MarTech Podcast ™ // Marketing + Technology = Business Growth

In this episode with Steve, we discussed the key changes that happened in the fashion and retail industry, building a CRM, a marketing mix, and data analytics. We also talked about creating compelling content as part of the innovation piece, managing influencer relationships, and brand loyalty.  Show Notes Connect With: Steve Hartman:  Website  //  LinkedIn The MarTech Podcast...

In this episode, Ben and Erik analyzed the big marketing shifts that happened in 2020, if the high online sales are marketing-driven or organic growth, and what’s next for the advertising spend. They also discussed some predictions for 2021 and what’s the best way to think about the prominence of digital marketing and avoid the noise.  Show Notes Connect With: Erik Huberman:  Website &nb...

In our second episode with Erik, we discussed what are some of the most important metrics we need to look at for an attractive martech investment. We also talked about why in terms of investment strategy what should matter is the return and not the valuation, the rise of AI-driven site optimization, and the role of intent data companies in the martech landscape.  Show Notes Connect With: Erik...

Today we're going to discuss how to effectively use video to improve your ad efficiency. Joining us is Bob Regnerus, a Co-Founder at FeedStories, which is a Facebook video advertising agency that crafts compelling stories about your business. In part 2 of our conversation, we're going to talk about the secret to making compelling videos for advertising. Show Notes Connect With:  Bob Regnerus:...

Today we're going to discuss how to effectively use video to improve your ad efficiency. Joining us is Bob Regnerus, a Co-Founder at FeedStories, which is a Facebook video advertising agency that crafts compelling stories about your business. In part 1 of our conversation, Bob is going to tell us why video performs so well on Facebook and other ad platforms.  Show Notes Connect With:  Bo...

We continue to discuss how to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer of Viral Gains, which is a video ad journey platform that enables marketers to engage people with relevant brand stories in the contexts that people most favor. Yesterday, Cindy told us how marketers should decide between running an awareness, consideration, or...

Today we're going to discuss the way to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer of Viral Gains, which is a video ad journey platform that enables marketers to engage people with relevant brand stories in the contexts that people most favor. In part 1 of our conversation, Cindy is going to tell us how marketers should decide betwe...

Setting the right tone for the year is Ben’s core message on this first day of 2021. Ben talks about building systems around things that you are inherently good at and acknowledging that nothing is guaranteed. What matters the most, is the relationships you have with the people around you.  Show Notes Connect With: Benjamin Shapiro :  Website  //  LinkedIn  //  ...

In this year-end episode, Ben shares some personal insights about the value of setting goals, breaking them into categories, and making them quantifiable to help you keep track. It’s about facing 2021 with a clean slate and reshuffled priorities about what matters the most.  Show Notes Connect With: Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter The MarT...

At this end of the year series, Ben talks about 2020’s impact from a podcast growth perspective, our business goals and revenue goals, and then stumbling upon a great growth channel that strengthened our core infrastructure which helps us be more confident and positive about our business for the next year.  Show Notes Connect With: Benjamin Shapiro :  Website  //  LinkedIn &nbs...

In this second episode, we will discuss the importance of understanding your standards and knowing your audience from the perspective of intrinsic branding. We also talked about lead quality and why it is a commonly overlooked metric, how the brand and the business model inform each other as well as understanding the psychographic profile of your audiences.  Show Notes Connect With: Justin Fo...

In our first episode with Justin and Emily of Root + River, we discussed how businesses execute spirituality in their branding efforts, differentiation around category design, and the impact of getting the language right first in your brand narrative. We also talked about the process of spiritual enlightenment from a business perspective and its connection with building confidence which is th...

Today we're going to discuss the way to measure and evaluate an out-of-home marketing channel in transportation marketing. Joining us is James Heller, who is the Co-Founder and CEO of Wrapify, which is an omnichannel advertising platform powered by the gig economy. In part 1 of our conversation, James is going to tell us how out-of-home and transportation marketing should fit into your brand's mar...

Today we're going to discuss the way to measure and evaluate an out-of-home marketing channel in transportation marketing. Joining us is James Heller, who is the Co-Founder and CEO of Wrapify, which is an omnichannel advertising platform powered by the gig economy. In part 1 of our conversation, James is going to tell us how out of home and transportation marketing should fit into your brand's mar...

In the final episode of this series, Ben and Todd talk about developing strategies for sponsor relationships, the important lesson of being proactive in our approach with sponsorship programs, and recognizing podcasts as a medium attributable medium to revenue and direct response metrics. Show Notes Connect With: Todd Hines:  Website  //  LinkedIn  Benjamin Shapiro :  Webs...

In this fourth installment of the 2020 year in review, Ben and Todd talk about breaking up roles to make the organization more resilient and less vulnerable, what losing the Swiss Army knife member of our team revealed as being emblematic of a business problem organizations face, and the importance of contingency planning for your workforce.  Show Notes Connect With: Todd Hines:  Website...

In this third episode, Ben and Todd talked about some of the processes we had to go through for the migration of our site from Squarespace to WordPress and then back again, the reasons behind we made the decision to move from one content management platform to another. We also discussed the benefits of automation of having a consolidated martech, and the efficiency gains we had Show Notes Connect...

For this episode, Ben and Todd talked about how our team’s initial reactions with the pandemic shockwave, getting incremental growths from our app store optimization campaign and realizing we’ve hit the ceiling. They’ve also discussed MarTech’s biggest learning experience so far, our very own, content syndication scoring.  Show Notes Connect With: Todd Hines:  Website  //  Link...

Ben speaks to Todd, MarTech’s Head of Content Production, and talked about dealing with their own personal struggles before the pandemic lockdown, the multi-layered pressures of dealing with a new world order, and the importance of having a clear order of process that helped MarTech’s content management production stay afloat.  Show Notes Connect With: Todd Hines:  Website  // ...

Today we discuss performance marketing and machine learning from a very practical standpoint. Joining us is Mike Nelson, Co-Founder at Four15 Digital, which is a growth agency dedicated to offering their clients the seasoned experience of a conglomerate corporation while maintaining the intimate attention of a small business. In part 1 of our conversation, Mike discussed his views on Google's use...

Today we discuss performance marketing and machine learning from a very practical standpoint. Joining us is Mike Nelson, Co-Founder at Four15 Digital, which is a growth agency dedicated to offering their clients the seasoned experience of a conglomerate corporation while maintaining the intimate attention of a small business. In part 1 of our conversation, Mike is going to tell us his views on Goo...

In this second episode with Nelson, we talked about the benefits of having a human behind the chatbox 24/7 for B2B business and how it builds relationships during the early phase. We also discussed the costs associated in staffing and what’s the process for dealing with site visitors who ask highly technical questions.  Show Notes Connect With: Nelson Bruton:  Website  //  Link...

In our first episode with Nelson, we talked about the early challenges of digital marketing and how social media changed the whole dynamic of B2B partnership programs. We also discussed what the next evolution of B2B marketing is, are the fundamentals still the same, and why the software alone isn’t the only solution for higher ROI. Show Notes Connect With: Nelson Bruton:  Website  //&nb...

In our third and final episode for this series with Vinnie, we talked about the effects of accelerated online buying behavior, how we actually have an offer problem and not a traffic problem, the waste going on with customer acquisition, and the right approach to the problem of having too much cash. We also discussed the need to go deeper, instead of wider in terms of cultivating channels and...

In our second episode with Vinnie, we talked about what are some of the growing pains of an early startup, developing the maturity of not chasing all channels at the same time, and figuring out the appropriate timing of getting out of your own shadow. We also talked about the importance of a process-driven manager and how humility in leadership empowers people that are actually good at what they d...