Martial Arts Media™ Business Podcast

If a picture says 1,000 words, what are yours saying about your martial arts school? Martial Arts photographer, Francine Schaepper, shares 3 pitfalls to avoid that could tarnish your brand and reputation. IN THIS EPISODE: The costly mistake that school owners make with random photos Why use a vision board to strategize your martial arts photos How to create attention grabbing martial arts photos f...

Brett Fenton recently got married, went on 2 honeymoon vacations, and returned to his martial arts school with more students signed up. We discussed the ‘Instructor Team Blueprint’ that made this possible. IN THIS EPISODE: Creating a value-based culture in your martial arts school How to build an instructor team that runs like clockwork without you The method to spot and develop high-potential ins...

After 8 months of development, our beta launch for The Martial Arts Media™ mobile app has begun. Here’s a brief intro why we created this for the martial arts business community. IN THIS EPISODE: Why we created the Martial Arts Media ™  mobile app The reason why we’re moving our communities from Facebook What’s included in the Martial Arts Media ™  mobile app And more *Need help growing...

Lindsay Guy is impacting many families while growing his karate business. The most important family being his own. IN THIS EPISODE: Why risk takers are the actual winners Why asking for help is good for you and your martial arts business The power of surrounding yourself with like-minded people Why repetition (of what works) in marketing is a good thing The elements of an effective Facebook ad cam...

Sometimes, life and business lessons come from strange scenarios. Here's one between a solar guy and a blinds man that's oddly related to martial arts marketing and business. IN THIS EPISODE: Why building rapport with your customers is crucial Don't sabotage your sales with wrong assumptions turn into a blind bullet How to deal with price queries and objections Why you should educate customers and...

In this exclusive live recording from a recent Partner’s Intensive, Kevin Blundell from Kumiai Ryu Martial Arts System, shared some of the deeper details responsible for his martial arts business success. IN THIS EPISODE: Scaling your martial arts schools from 1 – 23 locations Becoming the ‘go to’ martial arts school in a small community What can martial arts schools model from country clubs? Stra...

Australia’s first ever BJJ black belt, John Will, shares a lifetime’s experience of being an outstanding coach, adapting to adversity, and mastering life through a ‘black belt mindset’. IN THIS EPISODE: What is the ‘black belt mindset'? How to learn new skills effectively and enjoy the process How to create a positive martial arts club culture The consequences of chasing martial arts marketing tri...

Turning the tables. Florence Sophia interviews me, George Fourie, about Martial Arts Business, training brazilian jiu jitsu, marketing, success and life. IN THIS EPISODE: The three key strategies to pivot and grow your martial art business  AIDA Model: What is it and how to use it in your marketing The most important element that many school owners forget to add on their ad campaigns  Wh...

If your martial arts marketing budget is stalling your growth, it might be time to reevaluate your strategy. IN THIS EPISODE: How much should you really spend on marketing your martial arts business Trading $1,000 for $48,000 When should you turn off your Facebook ads And more *Need help growing your martial arts school?  Learn More Here . TRANSCRIPTION Should you have a marketing budget for...

Let’s put the negatives to rest and discuss what you’re doing better now in your martial arts business moving past COVID. IN THIS EPISODE: How most martial arts schools are booming What can you take away to improve your martial arts business? What we’ve been up to behind the scenes And more *Need help growing your martial arts school?  Learn More Here . TRANSCRIPTION I thought I'd check in wi...

Zulfi Ahmed shares insights about his book, The Science and Secrets of Becoming a Master Martial Arts Instructor, and why it's time for the industry to level up. IN THIS EPISODE: What motivated Grandmaster Zulfi Ahmed to write the book, The Science and Secrets of Becoming a Master Martial Arts Instructor The difference between a Master and Master Instructor Why the martial arts industry is stuck T...

Last time we spoke with Cheyne McMahon, he had just gone full time with 110 students when his dojo got flooded. Today, he has 340 students and is thriving as a Karate-only school. IN THIS EPISODE: How action takers work and think differently The pay off of investing in your instructors 100% Karate! Cheyne’s growth from 110 students to 340 students Do this to motivate your white belts And more *Nee...

As entrepreneurs we can be our own enemy and sometimes sabotage our own progress. Here’s how to get out of your own way and make progress in your martial arts business. IN THIS EPISODE: How to get a clear game plan for your martial arts business Hitting your marketing goals faster Pushing through comfort zones And more *Need help growing your martial arts school?  Learn More Here . TRANSCRIPT...

If you’re moving in and out of lockdowns, it can be tough to keep a positive attitude. Here’s a few reminders to sidestep negativity and help you lead from the front. IN THIS EPISODE: How to be the voice of reason in negative situations  Practicing good leadership skills  How to shift your energy and focus to achieve what you desire And more *Need help growing your martial arts school?&n...

If growing and scaling your martial arts business is taking longer than you’d like, this simple shift might help.  IN THIS EPISODE, YOU WILL LEARN: One simple shift to get results faster  Why martial arts business owners struggle asking for help Do this ‘hack’ to boost your marketing results And more *Need help growing your martial arts school?  Learn More Here . TRANSCRIPTION Do yo...

If your energy took a dive in the last few months, here’s a quick way to get your mojo back (passing kidney stones not essential!). IN THIS EPISODE, YOU WILL LEARN: What is the 75 Hard Challenge How to revive your energy and get your mojo back Do this and it will help grow your martial arts business  And more *Need help growing your martial arts school?  Learn More Here . TRANSCRIPTION A...

Every student at Higher Jiu Jitsu knows their mission statement. John Smallios shares how a clear purpose simplifies their message. IN THIS EPISODE, YOU WILL LEARN: The mission statement that John upholds in his Jiu Jitsu academy The critical factors that influenced the close-knit culture in Higher Jiu Jitsu The one thing that John avoided which now guides his students on the same path to learning...

Here's a simple martial arts marketing tip, if you're not already doing it, to get fast results. IN THIS EPISODE, YOU WILL LEARN: The importance of tracking marketing strategies that work Why you should never be reluctant to reuse past content And more *Need help growing your martial arts school?  Learn More Here . TRANSCRIPTION When was the last time you repeated something that worked in the...

You only get one shot of making a great first impression. Francine shares how to do that with martial arts photos that demand attention. IN THIS EPISODE, YOU WILL LEARN: 3 keys to taking epic martial arts photos Why every martial arts school owner needs professional photos  How simple smartphone photography can boost retention And more *Need help growing your martial arts school?  Learn...

Martial arts school owner Costa Prasoulas shares how philosophy influences his life of acting and martial arts. IN THIS EPISODE, YOU WILL LEARN: Costa’s ancient ancestral history of martial arts  The philosophy that Costa upholds in his martial arts academy How Costa’s career in martial arts movies began Observing martial arts fight scenes from a different perspective  The self defense a...

Reflections of 100 Martial Arts Media™ Business Podcast episodes and where it all began. IN THIS EPISODE, YOU WILL LEARN: Why you should keep a close ear to the ground like never before Reflections and celebrations for 100 Martial Arts Media™ Business Podcast Episodes How I got started helping martial arts school owners  Why there could still be a ‘gold rush’ coming your way And more *Need he...

Walt Missingham from MAIA, The Martial Arts Industry Association, shares insights about the COVID Safe Martial Arts Instructor Course. IN THIS EPISODE, YOU WILL LEARN: Removing fear and ensuring safety with a COVID safe return plan for your martial arts school What MAIA’s COVID Safe Martial Arts Instructors Certification Program is How to get certified and the benefits martial arts instructors can...

Lifelong martial artist Brett Fenton talks about taking action fast, navigating through obstacles and transitioning to virtual gradings. IN THIS EPISODE, YOU WILL LEARN: How Brett navigated his martial arts business through the pandemic Evaluating if it’s your time to throw in the towel The steps Brett took to pivot his business successfully How Brett's agile leadership helped his team to adapt th...

David Simpson, the Martial Arts Accountant, shares up-to-date financial advice for martial arts school owners to combat the crisis. IN THIS EPISODE, YOU WILL LEARN: What is JobKeeper and are you eligible for it The common pitfalls that you should avoid during a financial crisis Should you opt in or out of bank's cash assistance and loan deferment programs Helpful survival tips for managing your ma...

Rhonda Britten shares her story of overcoming a child's worst nightmare, to practical strategies that you can use to live a fearless, unstoppable life. IN THIS EPISODE, YOU WILL LEARN:  The exercises that founded Rhonda Britten’s fearless living today Helpful tips to work through your anxiety and fears Gratitude vs. acknowledgment How your ‘wheel of fear’ and ‘wheel of freedom’ work together...