Matters of Creative

IN THIS EPISODE… In recent decades, the advent of DTC and other instant online services have shifted consumer expectations, forcing brands to pivot to reimagine the user experience. Design thinking has emerged as a cornerstone for innovation and out-of-the-box value-creation methods. How can brands leverage this creative technique to enhance the customer experience? In today's episode of Matters o...

IN THIS EPISODE… From the boom in AI-generated content to Google's rapidly changing search algorithms, the SEO and SEM space is overburdened with fleeting trends that threaten to throw brands off track. How can you cut through the noise to establish a brand presence that truly resonates with your audience? In the latest episode of Matters of Creative, join Matt Hirsch as he interviews Blake Denman...

IN THIS EPISODE… Social media content has evolved significantly from mere entertainment because users want authentic lifestyle content. Posting a few times a year on various social media platforms isn't cutting it anymore, yet brands feel overwhelmed when creating a consistent content schedule. How can you generate compelling content that authentically reflects your brand and resonates with consum...

IN THIS EPISODE… From consumer interactions to marketing ploys, the digital landscape is undergoing a metamorphosis. How does one navigate such a changing tide, especially when AI plays a pivotal role? What can businesses expect to encounter as this technology evolves? Could AI really change the face of modern advertising and purchasing? Join Bobbie Bailey in this episode of Matters of Creative as...

IN THIS EPISODE… Creativity is not just a buzzword; it's a strategic asset in the dynamic marketing space. But how can you strike a balance between a client's expectations and delivering groundbreaking, innovative work? Can a well-designed onboarding and project management framework bridge the gap between creative aspirations and business objectives? Join Jenny Ridenour in this episode of Matters...

IN THIS EPISODE… How can you blend technology and creativity to develop cutting-edge digital marketing strategies? As the digital landscape evolves at breakneck speed, staying ahead requires cultivating an innovative mindset. What is the secret to ensuring every strategy makes a meaningful impact? In today's Matters of Creative episode, Matt Hirsch, the Director of Digital Marketing at M Agency, j...

IN THIS EPISODE… Culture is more than just a buzzword; it's a competitive value proposition that can catalyze innovation and creativity and transform employees' lives. How can you create a culture that rewards employees for their work while championing your values? Join Bobbie Bailey in the latest Matters of Creative episode as she hosts La'Kita Williams, the Founder of CoCreate Work, to talk abou...

IN THIS EPISODE... Digital design and marketing fluctuate constantly, so brands and agencies must refine their messaging and creative strategies to stay abreast of industry changes. Welcome to this episode of  Matters of Creative , where Chad Franzen of Rise25 interviews Jenny Ridenour, the Creative Director at M Agency, about adapting to the changing landscape of design and marketing. Jenny refle...

IN THIS EPISODE... Women in leadership positions have traditionally faced pushback and discrimination, regardless of their industry. In a male-dominated industry like construction, the barriers to entry and acceptance are even greater.  Join Jenny Ridenour in this episode of  Matters of Creative  as she welcomes Tammy Birklid, the Owner and President of Merit Construction, who shares her inspiring...

Bobbie Bailey is the Founder and CEO of M Agency, a brand identity and advertising design agency specializing in interactive, digital, and print media. For the past 15 years, M Agency has helped hundreds of businesses, including Alaska Airlines and Celebrity Cake Studio, catalyze success through meaningful and results-driven marketing. Bobbie has grown M Agency into an award-winning agency by cult...

IN THIS EPISODE... What distinguishes the marketing industry's leading agencies? These companies must develop a personal brand story, much like a company positioning itself in front of its target audience. Innovative strategies that align with an agency's purpose and influence its clients can be the determining factor between success and failure. As the visionary trio behind M Agency, Bobbie Baile...