Martial Arts Media™ Business Podcast

Martial Arts marketing doesn't need to be complicated. All you need is to 'sell' the next step... IN THIS EPISODE, YOU WILL LEARN: The ultimate content leverage experiment Where the original 9 word email came from The 10 words that can transform your martial arts marketing How conversions actually work *Need help growing your martial arts school?  Learn More Here . TRANSCRIPTION Hey, this is...

Martial Arts school owners rate Henry as the 'Go To' kids instructor. These 3 Must-Haves will make you follow suit. IN THIS EPISODE, YOU WILL LEARN: How Henry Calantog got to work with Kyoshi Fred DePalma & MA1st The essence of ‘Patience is a virtue’ when teaching kids classes Helpful strategies on how to keep kids entertained and motivated during martial arts classes The three general ways on...

When Amy's dad Kyoshi Andrew Roberts sadly passed she was left with 2 options: Quit or continue the family legacy. She's doing the latter. IN THIS EPISODE, YOU WILL LEARN: What made Amy Gardam continue the legacy of her dad, Kyoshi Andrew Roberts The dad and daughter bond that was cemented by martial arts How Edge Martial Arts got back on track after losing 80 students Spotting young talented inst...

Every martial arts prospect that sees your marketing is in 1 of 5 stages. Do you know what to say in each one? IN THIS EPISODE, YOU WILL LEARN: The 5 different stages of a martial arts student prospect When and when not to use a paid trial offer How to influence buying decisions at different stages in the signup cycle The landing page system that is currently responsible for more than 612 paid tri...

Martial Arts instructor Adel Refai didn't dodge a bullet, but he is lucky to be alive today. This will shift how you go about your day. IN THIS EPISODE, YOU WILL LEARN: The accident that ended up changing Adel Refai’s course of life The benefit of martial arts beyond the physical movement How technological advancements have helped business in general How his ordeal restored his faith in humanity G...

Fred DePalma (The MAIN Event & DePalma Karate) shares his martial arts journey and the real value of business events. IN THIS EPISODE, YOU WILL LEARN: The benefits of implementing systems in your martial arts business Why social media marketing for business is no longer optional but a necessity How investing in instructor training helps ensure your school's success The unspoken benefit you get...

Martialytics co-founder Brad Cumbers shares a review of the software with email marketing discussions. IN THIS EPISODE, YOU WILL LEARN: What is Martialytics and how it can benefit your martial arts school Why email marketing is a must-have in your marketing strategy How school owners are using Stripe for their student membership fees The simple email subject lines that get huge open rates The frus...

Ross Cameron shares how to run martial arts events and details about their exciting grappling tournament, Lockdown. IN THIS EPISODE, YOU WILL LEARN: How to manage remote employees and martial arts school effectively The importance of having established business systems and processes across your martial arts schools The prerequisites to running a successful martial arts event When and why you need...

Graham Slater talks all things martial arts business and an exciting movie opportunity for school owners. IN THIS EPISODE, YOU WILL LEARN: The importance of getting your assets and martial arts school insured and protected Why working with third-party people is beneficial if you lack expertise in a specific area Graham Slater’s concept of circle of knowledge: why he doesn't think about other marti...

Struggling to string together successful marketing strategies for your martial arts school? You could be missing these 3 keys. *Need help growing your martial arts school?  Learn More Here . TRANSCRIPTION Hi, this is George Fourie from martialartsmedia.com and today, I want to talk about the one biggest problem that martial arts business owners have when marketing their school on the internet...

Get access to a free martial arts business case study and a online workshop to attract the right students. *Need help growing your martial arts school?  Learn More Here . TRANSCRIPTION  Hi, this is George Fourie from martiaartsmedia.com. This week, I have an awesome announcement for you, and it comes with two awesome gifts that are going to help you grow your martial arts business, espec...

Kyoshi Dave Kovar from Kovar Systems reveals how to conquer blocks holding you back from success with your martial arts business. IN THIS EPISODE, YOU WILL LEARN: The one movie that brought the popularity for kids karate classes How your approach differs when your goal is to keep students for a decade or more Setting up your students for success to build confidence Preparing your students and pare...

A continuation of the 31st episode, here’s the second batch of tips from martial arts experts that are equally valuable as the first. IN THIS EPISODE, YOU WILL LEARN: How traveling can help widen your knowledge in running a martial arts club The benefits of hiring top-level instructors to teach at your martial arts school The importance of marketing and matching it to the right prospect at the rig...

We’re down to our 31st episode but this isn’t your typical podcast interview. This is a recap of the first 14 episodes, with tips from martial arts experts. IN THIS EPISODE, YOU WILL LEARN: The first step you need to take to go full time in your martial arts business Change this one thing on your website and your conversions will skyrocket What it takes to manage a thriving martial arts business B...

Matt Wickham shares his journey of running 2 businesses simultaneously while hosting the world's best martial artists in their small town. IN THIS EPISODE, YOU WILL LEARN: The benefits of inviting top martial artists from all over the world to come and train with your students The importance of advancing your martial art skills and upgrading your credentials constantly How traveling to various mar...

Get inspired by a true martial arts success story. Stuart Grant's Westside MMA is a raging success, but that was not always the case… IN THIS EPISODE, YOU WILL LEARN: Stuart Grant's humble beginnings with a handful of students How his wife contributed to his martial arts success story Shifting from a fight career to a thriving business The only 2 online marketing strategies he uses – Google Adword...

Want a successful martial arts business, but don't want to be 'that guy'? Matt Ball talks about changing your mindset and breaking through barriers. IN THIS EPISODE, YOU WILL LEARN: Creating a warm environment where people feel welcome How a student tragedy motivated a change of logo and design The power of a 5-week introductory program Why you need how you view success in order to succeed How man...

Attracting 96 new martial arts paid trial students in 2 weeks is fantastic. But retaining them by providing value is another. Paul Veldman shares how. IN THIS EPISODE, YOU WILL LEARN: What the exact martial arts paid trial offer was The marketing components applied to attract 96 new paid trial signups Having the right incentive to retain your new student The one thing almost no martial arts school...

A profitable martial arts open day can position you for a successful year. Darryl Thornton from Shukokai Karate shares how. IN THIS EPISODE, YOU WILL LEARN: Why you can and should run your open day for one hour The secret to presenting an offer (a common discussion on the Martial Arts Media Business Podcast) Getting your existing martial arts students involved as a unit Can you handle 20, 30, 50 o...

If you're not getting interaction from your martial arts audience, chances are your message isn't relevant right now. Learn more. IN THIS EPISODE, YOU WILL LEARN: The importance of targeting the right audience at the right time Why you should take a unique approach to reaching each audience Running multiple Facebook pages for different age groups? Try this instead And more *Need help growing your...

Martial arts website templates, funnel tools and replicated websites is a quick fix to advertise, but there are pros & cons to be aware of. IN THIS EPISODE YOU WILL LEARN: The pros and cons of using a replicated martial arts website template The importance of placing your website on a host that you own Why you should own your digital assets i.e. website, content, articles, videos, etc. Where y...

Focusing on the right numbers in your martial arts business? There’s one number that could be killing your profits. Master Fari Salievski shares his views. IN THIS EPISODE YOU WILL LEARN: The one statistic that almost all martial arts school owners ignore Having yearly goals vs. weekly goals Would you spend $1,500 per phone call to retain a student? Maybe you already are! Justifying the cost and v...

Keep your martial arts marketing activities simple, clear and specific with these key tips from the tropics. IN THIS EPISODE YOU WILL LEARN: The art of simplicity and clarity within marketing your martial arts school Why you should never rely on assumptions The power of using deadlines within your offers And more *Need help growing your martial arts school? Learn More Here. TRANSCRIPTION You'...

If you're doing paid trials for your martial arts business, this simple tweak will double your signup rate. IN THIS EPISODE YOU WILL LEARN: The system that lead to 86 paid trial signups in 2 weeks How to match your marketing message to festive season celebrations What a paid trial is and how it works The missing factor in most paid trial promotions that robs your success Why Facebook Marketing is...

In just 5 weeks, Kevin Blundell from Kumiai Ryu Martial Arts System grew their new martial arts school to 100 students without focusing on selling. Discover how he did it. IN THIS EPISODE YOU WILL LEARN: The marketing strategies Kevin implemented to grow KRMAS into 26 locations in Australia How to overcome tall poppy syndrome backlash The importance of underselling instead of overselling Removing...