Marketing Society of TAG

Martech On My Mind

Business EN ↓ 4 episodes

Brought to you by the Marketing Society of TAG (Technology Association of Georgia), this podcast dives into the stories, trends, and technologies shaping modern marketing and commerce. We spotlight the innovators and local practitioners transforming how brands connect, engage, and grow. Whether you're in digital marketing, brand strategy, digital commerce, or marketing operations, join us as we continue the conversations from our events—and go behind the scenes with the voices driving marketing forward in Georgia and beyond. This podcast is brought to you by the Marketing Society of TAG (Techn...

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Marketing Society of TAG

Episodes

Will Answer Engines Rewrite Your Brand Story? 30.10.2025 1:00:46

AI and answer engines are changing how people discover and trust brands. It’s not enough to rank for keywords anymore. Host Elliott Brown interviews Guy Yalif, chief evangelist at Webflow; Tom Daly, founder of The Transformation Guild; and Mason Poe, CEO at Edgar Allen, breaks down how to make sure large language models tell the story you want told — and how owned media becomes the most contro...

How to Build an AI-Ready Marketing Team 01.08.2025 38:52

In part two of our AI series, we dive into what it really takes to build an AI strategy for marketing teams. Host Elliott Brown is joined again by Aby Varma, founder and principal of Spark Novus, to explore how marketing leaders can operationalize AI with purpose and scale. From identifying high-impact use cases to aligning with business priorities and navigating change management, this conversati...

AI 101 for Marketers: Getting Started with Confidence 01.08.2025 47:50

In the first episode of this two-part AI series, host Elliott Brown is joined by Atlanta-based AI strategist Aby Varma, founder and principal of Spark Novus, to break down what artificial intelligence really means for marketers. Whether you're new to AI or just trying to keep up, this episode covers the core use cases—like content creation, image generation, and automation—and offers practical tip...

Game On: Why Marketers Can’t Ignore Gaming 01.08.2025 46:38

In this kickoff episode of Martech On My Mind, host Elliott Brown explores the untapped potential of immersive marketing in gaming and eSports. Featuring a powerhouse panel of Georgia-based industry leaders, the conversation dives into why gaming is the largest and most engaged entertainment medium—and how brands can authentically connect with diverse, global audiences through it. From real-world...