Master Your Marketing

Tash first fell into digital marketing by way of being told that her journalism degree was a complete waste of time. So, she decided that marketing would her 'back up option'. After scoring her first role as a digital assistant straight out of uni, a spark was ignited and she instantly fell in love with all things related to online marketing.  She's now found her place in the industry where she ca...

This is founder Amy, 27 years young. Having relocated to Geelong from Wagga Wagga, NSW mid-2019 she has been working in the creative industry full time since. With both Amy Lee Carlon Photography and Harvest Creative Hub we are now able to offer a range of services with photography being our first true love, Amy believes every image has a story and is worth sharing! Amy has a passion for capturing...

In this special holiday episode, I share with you ideas on to start creating your offers if you are participating in Black Friday, Cyber Monday or any promotions you plan on doing this year.  I walk through the different types of offers you can do for your business and you do not have to have a sale! I share with you how to maximise your brand exposure and build your email list prior to the sales....

Mariah MacInnes, the Founder of Content Queen is a passionate traveller, digital nomad, serial rambler and big dreamer with a purpose to inform and educate. Mariah has been in the marketing industry for over 5 years and has a background in Journalism and Public Relations.  A go-getter with huge energy and passion for writing, Mariah has recently found more of a balanced lifestyle after being diagn...

Anna is the owner of Flourish Digital and a passionate e-commerce marketer and coach. Previously owned an e-commerce store for 5 years before transitioning to digital marketing. Now in her 3rd year of business, Anna has helped dozens of brands grow and scale their business. Anna shares her journey after selling her e-commerce business in 2019 and being approached by e-commerce businesses to help t...

Laetitia Andrac is an energetics & strategy business mentor (aka a 'business doula' as she carved this name for her work). She is the founder and CEO of Essential Shift Consulting Pty Ltd. She helps women leaders & entrepreneurs in creating a soul aligned business, career & life without burning out. She believes that what you think (in your head/mind), what you feel and are passionate about (in yo...

I'm excited to share with you the brand new project I've been working on behind the scenes.  If you are a Virtual Assistant, Social Media Manager or Digital Marketer ready to up-level your marketing skills and learn one of the most in-demand paid advertising platforms then this is for you! Launching on the 10th October Impact Ad Academy, to celebrate I'll be kicking off with a 3-Day Free challenge...

Rich Watson is a strong force in Augmented Reality Marketing. He has spoken all over the world about the future of eCommerce and how it will be brought into Web 3.0. Rich has over 8 years of Facebook ad media buying experience, and he is an avid believer in the potential of Non-Fungible Tokens and the metaverse. When he's not working or speaking, Rich enjoys spending time with his wife in the coas...

Joining me on this episode is Lauren from The Loft 325. Lauren is a thought leader in creating profitable strategies for e-commerce brands and a design professional with over 15 years of experience within the digital space.  She was a speaker at the AdWorld Conference in 2020, 2021 and 2022.  In this episode Lauren shares with us: How to identify your hook in the first 3 seconds Tips on gathering...

Have you ever wanted to change direction in your business but it's felt hard to make that final decision?  I'm sharing with you the change in direction I am taking in my business, it feels scary and unknown but I've had that little voice in the back of my head for a few years and so now it feels like the right time to take the leap.  I'll be sharing with you why I'm removing Facebook™ Ad Managemen...

In this episode, I share with you insights into working with a new client in a 1:1 Consulting role.  Prior to working together, they were averaging a 0.57 return on ad spend, their cost per purchase was double if not triple in some cases, and there was no real strategy involved.  I want to share with you the very simple changes we made and the steps I took to help them not only generate sales but...

Priya is an ex-lawyer, a 4x founder and multiple 6 figure entrepreneur. She has built multiple 6 figure ecommerce businesses and has never relied on dancing or making a fool of herself. If you want to learn what the big brands are doing from someone who's skyrocketed her sales with short-form video content, then you are going to love this Podcast episode & a live workshop she is running on the 7th...

A Business Strategist and Coach for 6-figure agency owners who want flexibility and freedom to live their life doing what they love. My goal is to help you scale a business that fuels your life. As a business coach, I'm the sounding board and reality check, the trusted partner to keep you focused.  Seeing the future vision and reverse-engineering the execution are my superpowers. Ready to simplify...

Have you got your Mother's Day offers created? Mother's Day is in 5 weeks; if you haven't already started to plan your offers now, it is the time to start! I've put together 6 marketing strategies you can use: 🔥Offer free shipping 🚚 for a limited time OR a FREE product when they purchase from your Mother's Day collections (Use Call-Outs on your Facebook ads) 🔥 Mother's Day giveaway, to build br...

Have you ever thought about if you should start a Pinterest account for your business? In this weeks Podcast episode I have Simone Pavils who helps women in business get found accidentally online through the power of Pinterest and website optimisation )that's where we do things to help the search engine gods find you)! In the episode we dive into "the power of Pinterest in driving organic traffic...

I want to first of all wish you a Happy International Women's Day for Tuesday. I was very lucky to of spent it surrounded by strong, supportive, and beautiful business women. Tracy from Mums With Hustle put on such a lovely event for us all to connect and celebrate being a woman in business. I also wanted to let you know that I have teamed up with the gorgeous Jen Bowers from Pink Pom Pom who has...

This weeks episode is a continue on from the previous episode where I shared with you the changes of Detailed Interests and Facebook removing ones that they see as sensitive. I've been testing out some new ad campaigns, and new audiences as some clients accounts have been effected by these changes. In our top of funnel strategy (that's reaching out to new audiences) I have been focusing on creatin...

Facebook is updating the Detailed Targeting starting Jan 19, 2022 and they are removing some detailed targeting options because they are either not widely used, they may be redundant with others or too granular, or because they relate to topics people may perceive as sensitive. Please make sure you go in and check you ad sets to make sure you haven't been impacted by these changes. You will need t...

Facebook Ad strategies for 2022. In this episode I share with you tips on building your email list, what to consider before creating your Facebook™ ads and how you should be using the Shopify analytics to review your purchase history each month. As always it comes down to the product and the audiences you are advertising to. I encourage you to make 2022 the year that you really focus on using Face...

Google ads might not be known as 'sexy' but they can be highly effective in the growth of your e-commerce store. In this episode Jess shares her tips to getting started with a Google Ad account, and how you can get started with creating your Google Ad & also a tip on how to access a BONUS $150 voucher from Google to start testing with. We chat about how you can also retarget your audience and how...

Lucy Quiroz is a Marketing Professional that help mums in business to launch and grow their businesses from home. She is passionate about motivate and inspire mums to take action to make their dreams come true. She is a strong believe that in today's words it's possible to launch and grow a business while looking after the kids. Website: https://www.lucyquiroz.com/lucyquirozresources Instagram: ht...

In this episode I take some questions that have been submitted through and answering them on this podcast episode. I answer the questions which one is better Instagram ads or Facebook ads? How often should I run ads? and how do I know what a successful ad? If you have any other questions you would like me to answer, send me an Instagram message or email. HOOKED ON ADS UNLEASHED? CONNECT WITH ME HE...

There are many ways to build and establish brand awareness for your products & business. However, starting with one product, preferably your best-selling product, is a great way to get started. From there, you can test different creatives, ad copy, and different types of cold audiences. Make sure to test and see which campaigns are performing the best and then you can start to scale from there. I...

Black Friday and Cyber Monday have become very popular in Australia and in 2019 Australia Post reported a whopping increase of 34.4% in online sales compared to the previous year. Be mindful that you don't have to participate in these sales if it doesn't align with your business values, and if you are going to take part maybe consider starting a couple of days earlier to try and beat the rush. I a...

Creating organic social media can feel overwhelming and time consuming so today I'm joined by Chelsea from Blossom Media to share her tips and strategies to creating organic content that will help you to build an engaged online community. We chat about content strategy, personal brand building and scaling strategies to increase your sales ad build loyal customers. HOOKED ON ADS UNLEASHED? CONNECT...