Martial Arts Media™ Business Podcast

Peter Graham, top martial arts school owner, Bellator Champion and Multiple World Title Holder, shares how to apply the fighter’s winning mindset to daily life. IN THIS EPISODE, YOU WILL LEARN:  How to stay motivated in a period of downturn How to make decisions under uncertainty Helpful tips for successful goal setting How to think and perform like a ‘true’ martial arts fighter And more *Nee...

Kylie Ryan, a mindset and performance coach, shares techniques on how to clear our minds, get calm and make decisions from a place of 'inner truth'. IN THIS EPISODE, YOU WILL LEARN:  Mindfulness tips to reclaim your center and balance How anxiety interferes with your decision-making process How to establish certainty in uncertain times The value difference between martial arts paid trials vs...

Jason Everett, a high-performance salon coach, shares 3 main pillars to take advantage of with your martial arts business during uncertain times. IN THIS EPISODE, YOU WILL LEARN:  The 3 key strategies to implement before you pivot your martial arts business Why you should double down on coaching The hidden opportunity all martial arts school owners have right now How to use your Facebook comm...

In uncertain times, cancelations can escalate quickly. Here's a strategy you can implement right now to retain more members. IN THIS EPISODE, YOU WILL LEARN:  How to adjust your martial arts business plans in uncertain times Tips on how to run engaging online classes  Sympathize vs. empathize And more *Need help growing your martial arts school?  Learn More Here . TRANSCRIPTION If s...

Sam Broughton proves that anything is possible and shares how to overcome the challenges of training martial arts with cerebral palsy. IN THIS EPISODE, YOU WILL LEARN:  How Sam copes with his limitations and overcomes challenges in training martial arts The common barriers that people with disabilities face when trying out martial arts How martial arts can benefit people who are disabled or h...

How do you know which path to take when hiring new staff or martial arts instructors? IN THIS EPISODE, YOU WILL LEARN:  How to groom high-potential martial arts instructors When to let go of an instructor who isn’t a ‘good fit’ for your school Why you can't afford to ignore your employee’s bad behavior  And more *Need help growing your martial arts school?  Learn More Here . TRANSCR...

Get your martial arts website attracting new students organically with these 8 key performance factors. IN THIS EPISODE, YOU WILL LEARN:  Why George shifted from building martial arts websites The 8 key performance areas that you need for a high converting martial arts website Changes to mobile usability that you can’t ignore What Google assesses on your martial arts website for a quality sco...

Darren Reece is the coach behind many Muay Thai champions. He shares what it takes and a snapshot of his 30-year Muay Thai career. IN THIS EPISODE, YOU WILL LEARN:  How Darren Reece evolved from being a Muay Thai professional fighter to a martial arts gym owner The one skill that’s helped many school owners open their first gym The ‘iron sharpens iron’ strategy Darren uses to craft world-clas...

An Australian first, Ben Vickers from Eternal MMA now gets their fight shows featured on UFC Fight Pass. We discuss the details. IN THIS EPISODE, YOU WILL LEARN:  How Ben Vickers’ Eternal MMA started their collaboration with the UFC  What it means to be the first Australian fight promoter to get featured on UFC Fight pass The martial arts metaphor for life The number of interactions need...

How martial arts school Messenger bots can help educate your future students when you're not present. IN THIS EPISODE, YOU WILL LEARN:  How martial arts school messenger bots help with relationships The power of speed replies Getting conversations started without you And more *Need help growing your martial arts school?  Learn More Here . TRANSCRIPTION The quicker you reply, the better r...

When martial arts marketing agencies make promises too good to be true, it probably is. IN THIS EPISODE, YOU WILL LEARN:  Why you should avoid those ‘too good to be true’ marketing strategies  Why a ‘quick fix’ does more harm than good How a wrong offer damages the culture in your martial arts school  How to hire the right martial arts business coach And more *Need help growing your...

Do this to build a library of successful lead generating martial arts Facebook ads. IN THIS EPISODE, YOU WILL LEARN:  What is a Facebook ad split testing really How to stop ‘flying blind’ Why you should always ‘beat the control’ Moving big rocks, stones and pebbles And more *Need help growing your martial arts school?  Learn More Here . TRANSCRIPTION If you're not testing and optimizing...

Ever had a close call in your martial arts business? That you'll need to close doors? That was Bob King not too long ago. Here's how he turned it around. IN THIS EPISODE, YOU WILL LEARN:  How to grow your student base through Facebook advertising  Why key conversion elements are essential for martial arts websites  The power of having a business mentor to guide you through your jour...

Case Study on how to market martial arts to adult students with one of our Martial Arts Media Partner Members, Darryl Thornton. IN THIS EPISODE, YOU WILL LEARN:  Signing up new adult students through simple cross promotion  The Martial Arts Bot – a total time saver and game changer  The power of having community support in your martial arts business How does the Partners program com...

Calling out ‘fake’ martial artists has built Rob the brand McDojoLife with over 300k social followers, but sometimes it comes with a threat to his life. IN THIS EPISODE, YOU WILL LEARN:  What is a McDojo really How McDojoLife came into existence Rob’s 5 rules in considering if a martial arts school is a McDojo How to run an effective paid trial offer And more *Need help growing your martial a...

It's great to know the real reason why your martial arts students want to join, but what if you could go one level deeper? Cat Zohar shares how. IN THIS EPISODE, YOU WILL LEARN:  How to improve your martial arts school’s student retention Member engagement vs. customer service Why member engagement is like fortune telling How to identify your martial arts students inner greatness And more *Ne...

Dave Friedman takes a unique approach for sharing his passion for running Krav Maga based self-defence courses for corporates. IN THIS EPISODE, YOU WILL LEARN:  What is personal safety really About Live Safe Education, which aims to teach a spectrum of self-protection strategies to schools, companies, and businesses How not to be more vulnerable or prone to becoming a victim of a crime The ad...

Geordie's life is 24/7 martial arts! We discuss creating your own style, tournaments, optimising KPI's and more. IN THIS EPISODE, YOU WILL LEARN: How Geordie was able to develop his own martial arts style and why he refers to it as the best style How he started teaching combat sports in the Australian army The three battles one must win in self-defence How to host successful martial arts tournamen...

How to avoid hiring the wrong martial arts business coach who will take you nowhere faster. IN THIS EPISODE, YOU WILL LEARN: Why do you even need a martial arts business coach Beware of martial arts business coaches who coach what they can’t do How to not get burnt by a martial arts business coach How to choose the right martial arts business coach for your business needs And more *Need help growi...

Robbie Castellano from IMC Australia shares practical tips on how to grow your martial arts school.

Jim Morrison talks about contributing to the community, creating content & teaching martial arts to kids with autism and special needs. IN THIS EPISODE, YOU WILL LEARN: The surprising benefits of giving back to your community How Jim Morrison teaches Taekwondo in a wheelchair to students with special needs The importance of being genuine about your martial arts business How to communicate effe...

Cheyne McMahon's school got flooded moments after going full time! With some help and sales skills, he turned disaster into profit. IN THIS EPISODE, YOU WILL LEARN: How Cheyne McMahon applied his experience in selling cars to selling martial arts memberships How he was able to bounce back from a flooded dojo and an eight week hibernation to a full-time school How he grew his 110 students in Decemb...

Sometimes in martial arts business, it's not what we do but what we DON’T do. IN THIS EPISODE, YOU WILL LEARN: How to set your focus on things that matter in your martials arts business Why you should commit to your own game plan and not someone else's How to steer away from distractions and reach your business goal And more *Need help growing your martial arts school?  Learn More Here . TRAN...

Military man Greg Probyn's big moves in a small town with his martial arts business. IN THIS EPISODE, YOU WILL LEARN: Greg Probyn’s mindset in running a martial arts business in a small town with 38,000 population Why Greg doesn’t treat his martial arts business as a hobby How Greg’s extensive military background helped him build his bjj school How Greg was able to start his business with little b...

Matt Milchard's core business of children centres and nurseries gives him a unique approach to running their 9 martial arts schools. IN THIS EPISODE, YOU WILL LEARN: The importance of establishing a connection with the parents and letting them see the real value of martial arts The marketing tools every martial arts school owner should invest in How to build your email lists through children’s eve...