I Hear Everything

MarTech Podcast ™ // Marketing + Technology = Business Growth

Business EN ↓ 2446 episodes

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

Author

I Hear Everything

Episodes

Mentoring a Marketing Apprentice -- Moe Abbas // Acadium Inc 24.03.2021 16:40

Welcome to the MarTech Podcast, Today we're going to discuss how to find and train affordable marketing help. Joining us is Moe Abbas, CEO of Acadium, which enables anyone around the world to launch a career in digital marketing for free. Acadium has a three month program connecting career changers with businesses for a project that provides them with experience and marketable skills like SEO, soc...

Measuring Business Health Using CAC-ROAS Ratio -- Emad Hasan // Retina AI 23.03.2021 16:28

This is the 2nd part conversation with Emad Hasan // Retina AI. Yesterday, Emad and I talked about direct to consumer marketing, and today, we're going to continue the conversation talking about using CAC-ROAS ratio to measure your business's health. Show Notes Connect With:  Emad Hasan :  Website  //  LinkedIn The MarTech Podcast :  Email  //  Newsletter &n...

Marketing Direct-to-consumer (D2C) Bands -- Emad Hasan // Retina AI 22.03.2021 20:15

Today we discuss Direct-to-Consumer (D2C) brand marketing. Joining us is Emad Hasan, Co-founder and CEO of Retina AI, which is a consumer intelligence company focused on customer lifetime value that is transforming customer acquisition for high growth brands like Nestle, Madison Reed and Dollar Shave Club. Today, Emad and Ben discuss marketing for direct to consumer brands. Show Notes Connect With...

Running a webinar that generates results -- Agnes Józwiak // ClickMeeting 21.03.2021 14:38

Running a webinar that generates results -- Agnes Józwiak // ClickMeeting. Show Notes Connect With:  Michael Schoen :  Website  //  LinkedIn The MarTech Podcast :  Email  //  Newsletter  //  Twitter Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See Privacy Policy at https://art19.com/privacy and California Privacy...

Effective webinar branding & marketing tactics -- Agnes Józwiak // ClickMeeting 20.03.2021 21:54

Effective webinar branding & marketing tactics -- Agnes Józwiak // ClickMeeting. Show Notes Connect With:  Michael Schoen :  Website  //  LinkedIn The MarTech Podcast :  Email  //  Newsletter  //  Twitter Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See Privacy Policy at https://art19.com/privacy and Californ...

Why Real Fidelity Matters For Marketers -- Ed Nevraumont // Marketing BS 19.03.2021 13:18

In our third episode, Ed talks about why fidelity matters, why attention is the currency that we are actually trying to buy with our marketing efforts, and re-evaluating the marketing once the world opens up. Ed also discussed how people pay attention in real life more than they do digitally and that’s why we as humans pay for it.  Show Notes Connect With:  Michael Schoen :  Website...

Why Marketing To Employees Matters -- Ed Nevraumont // Marketing BS 18.03.2021 14:01

In this second episode, Ed talks about employee advocacy and employees as a marketing channel, having employees to do a sales function for recruiting more employees rather than marketing one. Ed also discussed how it hasn’t been a high priority for organization before but now, since we are becoming a more tech-driven society, it cannot just sit in HR.  Show Notes Connect With:  Michael S...

Defining Marketing the 3rd way -- Ed Nevraumont // Marketing BS 17.03.2021 14:45

In this first episode, Ed talked about the third way of marketing, the idea of bundling, how performance marketing took over when the internet was the hottest thing, and the problem of it having a short-term feedback cycle.  Show Notes Connect With:  Michael Schoen :  Website  //  LinkedIn The MarTech Podcast :  Email  //  Newsletter  //  Twitter B...

Building awareness in the SMB market -- Pedro Sanchez de Lozada // Canid 16.03.2021 21:13

Today’s our 2nd part conversation with Pedro Sanchez de Lozada of Canid. Yesterday, Pedro and I talked about building awareness in the SMB market, and today we're gonna wax poetic about some of our time working together and talk about some startup horror stories. Show Notes Connect With:  Michael Schoen :  Website  //  LinkedIn The MarTech Podcast :  Email  //&nb...

SMB Acquisitions & Startup Horror Stories -- Pedro Sanchez de Lozada // Canid 15.03.2021 22:25

Three reasons Cross-Channel Attribution matters -- Michael Schoen // Neustar 14.03.2021 17:29

Today we're going to discuss the appropriate use of data collection and analysis to understand who your customers really are. Joining us is Michael Schoen, SVP and General Manager at Neustar, which is a leading global information services provider driving the connected world forward with responsible identity resolution. In part 2 of our conversation, we are going to talk about cross channel m...

Value, cost, and risk associated with your data -- Michael Schoen // Neustar 13.03.2021 14:27

Newsletter monetization paths -- Itay Paz // Morning Dough 12.03.2021 16:56

In this episode, Itay discussed ways to think about newsletter monetization, which path to monetization is the best strategy for small publications, and those with high value but low subscribers. Itay also discussed how you can always use the resources you already have first. Show Notes Connect With: Itay Paz:  Website  //  LinkedIn   The MarTech Podcast :  Email  //&...

Generating SEO traffic from newsletters -- Itay Paz // Morning Dough 11.03.2021 18:53

For the last episode, Itay discussed the analytics and KPIs to use for analyzing SEO with your newsletters, how it’s all about tweaking and testing, the importance of click rates, opt-in rates, and email deliverability in measuring your KPI.   Show Notes Connect With: Itay Paz:  Website  //  LinkedIn   The MarTech Podcast :  Email  //  LinkedIn  //...

Secrets to growing newsletter subscribers -- Itay Paz // Morning Dough 10.03.2021 23:03

In this episode, Itay discussed the secrets to growing newsletter subscribers, the strategies he used, how to generate visibility in social media and using cross promotion. Itay also discussed what you need to know before you use paid channels and if there is ROI behind it and how to generate value in SEO as a paid channel.  Show Notes Connect With: Itay Paz:  Website  //  Link...

Newsletter content curation strategies -- Itay Paz // Morning Dough 09.03.2021 21:54

In this second episode, Itay discussed the effective ways of curating content strategies for a marketing newsletter, how streamlined and simplified emails got better engagement, and building a reputation in sharing value so much that readers don’t need to read the title to open the emails.  Show Notes Connect With: Itay Paz:  Website  //  LinkedIn   The MarTech Podcast :&n...

Building a marketing newsletter stack -- Itay Paz // Morning Dough 08.03.2021 13:53

For this episode, Itay talks about why his company created a daily newsletter for marketers, the different segmentations of newsletters and the value you can get out of each, as well as list hygiene and why it’s important. Itay also discussed different tech stacks for marketing newsletters and creating content.  Show Notes Connect With: Itay Paz:  Website  //  LinkedIn   T...

When is the data/privacy reckoning coming? -- Neil Sweeney // Killi 07.03.2021 25:28

When is the data/privacy reckoning coming? -- Neil Sweeney // Killi Connect With: Neil Sweeney:  Website  //  LinkedIn The MarTech Podcast :  Email  //  Newsletter  //  Twitter Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.co...

Should you directly pay consumers for their data? -- Neil Sweeney // Killi 06.03.2021 22:55

Should you directly pay consumers for their data? -- Neil Sweeney // Killi Connect With: Neil Sweeney:  Website  //  LinkedIn The MarTech Podcast :  Email  //  Newsletter  //  Twitter Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://a...

A marketer's role in asset valuation -- Michelle Seiler Tucker // Seiler Tucker Inc 05.03.2021 14:09

In this episode, Michelle talks about the finer points of doing an asset valuation that will increase a company’s likelihood of a high exit.  Show Notes Connect With: Michelle Seiler Tucker:  Website  //  LinkedIn The MarTech Podcast :  Email  //  Newsletter  //  Twitter Benjamin Shapiro :  Website  //  LinkedIn  //   Twitt...

How to avoid or resolve IP disputes -- Michelle Seiler Tucker // Seiler Tucker Inc 04.03.2021 18:41

For this episode, Michelle talks about how to handle and avoid IP disputes as a marketer. She also talked about ways you can look at resolutions, how important it is to have lawyer specializing in IP upfront and then asking for different opinions.   Show Notes Connect With: Michelle Seiler Tucker:  Website  //  LinkedIn The MarTech Podcast :  Email  //  News...

6 Pillars of IP -- Michelle Seiler Tucker // Seiler Tucker Inc. 03.03.2021 16:02

For this episode, Michelle talks about the six pillars of intellectual property including IP real estate which is the most relevant for marketers. She also talked about the difference of patent and trademark, the valuation of databases, and the common mistake in contracts.  Show Notes Connect With: Michelle Seiler Tucker:  Website  //  LinkedIn The MarTech Podcast :  Email...

Developing your Business through LinkedIn -- Petra Zink // impaCCCT 02.03.2021 15:24

Your network is your net worth.” In this last episode, Petra discusses how to develop business through LinkedIn, ways to get the message out there with the right people, growing an audience with LinkedIn, how you are building your brand with everything you do. Connect With: Petra Zink:  Website  //  LinkedIn   The MarTech Podcast :  Email  //  LinkedIn  //&n...

How to Build a Personally Branded Career -- Petra Zink // impaCCCT 01.03.2021 21:20

In this episode, Petra talks about building a strategy of a modern, personal brand and figuring out your core strengths and your distinct advantage. Ben and Petra also discuss how making a decision to position yourself is not about having a single variable decision and how it is more important to get insights rather than information.  Show Notes Connect With: Petra Zink:  Website &n...

Influencer marketing launch & campaign evaluation tactics -- Yuval Ben-Itzhak // Socialbakers 28.02.2021 19:22

Today we're going to discuss the strategy and tactics behind running an effective influencer marketing campaign. Joining us is Yuval Ben-Itzhak, the CEO at Socialbakers, which is a social media marketing platform that helps marketers to understand their audience, create compelling content, and to measure the performance of those campaigns across multiple social channels. In part 2 of our conv...