MarTech Podcast ™ // Marketing + Technology = Business Growth

Today we're going to discuss the strategy and tactics behind running an effective influencer marketing campaign. Joining us is Yuval Ben-Itzhak, the CEO at Socialbakers, which is a social media marketing platform that helps marketers to understand their audience, create compelling content, and to measure the performance of those campaigns across multiple social channels. In part 1 of our conversat...

“Loyalty is a euphemism for revenue optimization at its core when you break it down.” That’s one of our key takeaways in our final episode with Will for this series. We also discussed how loyalty loops right now have such ability and broad range where you can apply them as a revenue source.  Show Notes Connect With: Will Fraser:  Website  //  LinkedIn The MarTech Podcast :&nbsp...

“The time to use negative reinforcement is when you really need to push someone to make a decision. But, positive reinforcement helps build habits.” That’s one of the key takeaways we have in this episode with Will from SaaSquatch. We also discussed what is the ROI for generosity, and using “surprise and delight” moments to your advantage.  Show Notes Connect With: Will Fraser:  Web...

“A really well done referral program is actually seen as a feature by your customers.” That’s one key takeaway in this episode with Will from SaaSquatch. We also discussed the tracking and analytics behind marketing referrals and weaving your referral program in the customer journey experience.  Show Notes Connect With: Will Fraser:  Website  //  LinkedIn The MarTech Podcast :&...

In this second episode with Yoel, he talks about the cybersecurity challenges that marketers are facing and what are the basic things they can do about it, how influencer marketing and cybersecurity are connecting to work together through a piece of content instead of the brand via his other company, Scie Influencer.    Show Notes Connect With: Yoel Israel:  Website  //&nb...

Yoel Israel from Wadi Digital talks about how LinkedIn is the primary growth channel for B2B tech companies, why remarketing in LinkedIn is unique, and other marketing channels such as YouTube and their barriers to entry.  Show Notes Connect With: Yoel Israel:  Website  //  LinkedIn   The MarTech Podcast :  Email  //  LinkedIn  //  Twitter Benjamin...

Today we're going to discuss how to make the most out of your product launches. Joining us is Sierra Tishgart, the Co-Founder at Great Jones, which is a modern kitchen company that marries substance with style by equipping, encouraging, and inspiring people to cook more frequently. In part 2 of our conversation, we're going to talk about how you can keep your post-launch momentum going. ...

Today we're going to discuss how to make the most out of your product launches. Joining us is Sierra Tishgart, the Co-Founder at Great Jones, which is a modern kitchen company that marries substance with style by equipping, encouraging, and inspiring people to cook more frequently. In part 1 of our conversation, Sierra is going to talk to us about how e-commerce brands should prepare for their pro...

In this final episode for the series, Randi talks about the indicators we can use to understand ABM success, its metrics and evaluation, and how to appropriately adjust target list based on data signals. She also talked about the future of ABM as a digital innovation.    Show Notes Connect With: Randi Barshack:  Website  //  LinkedIn   The MarTech Podcast : ...

For this episode, Randi talks about having the youthful curiosity to gain the real value of integrating ABM software. She also talked about Rollworks’ partnership with LinkedIn, launching an ABM campaign and how to use ABM to affect your marketing mix.  Show Notes Connect With: Randi Barshack:  Website  //  LinkedIn   The MarTech Podcast :  Email  //  Linked...

In this episode, Randi talks about what ABM can do for SMBs and how you can use ABM strategy when you don’t have enough data, how intent data plays into ABM and how Rollworks’ ABM can be integrated in marketing automation platforms. Randi also talks about the power of iteration and how if you’re an SMB, you shouldn’t be afraid to ask questions how ABM can benefit you.  Show Notes Connect With...

In this episode, Randi talks about how we can use ABM strategy to scale your growth as a company, the challenges of software integration and what are the ABM solutions that can generate synthesis between the sales and marketing team. Randi also talks about some operational tactics and some underutilized areas where there is a lot of value for using ABM.  Show Notes Connect With: Randi Barshac...

For this episode, Randi talks about defining ABM and why it is now growing steadily accessible to the down market, the challenge of articulating the ABM benefits even though the underlying philosophy behind it is something that marketers have been doing for decades. Randi also talks about why ABM should be looked at as a scaled program.  Show Notes Connect With: Randi Barshack:  Website...

Today we're going to discuss one of my favorite developing marketing channels, digital OTT television. Joining us is Anthony Katsur, who is the SVP of Digital Strategy, Corp Development, and Ops at Nexstar Media, which is the largest TV station operator in the country. In part 2 of our conversation, Anthony is going to tell us about the difference between traditional TV and OTT ad opportuniti...

Today we're going to discuss one of my favorite developing marketing channels, digital OTT television. Joining us is Anthony Katsur, who is the SVP of Digital Strategy, Corp Development, and Ops at Nexstar Media, which is the largest TV station operator in the country. In part 1 of our conversation, Anthony is going to give us an overview of the competitive OTT landscape and why it's relevant for...

Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Doug Morneau, the CMO of Stein Gate, which is an agency with experience in designing online promotional strategies, web development, and optimizing SEO and PPC. Doug is also the host of the Real Marketing Real Fast podcast. ...

In this episode, Bryan talks about some of the leading and mainstream platforms for podcast advertising and production. We also talk about attribution platform players and the research tools that are up and coming right now.  Show Notes Connect With: Bryan Barletta:  Website  // Twitter The MarTech Podcast :  Email  //  Newsletter  //  Twitter Benjamin Shapi...

In this episode, Bryan talks about how brands can evaluate podcast ad campaigns with pixeling, attribution tracking and various others. We also discussed how it’s all directional in every other channel just like in podcast ads but knowing where the real value of the podcast can help you keep track whether the ad is working or not.  Show Notes Connect With: Bryan Barletta:  Website  ...

In this episode, we talked about Bryan’s recommendations on podcasters can start to build their audience within the podcasting marketing channel and other channels outside of that. We also talked about the costs of converting a newsletter into a retargetable podcast list.  Show Notes Connect With: Bryan Barletta:  Website  // Twitter The MarTech Podcast :  Email  // ...

For this career day episode, we have Amy Balliett, founder and CEO for Killer Visual Strategies. Amy shares her experience of how she got into marketing blending creativity and the business side in every company she has worked with. She taught herself with the skills necessary to bring her ideas to fruition until very recently she was thrusted into public speaking. She aims to educate both the mar...

We continue discussing the strategy and usage tactics behind building a marketing list with Brian Kurtz, Founder and CEO of Titans Marketing, which is a consultancy focused on list building and making the connection between out of home and digital marketing. Yesterday, Brian told us about the process that he uses to build and/or buy a marketing list, and today we discuss various ways you can...

Today we're going to discuss the strategy and usage tactics behind building a marketing list. Joining us is Brian Kurtz, Founder and CEO of Titans Marketing, which is a consultancy focused on list building and making the connection between out of home and digital marketing. In part 1 of our conversation, Brian is going to tell us about the process that he uses to build and/or buy a marketing list....

“Personalization is a double-edged sword.” That’s one of the key takeaways in this episode with Gowthaman as we discuss the overlaps in personalization and privacy, finding the right balance of communication in personalizing an outreach, and treading the fine line of privacy and not overstepping the boundaries.  Show Notes Connect With: Gowthaman Ragothaman:  Website  //  Linke...

“In the world of GDPR and CCPA complaints, the external data that you use to enrich your profile needs to be as much compliant as your own data set.” This is the gist of the topics we discussed with Gowthaman today. We also discussed the process of first-party validation, the mechanism for recording consent, and the technology in a post-cookie world.  Show Notes Connect With: Gowthaman Ragoth...

“What’s happening in the privacy space is actually gonna impact why CDPs are so important.” That’s one of the key takeaways we have in our final episode with Carlos of MarTech Alliance. We also talked about how smart marketers are using CDPs to become a better, data-driven company and how you need to make the most out of spending and collecting data.  Show Notes Connect With: Carlos Doughty:&...