John & Jessica Martinka
Martinka Consulting's Getting the Deal Done Podcast
Informative insights and conversations with owners, CEOs, M&A dealmakers, and other professionals on lessons learned, tips, current business conditions, and more.
Author
John & Jessica Martinka
Category
Podcast website
Latest episode
Jul 6, 2026
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Episodes
Business Buyer Roadblocks - Part One 21.07.2021 8:00
There's an old saying, "You can't buy a business until you find one" and in this episode I cover the top three roadblocks to Getting the Deal Done related to search. It's a busy world for business buying and selling and a buyer has to set themselves apart from the crowd. In 8 jammed packed minutes learn why it's so important to search 100% of the market, how to set yo...
Our 20 Business Buying Rules 21.06.2021 11:08
We all love lists and here's a great one. Our top business buying rules that every business buyer (and seller) should pay attention to. Spoiler alert, the top three are: It's a relationship business, more than anything. Cash is King, as is cash flow. It's work. It's a sales effort just like finding customers. Watch and learn what savvy buyers know. John Martinka Jessica Martink...
Master Story Teller Mario Juarez Shares Why Stories Sell 14.06.2021 19:42
Mario Juarez works with individuals and companies to improve their storytelling. As he says, he feels like the luckiest guy in the world because of what he does, which is truly his passion. Stories elicit emotion and Mario tells us a bit about why this is not known in the corporate world, especially with data driven companies (and any sales pro will tell you people buy baed on emotion and then jus...
The Top 10 Reasons to Grow by Acquistion 11.06.2021 7:44
From my book, Company Growth by Acquisition Makes Dollars and Sense, I cover the top 10 reasons to consider this growth strategy (there are 19 reasons in the book). Many give examples of clients who were motivated by that particular reason. John Martinka Jessica Martinka Contact us via either website or give us a call and be sure to check out our videos https://nokomisadvisory.com/ https://www.mar...
Leadership Expert Doug Hall on How He Improves Owners 10.06.2021 20:32
Doug Hall with Resources for CEOs is an expert on getting business owner's operating plan out of their head and into a form useful for their team. Doug has come to realize owners' typical frustrations are: Lack of freedom (time) Lack of profits Boredom, i.e. losing interest Lack of an inspiring purpose Drawing on proven techniques, he's created strategic and specific action items to...
Banking and Buy-Sell Loans - What the Golden Rule Really Means 28.05.2021 9:35
The Golden Rule - whoever has the gold (money) makes the rules. In most SMB buy-sell deals the bank has most of the money and, therefore, they make the rules. And like everything else in life, the rules aren't static. I go over: The main differences between conventional and SBA loans. What you can and can't do with an SBA loan. Why debt coverage is so very, very important The 5 C's...
Goodwill vs. Blue Sky vs. Air Ball - What Does it All Mean? 26.05.2021 6:38
Goodwill is legitimate accounting term. Blue Sky and Air Ball are not. To some people they mean the same thing, which is completely wrong. Learn the differences and what it means to a SMB buy-sell deal. Most importantly, business buyers and banks should want a LOT of goodwill because it means the business' value is based on profits (not assets). John Martinka Jessica Martinka Contact us via...
Seven Questions & Tactics to Exit with Style, Grace, and More Money 04.05.2021 7:39
Over and over I talk with owners who haven't done the little things to be able to sell for maximum value. Plus, they haven't prepared themselves by thinking through the personal side of selling a business. Listen and find out the first three questions an owner should ask themselves and the four most important things they can do to exit with style, grace, and more money. And for business...
Everything You Wanted to Know About Washington's New LTC Act with Carol Guilbault 01.05.2021 31:10
Washington State just passed a bill into law mandating payroll deductions for a mandatory long term care insurance policy. All ages from teens to people in their 80's, very few ways to opt out, and very skimpy benefits. One opt-out is to have your own LTC coverage but the rules keep changing. Plus, some rules aren't defined yet and won't be until it's too late for those thinkin...
Adam Broetje the founder of Odd Dog Media discusses digital marketing and social media strategies 21.04.2021 16:25
Odd Dog Media, www.odd.dog, is one of Seattle's leading digital marketing agencies. Adam shares thoughts on: Uses of social media for businesses Paid search Organic search Mistakes to avoid Why reviews are so important for small businesses The Odd Dog app, free to clients to generate instant reviews from happy customers Exactly what Odd Dog does to benefit their clients I learned a lot of th...
Top 10 Mistakes Business Buyers Make 19.04.2021 9:52
Straight from my book, Buying a Business That Makes You Rich, here are my top 10 mistakes buyers make. Listen to find out what they are and they cover: Search Due diligence Transition Valuation Looking for perfection John Martinka Jessica Martinka Contact us via either website or give us a call and be sure to check out our videos https://nokomisadvisory.com/ https://www.martinkaconsulting.com/...
Communications Expert Cynthia Kaiser on Attachment Styles and how they Build Your Business 13.04.2021 24:24
Cynthia Kaiser has a 20 year background in helping people improve their communication and attachment style. This means better relationships, in business and personally. She is the author of Understanding Attachment Styles and her work helps increase a company's messaging and, more importantly, increase sales. Learn the following: How to better resolve conflict. Finding the right words for th...
Jessica and Charlie Magee with FranNet discuss franchise opportunities 12.04.2021 23:11
Who's right for a franchise? Why get one? What should a franchisee expect from their franchisor? Charlie gives us insights into the franchise world, which has been more popular than ever since Covid hit. Charlie talks about the things he looks at to determine a good fit for a potential franchisee, red flags in a franchise model, and a success story of a past client. John Martinka Jessica Ma...
Don't get Trapped by the Alphabet Soup of Cash Flow Terminology 08.04.2021 8:41
Profit, Net Operating Income, EBIT, EBITDA, SDE, Adjusted or Recast Earnings, and Free Cash Flow (which is the most important) - what do they all mean? I dissect all of these terms and what they mean to business buyers, sellers, lenders, and valuation people. A few things covered: Using EBITDA to calculate return on investment on an asset heavy business is foolhardy. Owner compensation is not dis...
Joe Fugere, founder of Tutta Bella on business, community, and being nimble in business 31.03.2021 24:59
Joe is a true entrepreneur. Hear about how he came to start Tutta Bella, his passion for food, quality, and people, how he supports the community, and actually gets government officials to listen to him (sometimes). As we know, the restaurant industry was devastated by Covid. Tutta Bella was fortunate to be able to pivot to being a food provider and having a strategic partner (QFC) to allow that p...
John presents a case study on roadblocks to exiting (with style, grace and more money) 25.03.2021 5:38
This real life example is a great story about an owner who experienced one or more factors for each of the the top three roadblock categories to selling for maximum value. There was a huge dependency. No financial planning. Bad relationship (with the buyer). Hear the details. John Martinka Jessica Martinka Contact us via either website or give us a call and be sure to check out our videos https://...
Solve all your HR issues! Listen to Terry Polyak with Inspirity shares how they do it. 23.03.2021 19:17
John Martinka Jessica Martinka Contact us via either website or give us a call and be sure to check out our videos https://nokomisadvisory.com/ https://www.martinkaconsulting.com/ https://www.gddpodcast.buzzsprout.com https://www.youtube.com/c/JohnAMartinka/videos 425-515-4903
David Henderson of Cyberstreams discusses online security and much more 19.03.2021 26:10
Hackers - Scammers - Phishing - the Dark Web - Ransomware - Yikes! Listen to cybersecurity expert David Henderson as he talks about the above, protecting your company and yourself, and technology mishaps his firm has helped prevent and fix. Not sure this is for you? Think about recent hacks of Microsoft Exchange, Solarwinds, and LastPass. A client recently got hit with a ransomware attack. Not onl...
Alex Perdomo of Sunrise Plumbing discusses his business acquisition and operation 13.03.2021 18:16
John Martinka Jessica Martinka Contact us via either website or give us a call and be sure to check out our videos https://nokomisadvisory.com/ https://www.martinkaconsulting.com/ https://www.gddpodcast.buzzsprout.com https://www.youtube.com/c/JohnAMartinka/videos 425-515-4903
If They Can Sell Pet Rocks Why Can't You Sell Your Business (For What You Want?) Chapter One 12.03.2021 20:40
John provides a synopsis of Chapter one of the book, If They Can Sell Pet Rocks Why Can't You Sell Your Business (For What You Want?) . Filled with real life stories of success and not-so-successful exiting situations and: Why this book is important. If your business has become a prison... Number one difference between selling a house and a business. Be ready when the phone rings. Three quest...
John is joined by Private Transaction Advisor David Barnett 09.03.2021 31:55
David is the author of eight books on business buying and selling plus a YouTube channel with hundreds of episodes. He specializes in Main Street businesses, which he defines as those with EBITDA of under $500,000 and in this episode he discusses the positives and negatives of buying and selling companies in this size range. These are really businesses in need of an owner-operator. David also cove...
Marty Vondrell joins Jessica to discuss EOS and how he helps his clients 05.03.2021 15:51
Marty has been entrepreneurial as long as he can remember. After realizing his VP job was not as fun as developing leadership teams, he “cashed out” from big corporate and got back to his entrepreneurial roots. He founded a business, grew it to over 100 people, and got an offer to sell it, which he accepted. He then got back to his passions – Developing entrepreneurial leadership teams and making...
Is Goodwill Really All That Good? 04.03.2021 11:43
An owner asked John about what really is goodwill and he discusses goodwill and what it means in buy-sell deals. Learn about: What is goodwill Different types of goodwill Personal versus company goodwill How its components affect valuation Goodwill in a buy-sell deal's asset allocation Goodwill and the C-corp trap This is a practical explanation along with some examples to give novices and ex...
Randob Labs president Jim Creagan discusses opportunities and challenges in 2021 02.03.2021 22:16
Jim is the 2nd generation owner of Randob Labs in the Hudson Valley area in New York. Randob manufactures and distributes a variety of over-the-counter pharmacutical products including: Sting Kill Balmex Dormin Jim discusses growth in an industry where it's very expensive to create and market a new product (hint, growth by acquisition has worked for him). This is just one of the changes he br...
Melissa Acton-Buzard and Jessica discuss Chameleon Technologies approach to business 26.02.2021 23:56
Chameleon Technologies is a 20-year-old company servicing both traditional and technology businesses and they have three divisions. They work with small, mid-sized, and large companies. Their divisions are: Chameleon Staffing is a seasoned executive search and IT recruiting agency. Chameleon BI is focused on delivering solutions in the data services space. Reporting as a Service (RaaS) is their...
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