Martial Arts Media™ Business Podcast

Should you rent your martial arts school premises or own it? Fari Salievski believes in the latter and funds his investments. IN THIS EPISODE YOU WILL LEARN: What to do when nature takes it course and destroys your business How the concept of recurring billing started within Australia When you should consider owning your martial arts school premises Why hype is not always the best way to go When i...

Paul Schreiner is not your average martial arts coach. Discover how he articulates the art of jiu-jitsu and shares working with Marcelo Garcia. Paul Schreiner is not your average martial arts coach. Discover how he articulates the art of jiu-jitsu and shares working with Marcelo Garcia. IN THIS EPISODE YOU WILL LEARN: The deeper meaning of martial arts and jiu jitsu in particular Having the discip...

No time to groom martial arts instructors to grow your martial arts school? Con Lazos hire's externally if they're a match. Martial Arts celebrity Richard Norton most definitely makes that list. IN THIS EPISODE YOU WILL LEARN: How martial arts ‘fills the gap' with education The school teachers advantage to martial arts instructing Having access to the knowledge of world-renowned Richard Norton Tru...

Sun, surf and martial arts? Brazilian Jiu Jitsu black belt Justin Sidelle shares the laid back lifestyle running their martial arts business. IN THIS EPISODE YOU WILL LEARN: Justin’s martial arts journey that inspired him to travel the world How a healthy environment motivates martial arts training and how it affects your performance The importance of “word of mouth” and social media in boosting y...

Looking for martial arts marketing ideas? Google Adwords and Facebook ads are the big players. George Fourie shares the core differences. IN THIS EPISODE YOU WILL LEARN: The key difference between Google Adwords and Facebook Ads Why one click doesn't help you generate leads anymore How to focus on multiple touch points to engage your leads All martial arts marketing ideas are worthless without thi...

Hakan Manav, 5th degree Taekwondo black belt and world martial arts champion, shares his life journey of success and their thriving martial arts business. IN THIS EPISODE YOU WILL LEARN: How to deal with the constant pressure of being ‘The Master's Son' The truth about martial arts skills that improve coordination in other sports How business principles discovered in tertiary education lay th...

She travels the globe, dominates tournaments and is the driving force behind Australian Girls in Gi. Here's BJJ Black Belt Jess Fraser's story.

Struggling with marketing your martial arts school? Maybe it's not your fault, but rather the key elements that are missing. IN THIS EPISODE YOU WILL LEARN: Why being a ‘one trick martial artist’ leads to marketing failure The missing elements that no one talks about Why your newest offer is not always the answer Do this one thing prior to your offer to improve your results The 6 critical elements...

George Fourie takes a different twist on this episode with a 2-minute survey request for martial arts school owners that promises a big return. George Fourie takes a different twist on this episode with a 2-minute survey request for martial arts school owners that promises a big return. *Need help growing your martial arts school? Learn More Here. TRANSCRIPTION Hi guys, this is George Fourie...

Many Martial Arts Gym owners use a personal Facebook profile for their marketing. But what are the consequences of doing this? IN THIS EPISODE YOU WILL LEARN: Costly consequences of having a profile for your martial arts business The awkward Facebook friend request What is Edgerank and how it controls who sees your post Why people don't see your Facebook status updates Why you can't scale a Facebo...

Brannon Beliso shares his versatile life of being a musician, Ted Talks and teaching life principles through martial arts merit badges. IN THIS EPISODE YOU WILL LEARN: How to avoid an unsustainable bad business model A different perspective and philosophy to martial arts business Locking people into contracts vs. giving them what they really want Leading a new movement of business The humility hab...

A business to match your lifestyle while teaching the importance of martial arts in physical education? Meet Sean Allen. IN THIS EPISODE, YOU WILL LEARN: How to structure your business to match your lifestyle Life lessons from martial arts that go beyond self-defence Why only having a great curriculum is not good enough When it's ok to ‘sell your martial arts baby' How martial arts help kids think...

Paul Veldman from Kando Martial Arts shares how to improve martial arts school student retention by spotting the 'quitting signs'. IN THIS EPISODE, YOU WILL LEARN: Knowing your demographic without being everything for everyone Market for a season or a reason Growing young confident students through Leadership Programs Who your real competition is The real reason why your students leave The one thi...

Michelle Hext, author of The Art Of Kicking Ass Elegantly, shares her niche martial arts school secrets and mind-bending transformations. IN THIS EPISODE, YOU WILL LEARN: How a niche martial arts school improves your marketing The martial arts stepping stones that led to confidence and success When ‘not knowing what to do' becomes your biggest business asset The emotional motivator of changing liv...

George Fourie speaks to Rod Darling about using the power of Facebook for Martial Arts School Marketing. IN THIS EPISODE, YOU WILL LEARN: What you must have before you start advertising on Facebook A tried and tested ‘irresistible offer’ that you can model for your first campaign 3 steps to follow when creating your irresistible offer The power of strategic targeting that no flyers and papers can...

Is there a benefit having your prices listed on your martial arts website, or how much business is this really costing you? IN THIS EPISODE, YOU WILL LEARN: What happens when prospects see prices on your martial arts website The war you don't want to create with your prospect The key conversion elements to have on your website *Need help growing your martial arts school?  Learn More Here . TR...

How much should your students be paying for their martial arts classes? Or is the 'cost' focus the wrong metric? Here's what to base your gym's value on instead... IN THIS EPISODE YOU WILL LEARN: What's the no. 1 attribute to consider when hiring an instructor How to use a leadership program to groom young, confident instructors The hard fast rule of the skill levels students need to be at before...

Can you run a successful martial arts school without being the "Grand Guru?" Graham McDonnell and Phil Britten from the WA Institute of Martial Arts reveal how ditching their ego brought them success. IN THIS EPISODE YOU WILL LEARN:  Why being the grand guru that “knows it all” could be your downfall What you can learn from modeling other successful businesses not related to martial arts Why...

Graham McDonnell and Phil Britten from The WA Institute Of Martial Arts and The Institute Of Martial Arts (TIMA) share their journey to 3 dojos and 1600 students. IN THIS EPISODE YOU WILL LEARN: Who is George Fourie and the twist that got him started in his Martial Arts journey How Graham McDonnell and Phil Britten got funding to buy their martial arts school now known as The WA Institute Of Marti...