Martech On My Mind

AI and answer engines are changing how people  discover  and  trust  brands. It’s not enough to rank for keywords anymore. Host Elliott Brown interviews Guy Yalif, chief evangelist at Webflow; Tom Daly, founder of The Transformation Guild; and Mason Poe, CEO at Edgar Allen, breaks down how to make sure large language models tell the story you want told — and how owned media becomes the most contro...

In part two of our AI series, we dive into what it really takes to build an AI strategy for marketing teams. Host Elliott Brown is joined again by Aby Varma, founder and principal of Spark Novus, to explore how marketing leaders can operationalize AI with purpose and scale. From identifying high-impact use cases to aligning with business priorities and navigating change management, this conversati...

In the first episode of this two-part AI series, host Elliott Brown is joined by Atlanta-based AI strategist Aby Varma, founder and principal of Spark Novus, to break down what artificial intelligence really means for marketers. Whether you're new to AI or just trying to keep up, this episode covers the core use cases—like content creation, image generation, and automation—and offers practical tip...

In this kickoff episode of Martech On My Mind, host Elliott Brown explores the untapped potential of immersive marketing in gaming and eSports. Featuring a powerhouse panel of Georgia-based industry leaders, the conversation dives into why gaming is the largest and most engaged entertainment medium—and how brands can authentically connect with diverse, global audiences through it. From real-world...