Master Your Marketing

Build a Runway, Validate Fast, and Debrief with Data The episode addresses the emotional gut punch of launching a program to "crickets" and explains that a launch is a runway, not a single "buy now" post, because buyers need time and trust.  It outlines three stages: build awareness with aligned content, list growth, collaborations, and lead magnets that match the end offer; nurture through emails...

I share a personal episode about realising I wasn't truly switching off despite scheduled rest, feeling overwhelmed by solo parenting, mental load, and constantly thinking about content, launches, and client work. After a holiday on the Gold Coast, I felt noticeably lighter by locking social media behind AppLock, avoiding scrolling, posting minimally, and stepping away from AI tools, while still c...

How Small Businesses Can Use PR to Show Up in ChatGPT and AI Shopping Search Ash interviews a small business PR coach Gloria Chao about how AI tools like ChatGPT and Perplexity are changing discovery and purchasing, with AI search taking traffic from traditional platforms and enabling in-app checkout via integrations with Shopify, Etsy, PayPal, Amazon, and Walmart. Gloria argues that AI recommends...

Testing Manus: Meta's AI Tool for Ad Reports, Strategy, and Content Creation The speaker explains Manus, an AI tool acquired by Meta that appears inside Meta ad accounts and is designed to execute tasks, not just answer questions. After testing it for weeks, they describe frustrations with its credit-based pricing (free 500 credits; $20/month with 4,000 monthly credits, easily depleted; $40/month...

In this episode, host  Ashley Boston breaks down OpenAI's recent announcement that ChatGPT is beginning to test ads in the US - and why this could be a major shift for advertisers and business owners. Ashley explores how ChatGPT's move into advertising mirrors the early evolution of platforms like Google, Facebook, and TikTok , and why this moment could represent a powerful first-mover opportunity...

In the first episode of 2026, our host kicks off the year by reflecting on a recent break, during which time they dealt with family health issues and took a much-needed pause from work. They share updates on Abi's health and the challenges and improvements in their daily routine.   As they transition back to work, the host discusses their intentions for the year, emphasising self-care and prioriti...

In today's episode, I'm joined by Jade, founder of Wild Body – a low-tox, size-inclusive activewear brand born from one of the most terrifying seasons of her life. At just 33, a non-drinker, non-smoker and mum of four who was at CrossFit 5–6 times a week, Jade was unexpectedly diagnosed with kidney cancer after a "routine" blood test ahead of trying for baby number five. What followed was major su...

In this episode, Ashley interviews Jada, a business mentor and live launch specialist focused on helping service-based women grow their online offers.   Jada shares her extensive experience in live launching, emphasizing the importance of creating easeful and profitable launch strategies. The discussion covers the significance of repeating and refining launch strategies, understanding and tracking...

Sometimes the best thing you can do for your business… is slow down. In this episode, I open up about the season of pressing pause — after a launch that didn't go to plan — and what it taught me about simplicity, alignment, and reimagining what success really looks like. From navigating motherhood and loss to rethinking my offers and reigniting ideas I'd tucked away for years, this chat is an hone...

META just rolled out its Andromeda update, and it's a game-changer for how ads are run, optimised, and scaled. In this episode of Master Your Marketing , I break down what the update actually means (in plain English), why Advantage+ campaigns are being pushed front and centre, and how you can navigate these shifts without losing your sanity (or your ROI). We'll dive into: ✨ What META's Andromeda...

If you've ever hit a new goal (or even thought about setting one) and suddenly started doubting whether you're "good enough" or "qualified enough", you're not alone. In this episode, I'm joined by mindset coach and #1 best-selling author Christine Corcoran to chat all things impostor syndrome and how to stop it from running the show. Christine's helped hundreds of women in business rewire the way...

Big changes are coming to Meta Ads, and if you're running Facebook or Instagram campaigns, you need to know what's happening!   In this episode of Master Your Marketing , we break down four major updates that could impact how you run ads on Meta's platforms: No more choosing between Manual and Advantage+ campaigns – Meta is defaulting all campaigns to Advantage+, but does that mean you lose contro...

Big changes are coming to Meta Ads, and if you're running campaigns on Facebook and Instagram, you need to pay attention. In this episode of Master Your Marketing , we break down the shift towards AI-driven automation with Advantage Audiences and Advantage+ Shopping . Meta is phasing out manual targeting in favor of smarter, more dynamic audience expansion, leaving advertisers with less control bu...

Life, Business & Becoming a Mum – My Journey Over the Past 15 Months Welcome back to the podcast! After a bit of a break, I'm so excited to jump back into recording and connecting with you all. In this episode, I'm getting personal and sharing a big update: what life has looked like since I became a mum, how I navigated the challenges of solo parenting during a deployment, and the highs and lows o...

In this podcast interview, Ashley and Jessie discuss Jessie's inspiring journey. Jessie the owner of EverCircle advocates for sustainability and community-driven change, weaving these core values into every project she undertakes. With over 20 years experience in sales and a deep commitment to the circular economy, Jessie has made a significant impact through her work with businesses and not-for-p...

Are you tired of paying influences for content, and then it completely flops, they don't deliver on what they committed to or forget to share on your launch date? I am joined by owner/Director of  MADE Creative Co ,  Maddie  is a fiercely passionate thought-leader that is aiming to disrupt the digital marketing industry one UGC video at a time. The creative marketing agency founder noticed a gap i...

Inside this episode, I interview Alice, the owner and founder of Personail. Personail is an online nail wrap company based in Sydney, Australia. Persoanil was started by Alice, a lover of cool designs, great nails and all things nail art.  Alice became tired of waiting for the polish to dry and set out to look for a faster, better, more efficient way to get great nails.  Each and every single one...

Welcome to the latest podcast episode where I dive into the exciting world of being a Facebook ad & Digital Marketing strategist. I share with you the key role of a digital marketer and if you've ever wondered exactly what it is I do, this episode is for you.  I uncover what goes on prior to launching Facebook ad campaigns, and how its more then just taking an offer and targeting an audience. I sh...

Meaghan Jean Smith is a Money Mindset & Life Coach for women and creator & host of the Money Mindful podcast. She helps you change your relationship with money and yourself, so you can create your unique money & life goals and live a glorious, magnificent, delicious, awesome life.  And... Love being you. She is the creator & host of the Money Mindful podcast, with over 100,000 downloads! The podca...

In this episode of Master Your Marketing, I share with you my insights to live launching and how I feel like after 4 years I've finally found what aligns with me and my energy.  Some people love live launching but for me I find that by the end of it I'm completley exhausted and feel like I need a holiday. This time around I did things a little different and ensured I listened to my body when I nee...

Are you planning on running an End of Financial Year sale?  I've been seeing Facebook™ and Instagram™ ads popping up in my feed and what I am seeing are a lot of mistakes been made, I wanted to share with you some key strategies to implement into your marketing to maximise your sales and return on paid ads.  Key episode takeaways: Set a date for your sale & promote it on social media Build your em...

Meta has announced new changes to Website Conversion Events. What does this mean? You won't need to prioritise 8 Conversion events There is no need to turn on value sets to optimise for value The Aggregated Event Measurment tab will be removed, and I've already seen this within some ad accounts. You won't be required to verify your domain Previously, you had to verify your domain to prioritise for...

Welcome to Master Your Marketing Podcast. I am so excited to be relaunching the Podcast with a brand-new name. I'm excited to be sharing more about online marketing strategies with you rather than just focusing on paid Facebook™ ads. I've been lucky to of worked with a range of different businesses, and I'm excited to share that knowledge with you. Enjoy these conversations about different marketi...

When I first started as an Ad Manager I really felt like I was trying to figure it out all on my own. It felt challenging and lonely at times. Today there is a lot more support and communties that you can be apart of to help you along in your journey.  I share in this episode my 3 things I wish I had implemented sooner when I started out, but we all learn along the way. I hope that one of these yo...

Welcome to the first episode for 2023. We have just got back from 12 days spent in New Zealand travelling and enjoying switching off. I feel refreshed and excited to be back! I share with you how I like to start my year and why I'm committing to starting it this way in the future. I share how I set my goals and my intentions for the year ahead as well as why I choose a word to focus on for the 12...