Matters of Creative

IN THIS EPISODE…   In this episode of Matters of Creative, Jenny chats with professional coach Jen Verharen of Cadence Coaching to discuss the unique vulnerability, challenges, and connectedness that creative teams can experience. Jen shares her expertise on navigating the sometimes emotional nature of creative work, offering tips for building trust, processing feedback, and aligning teams. Learn...

IN THIS EPISODE…   Maintaining career, personal identity, and family life is an ever-evolving journey filled with challenges and rewards. So, how do parents nurture their careers while supporting their children's growth and maintaining a sense of self?   In today's special episode of Matters of Creative, host Matt brings together a panel of parents from the M team —Garth, Ayanna, Bobbie, and Jenny...

IN THIS EPISODE… Sustaining a publication brand in our fast-paced, short-form-obsessed media world takes more than just quality content—it demands authenticity and thoughtful adaptability. So, how do creative leaders in the industry stay true to their mission among new technologies and evolving audience needs?   In this episode of Matters of Creative, hosts Bobbie and Matt welcome Josh Dunn, found...

IN THIS EPISODE…   Quantum computing marks a major technological shift in how we process information and solve complex problems. But, with AI and computing advancements rapidly rolling out, how should marketers and business professionals prepare and respond to these changes? In today's episode of Matters of Creative, host KB welcomes Sierra Clouse from Barclo Venture Studios as they dive into the...

IN THIS EPISODE…   Effective, strategic public relations can help brands build powerful narratives and foster meaningful connections with their audience. However, navigating the world of media relations and reputation management while also keeping up with the ever-changing marketing landscape can be daunting. In today's episode of Matters of Creative, host KB interviews Liz Galloway, PR expert and...

IN THIS EPISODE… How can service-based businesses like roofing companies stand out in a competitive market and connect meaningfully with customers? In today's episode of Matters of Creative, Katie Bylak (KB) interviews Leon Sariah, Digital Marketing Manager at Aspen Contracting, about transforming the roofing industry through cutting-edge digital strategies. Leon shares his 19-year journey from in...

IN THIS EPISODE…   Dr. Corrie Wilder's path to creative leadership hasn't followed a straight line—and that's exactly what makes her story so compelling. From her early career as a dietitian to working in graphic design and launching a boutique marketing agency, Corrie's curiosity and intentionality have shaped a dynamic journey across industries. Now, as Executive Director of Marketing Communicat...

IN THIS EPISODE… Entrepreneurs can build impactful brands by blending passion with purpose. However, maintaining authenticity while scaling a business can be challenging. How can small business owners craft compelling stories that resonate with their audiences and foster long-term connections? In today's episode of Matters of Creative , Bobbie Bailey and Ayanna Pasha interview Quincy Henry, Co-fou...

IN THIS EPISODE… Market research professionals often face the challenge of integrating data-driven insights with strategic marketing decisions. How can businesses leverage research to enhance communication, brand positioning, and market influence? In today's episode of Matters of Creative , Bobbie Bailey hosts Svetlana Gershman, the Vice President of Market Research at Method Communications, to ex...

IN THIS EPISODE… Women entrepreneurs can struggle to embrace their personal narratives in branding, which limits their visibility and financial potential. How can they develop their brands with confidence and authenticity to build a lasting impact? In this episode of Matters of Creative , Natalie Sinisgalli-Kettavong, Founder and Strategic Brand Specialist at Embolden Your Brand, joins Jenny Riden...

IN THIS EPISODE… Arts organizations can promote community engagement and impact. Yet the rapid adoption of technology and limited funding options can hinder opportunities for meaningful interactions. How can nonprofit arts associations foster cultural diversity and amplify their reach throughout communities? In today's episode of Matters of Creative, Bobbie Bailey and Rachel Brown of M Agency inte...

IN THIS EPISODE… With the fate of TikTok's 2025 ban in the hands of the US Supreme Court and digital-first generations defining consumerism, the marketing landscape constantly changes. How can brands adapt their strategies in 2025 to meet these evolving demands? In this special episode of Matters of Creative, Bobbie Bailey, Jenny Ridenour, and Matt Hirsch of M Agency discuss their marketing predic...

IN THIS EPISODE… In this episode of Matters of Creative, JR. Nobles, Executive Director of Friends of the Children - Tacoma, joins Bobbie Bailey and Ayanna Pasha to share how the organization is reshaping youth mentorship. JR. talks about the importance of having paid, professional mentors who stay with children for over 12 years, the role of family, and the power of an abundance mindset in nonpro...

IN THIS EPISODE… Building and acquiring businesses and assets in the digital age often requires adaptability, innovation, and a willingness to fail fast. How can you balance risk-taking with building scalable, sustainable businesses in a competitive market? Tune in to the latest episode of Matters of Creative as Matt Hirsch hosts Nick Eubanks, the Vice President of Owned Media at Semrush, about ho...

IN THIS EPISODE… Legacy brands that have operated for centuries have developed a reputation for consistency and reliability among consumers. However, as consumer behavior evolves with technology, these brands must adapt to remain relevant. How can established brands maintain their legacies while embracing innovation? Tune in to the latest episode of Matters of Creative as Jenny Ridenour chats with...

IN THIS EPISODE… High-achieving entrepreneurs and leaders often struggle to develop a healthy work-life balance and become so immersed in elevating their performance that they feel burned out or unfulfilled. How can you balance your personal and professional endeavors to achieve your career goals? In today's episode of Matters of Creative, Bobbie Bailey hosts Tutti Taygerly to talk about how high-...

IN THIS EPISODE… Even the most experienced marketers have made mistakes that have jeopardized campaigns — or even their careers. What lessons can you learn from marketing, PR, and other creative professionals who have navigated threats, miscommunication, or reputational breaches? In this Matters of Creative exclusive Halloween episode, Bobbie Bailey, Jenny Ridenour, and Matt Hirsch hear the most s...

IN THIS EPISODE… In an era where AI and social media dominate communications, brand storytelling has become artificial and indistinguishable in the market. How can you harness the basics of public relations to craft brand stories that resonate with your audience? In this Matters of Creative episode, Bobbie Bailey and Jenny Ridenour sit down with Brandon Lee, the Founder and President of Sequence S...

IN THIS EPISODE… What does it take to stand out from other agencies in your industry? Being recognized requires more than creating flashy projects or having the most high-profile clients; it entails making an impact beyond your company's scope. How has one value-driven agency made its mark on the industry for 15 years? In today's Matters of Creative episode, Jenny Ridenour sits down with Bobbie Ba...

IN THIS EPISODE… With sustainable practices becoming regulated in various industries, companies are developing innovative ways to align their values with sustainability. Yet these initiatives are often costly, as businesses notice their competitors outperform them with traditional, lower-cost practices. How can you integrate sustainability into your business despite the obstacles? In this episode...

IN THIS EPISODE… From working in silos and not communicating effectively to lacking time and resources, individuals in teams are often disconnected from each other. This can lead people to feel unfulfilled in their work, diminishing team performance. How can you unlock your team's hidden potential? In this episode of Matters of Creative, Bobbie Bailey and Jenny Ridenour host Leah Knight, the Owner...

IN THIS EPISODE… The social media and marketing landscape is evolving rapidly, yet many brands still use generic marketing tactics like identifying their target customer using psychographic information. Staying ahead of the curve requires creativity, cultural competence, and an eye for trend-setting strategies. How can you build your brand and connect with your audience in innovative ways? In the...

IN THIS EPISODE… User experience design is no longer exclusive to visual interactions. Apps and productivity tools have evolved to include voice and text features, accelerating innovation in a fast-paced digital environment. With the landscape saturated with shiny objects and trendy features, how can you balance innovation with user-friendly fundamentals? Join Matt Hirsch in the latest episode of...

IN THIS EPISODE… If your marketing campaigns aren't sustainable long-term, you may be launching one-off promotions or limited-time-offer campaigns that don't perform well over time. While these projects are effective during special events, like Black Friday or Cyber Monday campaigns, they don't generate a steady flow of leads. How can you create and execute sustainable marketing systems for your b...

IN THIS EPISODE… AI is taking every industry by storm as businesses develop revolutionary ways to innovate and streamline the customer experience. Online-focused industries can leverage AI innovations to increase customer engagement. What strategies are these industries using to ensure virtual customer satisfaction? In this episode of Matters of Creative, Matt Hirsch and Bobbie Bailey sit down wit...