MarTech Podcast ™ // Marketing + Technology = Business Growth

“On the learning side of things, there are a lot of parallels actually between learning and events so there are learning management systems (LMS) and then there is a learning experience platform (LXP).” This is one of the key takeaways in this episode with Carlos of MarTech Alliance. We also discussed why there is going to be more investment in the events tech space.  Show Notes Connect With:...

“The MarTech budget is going to increase.” That’s one of the major predictions we have for this year, and we dive into some of the reasons and signals that we are seeing today with our guest Carlos Doughty, Chief Marketing Technologist at MarTech Alliance. Today, Carlos and I also discuss if the surge in MarTech adoption is staying for the long-term and what are the other market spaces where we ar...

Welcome to Career Day, your place to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us today is Robin Bordoli, President of RollWorks, which is a marketing and data technology company that offers ambitious B2B companies an account-based platform to confidently grow revenue and measure the impact of marketing cam...

In today's Product Spotlight episode, we are going to uncover the secrets to cultivating your customer relationships to help grow your brand and your business. Joining us is Garrett Sussman, a Senior Content Manager at Grade. Us, which is a property owned by our friends at ASG MarTech - a sponsor of the MarTech podcast.  Show Notes . Connect With: Garrett Sussman:   Website  //...

“In the immediate term, if you think about the devices that we now interact with, the biggest challenge for marketing used to be ‘one device, multiple people’ and now we got ‘multiple devices, one person’. In our final episode with John, we discussed the future of paid media and how fundamentally, if you want to have a well optimized paid marketing moving forward, you need a first party good quali...

“The fundamental thing people are missing is asking how they can get more out of Google and Facebook, when they can ask how they can get more out of the internet.” This is one key takeaway we discuss in our second episode with John. We also discussed the right marketing mix and if people are actually over indexing.  Show Notes Connect With: John Readman:  Website  //  LinkedIn...

What are the metrics that matter and insightful thoughts on multi-touch attribution are just a couple of things that Ben and John discuss in this episode on what senior management struggle to measure online performance. Show Notes Connect With: John Readman:  Website  //  LinkedIn The MarTech Podcast :  Email  //  Newsletter  //  Twitter Benjamin Shapiro :&n...

The middle of the funnel is where a lot of people get screwed because there’s not enough focus on the right content at the right time. That’s one of the key takeaways we learned in this episode as we speak with Dan. We also talked about modifying strategies for demand generation and the distinct features of marketers as target markets.  Show Notes Connect With: Dan McGaw:  Website  ...

“Build customer development by asking non-leading questions.” That’s one of the key takeaways in this second episode with Dan. We also talked about how you can drive efficiencies really quickly, how to place the value prop so that it sticks, and a few more tips on how you can optimize your funnel.  Show Notes Connect With: Dan McGaw:  Website  //  LinkedIn The MarTech Podcast :...

We continue our discussion about how SMBs can build personal relationships with customers at scale. Joining us is Craig Klein, President and CEO at SalesNexus, which is a comprehensive solution for CRM, marketing & email automation, and lead generation for companies of any size. To wrap up our conversation today, Craig tells us how you can set up a CRM so your marketing and sales teams will ac...

In this episode we discuss how SMBs can build personal relationships with customers at scale. Joining us is Craig Klein, President and CEO at SalesNexus, which is a comprehensive solution for CRM, marketing & email automation, and lead generation for companies of any size. In part 1 of our conversation, Craig tells us why SMBs need a CRM solution to survive.  Show Notes Connect With: Crai...

In our first episode with Azadeh, we talked about the differences in the Martech business across different continents, the ways to generate early traction, and the things you need to avoid when expanding to a new region.  Show Notes Connect With: Azadeh Williams:  Website  //   LinkedIn The MarTech Podcast :  Email  //  Newsletter  //  Twitter Benjamin...

In this second episode, Azadeh talks about the strategies to get more media coverage from journalists, knowing the differences of the various purposes of press releases, and choosing your right champion to make the pitch. Show Notes   Connect With: Azadeh Williams:  Website  //   LinkedIn The MarTech Podcast :  Email  //  Newsletter  //  Twitter Benjami...

If you’re looking to scale your business, you have to have a system that is accessible. That’s one of the things we talked about in this episode along with the difference in buyer’s process and seller’s process, and the importance of keeping a close eye on your net margin.  Connect With: Russ Stephens:  Website  //  LinkedIn The MarTech Podcast :  Email  //  News...

Focus on the bottom of the funnel for your marketing qualified leads, it will help you figure out the best channels. That’s one of the key takeaways in our final episode with Russ. We also talked about the main challenge that builders when going the traditional route of quoting jobs, and tips on driving social media efficiency.  Connect With: Russ Stephens:  Website  //  Linked...

Ben and Russ discuss building trust and awareness as the thing that precedes getting the contact information. Utilizing the social media channel is a great way to do that as people don’t necessarily have to give you their email before you get noticed and the algorithm can do the hard work to your advantage.  Connect With: Russ Stephens:  Website  //  LinkedIn The MarTech Podcas...

Today we discuss the technology behind improving your media buying efficiency. Joining us is Lauren Hutton, who is the VP of Technology at Audience X, which is an integrated advertising and marketing agency driven to empower marketers, engage audience and elevate advertising by empowering people with the strategic support. In part 2 of our conversation, we are going to go through the build versus...

Today we discuss the technology behind improving your media buying efficiency. Joining us is Lauren Hutton, who is the VP of Technology at Audience X, which is an integrated advertising and marketing agency driven to empower marketers, engage the audience and elevate advertising by empowering people with strategic support. In part 1 of our conversation, we're going to talk about what Trade Desk is...

In our third and final episode with Steve, we discuss the different ways of monetizing content, how digital media is driving monetization, and analyzing if ads and sponsorship are the only lucrative way to be profitable with podcasting.  Show Notes Connect With: Steve Olsher:  Website  //   LinkedIn The MarTech Podcast :  Email  //  Newsletter  //  Twit...

In our second episode with Steve, we discuss building influence and bringing them in the monetization net, the value of a core visibility strategy instead of spreading yourself thin in different channels and developing relationships with other icons as the most cost-efficient path to building profitable influence in the podcast.  Show Notes Connect With: Steve Olsher:  Website  // &...

In this episode, we’ll talk about how brands and businesses take advantage of the podcast space by having clarity of your profit path, understanding the value of a captive audience specific to podcast channels, and driving visibility, leads, and meaningful revenue. Show Notes Connect With: Steve Olsher:  Website  //   LinkedIn The MarTech Podcast :  Email  //  Newslet...

In our second episode with Kristina, we discuss the things that drive the most value out of marketing automation, the right communication to develop, and some of the best practices in assigning value to your marketing automation efforts. We also talked about the role of understanding multi-touch attribution in the overall scaling process.  Show Notes Connect With: Kristina Alexandra:  We...

In this first episode with Kristina, we discuss the pitfalls of integrating sophisticated marketing tools, the value of having holistic marketing knowledge in the implementation, and understanding the trajectory of your business when choosing the right marketing toolset. Show Notes Connect With: Kristina Alexandra:  Website  //   LinkedIn The MarTech Podcast :  Email  //&n...

Today we continue talking about marketing in the manufacturing industry by getting specific with industry strategies and channel mix. Joining us again is Jeff White, who is a Principal at Kula Partners, which helps leading manufacturers digitally transform their marketing and sales processes to grow their competitive edge. In part 2 of our conversation, Jeff is going to tell us about the chan...

Today we discuss the marketing landscape in manufacturing and how you can optimize your marketing for growth in the manufacturing industry. Joining us is Jeff White, Co-founder, and Principal at Kula Partners, which helps leading manufacturers digitally transform their marketing and sales processes to grow their competitive edge. In part 1 of our conversation, Jeff is going to tell us about s...