Martial Arts Media™ Business Podcast

Kyl Reber shares his secrets to 27 years of successful growth in his martial arts business, driven by the power of organic marketing through word-of-mouth referrals. IN THIS EPISODE: How Kyl grew his martial arts business through organic marketing, primarily via word-of-mouth referrals The link between Imposter Syndrome and martial arts studio’s pricing strategies Why martial arts school owners of...

Damien Brown, a UFC fighter-turned-gym owner, shares his journey of transitioning from the octagon to entrepreneurship. He reveals his secrets to success in both the fighting world and the martial arts business realm. IN THIS EPISODE: Damien Brown's journey from a UFC fighter and military man to a martial arts business owner Base Training Centre’s most successful marketing strategy for generating...

Zulfi Ahmed covers conversion-boosting strategies for your martial arts business and shares the content to be delivered at The Partners Intensive.  IN THIS EPISODE: Creating a 100-day onboarding funnel to boost martial arts student retention Master Zufli’s advice to martial arts school owners with over 100 students and pushing to 200 A powerful concept that can help increase martial arts lead...

Zulfi Ahmed is coming to Australia to share his breakthrough mindset formula that’s responsible for his martial arts business empire. IN THIS EPISODE: When is the perfect time to scale your martial arts school? How is Purpose defined for martial arts school owners in Partners? Questions We Ask In Partners when screening martial arts school owners The teachings to anticipate from Master Zulfi Ahmed...

Other than running epic martial arts classes, which goes without saying, these 3 strategies when done well will simplify your martial arts business growth. IN THIS EPISODE: Is it necessary to build a fancy website to promote your martial arts school? The number one mistake martial arts school owners make when creating their trial offer The important factors that make an irresistible martial arts o...

Turn your dead leads into profitable new martial arts students. Here’s a proven strategy to revive, reconnect and reengage potential students that you haven’t reached out to in a while. IN THIS EPISODE: How can dead leads be a potential source of profitable new martial arts students How a database of leads collected via Facebook Messenger, email, and walk-ins can be a valuable resource to reach ou...

The last time we spoke to Lindsay Guy, we discussed how he tripled his karate school in record time. Today we chat about refining retention to maintain this massive growth. IN THIS EPISODE: How retention impacts martial arts business growth  Keeping martial arts classes fun to stimulate young students Reaching out to parents on how to keep kids from quitting martial arts Setting up your marti...

Michael Scott shares the 3 core areas he focuses on for a fulfilled life, and building a martial arts business that fuels generational wealth. IN THIS EPISODE: Are Google Ads getting better results than Facebook Ads? Having an exit strategy when retiring from your martial arts business Your martial arts business as a vehicle to build generational wealth Having an accountability partner you can tru...

In this martial arts business case study, Amanda Saliba and Wayne Ardley share how they increased their revenue by $200,000 in 12 months.  IN THIS EPISODE: A martial arts hobby turned into a successful martial arts business When to get help from a marketing expert? How the ‘Partners OnRamp’ helps boost martial arts schools  Quitting your day job to become a full-time martial arts instruc...

Over and above professional wrestling, martial arts, and the Master Motivation podcast, Jason shares how giving back to the community powers his martial arts school and 2 other businesses.  IN THIS EPISODE: How community networking and fundraisers help promote martial arts schools A traditional marketing strategy that works Why promotions should focus on the benefits of martial arts training...

Sean Allen's thriving martial arts school supports his lifestyle of training, learning and surfing. Discover how his passion for teaching drives demand and impacts his community. IN THIS EPISODE: Sean Allen: The Antichrist of martial arts marketing? The 1 sentence that trumps all other martial arts marketing methods How the dunbar number boosts relationship between student and instructor Capturing...

IN THIS EPISODE: A look at what's included in the 170-page Partners Intensive workbook What’s wrong with most martial arts business events A walkthrough of Ross Cameron’s world-class martial arts facility Nailing your socials with vertical videos Google’s bigger comeback Creating martial arts curriculum using the Curriculum Creator  Getting young instructors to run high-level classes How to R...

Here’s my attempt to end the age-old debate about the pros and cons of having your club fees listed on your martial arts website. N THIS EPISODE: The honesty vs dishonesty debate about prices on martial arts websites The pros and cons of listing prices on your martial arts website Getting the best results from your martial arts website How an irresistible martial arts offer boosts your conversions...

Many martial arts school owners long for a martial arts digital agency that delivers new students on demand without having to lift a finger. But Beware! This pipedream could cost you your business. Here’s the pitfalls to avoid and what to do instead.  IN THIS EPISODE: Pitfalls to avoid when working with a martial arts marketing agency Who owns your digital assets? Local digital marketing agen...

Kevin Blundell goes through 10 essentials from The Location Analyzer Checklist - the must haves for your next profitable martial arts location. IN THIS EPISODE: Using The Location Analyzer Checklist to pick the perfect martial arts location Putting your passion for martial arts aside for clear business decisions The 3 most important things to consider when choosing your new location Why you should...

If you’re struggling to attract adult martial arts students through your paid ad campaigns, try this instead. IN THIS EPISODE: Do this before running adult martial arts ad campaigns How to cross-promote martial arts to adults Upsell to students without sleaziness  The perfect time to cross-promote to adults  Do this if your adult ad campaigns aren't working 9 Conversation starters that l...

Kevin Blundell shares 3 essentials from The Next Profitable Location Blueprint that’s helped them open 20+ successful martial arts locations.  IN THIS EPISODE: What’s the population needed for a successful martial arts school, and how far should this be from your existing location?  The ‘drivers science’ behind choosing your exact new location What to avoid in your environment when scout...

An irresistible martial arts offer can be the ‘make or break’ of any promotion to attract new students. Follow these steps to turn your offers into winners. IN THIS EPISODE: Being uber specific with what’s included in your irresistible martial arts offer Should you give away free items with your martial arts offer? Do this and you instantly increase the value of your martial arts offer What’s the...

Richard Fall shares how they generated $30,000+ in 72 hours for his karate school with The 72 Hour ‘Cash Boost’ Sale.  IN THIS EPISODE: How Richard and Kim generated $30,000 in just 72 hours How asking for help leads to faster martial arts business growth Why action takers are the money makers The power of surrounding yourself with like-minded people How to get over the fear of charging what...

Edward Carr shares how he’s built 2 thriving clubs through word of mouth, while helping his community combat cyberbullying and live an empowered life. IN THIS EPISODE: How to harness the power of word of mouth Tips to boost martial arts community engagement  How to encourage bullied children to share their experiences Edward’s book against bullying, Lift Them Up: How to Rise Above Bullying an...

Ross Cameron from Fightcross MMA has built the ultimate, world-class martial arts gym and lifestyle center. We do a deep dive on the planning, contracts, insurances and marketing that have made this a success. IN THIS EPISODE: What sets this world-class martial arts gym in its own league? Ross’s unconventional ways of building a thriving community Details often overlooked when opening up a new loc...

Even if you’re biased like I am between free or paid martial arts trials, this might make you reconsider where one might be more useful than the other. IN THIS EPISODE: What’s the purpose of a trial class anyways?  Why what happens before the actual enquiry matters When to use a free trial and a paid trial offer? Intent-based vs Interruption-based marketing What differences to consider when m...

If you believe that things like the iOS updates have impacted your martial arts ads, chances are you’re going about this the wrong way. Here’s a foolproof strategy to adapt for your next successful campaign. IN THIS EPISODE: What is The Ultimate Facebook Ad Formula For Martial Arts Schools? Spending too much money on ads? This number might tell a different story Creating an irresistible martial ar...

Ben Vickers shares his UFC journey, from Eternal MMA’s 14 fight shows on UFC Fight Pass, to Scrappy MMA’s Jack Della Maddalena winning his fight on The Dana White’s Contender Series. IN THIS EPISODE: How the UFC ‘Walks the Talk’ and raises the bar in the industry  Molding fighters through collaborative coaching style Australian champion Jack Della Maddalena’s martial arts success story Creati...

Cheyne McMahon and George Fourie discuss overcoming a somewhat outdated, old-fashioned, traditional mindset that’s holding many martial arts businesses back. IN THIS EPISODE: Original, traditional karate charged at premium prices? How to raise prices and still keep your students Been called a McDojo? Martial arts fees based on value vs time Growing from 110 to 350 karate students And more *Need he...