and then the next morning after that.  Mornings turn into weeks, then months and years. And before you know it those stories add u...

Send us Fan Mail Your phone rings. Your door gets knocked. Your email inbox is full to the brim with… Advertising Sales folks! They all want the best for you. They have big ideas for growing your company.   But your budget simply won’t support them all.  So how do you choose the right one? How do you get the best deal? Brandon and special guest Megan Ellis share their top tactics for negotiating m...

Send us Fan Mail When it comes to video, which advertising platform is the best? Is broadcast dying? And how do you make sure your ads don't get lost in a noisy election year? Brandon and Caleb share case studies from two $50k ad budgets and a formula you can use to determine which media is best for you. Start your 2024 advertising budget off on a solid foot with these time-tested principles!...

Send us Fan Mail You and Your North Star A missed opportunity. An unexpected bonus. A rude family member. A reunion with an old friend. A rock star team member decides to leave. A stack of money flashed in front of your face. Circumstances are the winds and waves on the ocean of life. Sometimes they’re at your back.  Many times they’re roaring in your face.  They can bounce you around. They can bo...

Send us Fan Mail Shiny Objects bombard you every day with the promise of changing your life.  They come in the form of fad diets, apps, new services, and the latest, greatest version of the devices that run your life.  Few deliver the impact as promised, but AI is different.    Its implementations appear to be endless, and therefore, so does the learning curve.  Today, Brandon and Carter discuss h...

Send us Fan Mail In life you will encounter three types of people: People who love you no matter what People who hate you no matter what People who are undecided Our culture rewards people who are confident, self-assured, and have a “winner” mentality. And with that, it’s fashionable to say,  “Screw the haters.” “You’re either for me, or against me” “I can’t wait to slam this back in your face.” T...

Send us Fan Mail Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com ! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a