marketingSHOWCASE

Maria spoke to James on the podcast about supporting marketing apprentices, and giving those students the knowledge, skills and behaviours to support a business's marketing projects. She spoke about the changes with marketing apprenticeships and how tech and platforms are improving and changing at an exponential pace. And how AI is important, but not for what you may think! Customer analysis is on...

Mamit spoke to James on the podcast at Old Trafford about furnishings, and the difference marketing has to be when reaching B2B customers... They discussed about the segmentation of customers, how to differentiate between the two and that marketing to those is so important. They also spoke about research emotions and funnels - listen to find out more! Get the lowdown on marketingSHOWCASE and our f...

Ben jumped on the podcast with James at Old Trafford and spoke about all things Manchester. About tapping into the importance of a logo; the feeling that a logo can give people; to evoke a memory - and that businesses recognise that and want to work with them. He spoke about the importance of partnerships, and that having the same outlook and passion for Manchester is what brings partnerships toge...

Amy spoke to Alix on the podcast in Brighton about the delicate subject of surrogacy. They spoke about the expansion of the UK and US companies, the differences of finding matches in the UK and overseas and how this affects marketing. Amy told Alix about the advertising in Mexico, and unlike the UK, how Facebook and TikTok are their biggest channels. And how socials for a serious subject can be fu...

Mathias spoke to Alix on the podcast in Brighton about the niche market of dairy farms. They discussed the channels available for farming, how the audience has changed from once very localised to now very varied - and creating content for these different channels. He also spoke about how he wants to introduce Ai into his marketing toolbelt. And how the German market chooses stories over static ima...

Michael jumped on the podcast with Alix in Brighton. They spoke about the importance of perception - of bus drivers and the job itself. From recruiting a diverse group of people for the job, with real stories of current drivers sharing the good salary and the benefits of driving people to their destinations! Michael spoke about different ideas and content that is relevant to the audience, and a ca...

Alix spoke to Morella on the podcast in Brighton. They spoke about the evolving trend in golf travel! How sporting holidays have changed - how people now seek combined golf and experience packages, from wine tours to nature adventures. Morella explained about the change in focus; it used to be just golf trips, but now it is more about the destination, or an experience such as safari - but with gol...

Louise jumped on the podcast with James at Villa Park. They spoke about the misconception that Cheltenham is just a racecourse - but they actually only race 16 days of the year! And that's a lot of days to fill the 380 acres of countryside and venue space for many different events, from conferences and events to music festivals. And because of that they constantly need good B2B and B2C marketing....

Sam spoke to James about having a controversial opinion on marketing and being a formalised generalist! He spoke about not being boring, not copying your competitors' marketing tactics but defining a system that is going to work for your company, getting it to work repeatedly over and over until it needs minimal intervention from the marketing team (and sticking to it) Sam told James about the pro...

At the Leeds marketingSHOWCASE, James spoke to Michelle about B2B marketing in the field of professional services - and the art of wearing many marketing hats! Michelle speaks about being very passionate about the reality of using human-to-human connection when marketing B2B - and what it doesn't need is stock images and boring content... She speaks to James about the importance of search, finding...

At the Leeds marketingSHOWCASE, James spoke to Sam about the transparency of car auctions, and how they managed to change the perception of buying cars, by using video. Sam speaks about the success of using YouTube and specialist YouTubers to use car auctions for their content and how people are fascinated by influencers videos - closing 2025 with over 10 million views for their business! And how...

Rashi spoke to James about using newsletters, and how they shouldn't be underestimated. She speaks about how the written word is still very much alive, and a consistent newsletter builds a relationship with its readers, stays very personalised and carries the brand voice with the added bonus of storytelling. And it doesn't have to be boring! Something arriving in your letterbox will always catch t...

At the Twickenham marketingSHOWCASE, Alix speaks to Oli about his interactive campus TV, SUBTV that connects and rewards students! He told Alix about expectation Vs. reality when it came to the launch - and how engagement was not as strong as they thought after a year long build! They learned the importance of trust and loyalty, and to concentrate more on awareness for their brand. Oli also spoke...

In one of the first marketingSHOWCASE podcasts of 2026, James speaks to Matt about marketing and undergraduate recruitment within the school of computing and engineering. Matt told James that there is a lot more to deal with than people think when marketing in higher education, including stakeholder management, event planning and campaign planning. ...and how authenticity is the way to market to G...

In the first marketingSHOWCASE podcast of 2026, Susan speaks to James about the complex world of marketing in a legal world: the importance of branding, trusting a legal firm and getting the name and personality out there. James asked about the client journey, data, GDPR and spinning plates! ...and of course they discuss AI! Get the lowdown on marketingSHOWCASE and our forthcoming events at https:...

In one of the first marketingSHOWCASE podcasts of 2026, Alex speaks to James about the importance of 'always being on' digitally, the growth of the business and redefining their messaging with their marketing. He spoke about having a few years away and how many aspects needed to change on his return. And how he took time to implement all the different layers marketing managers always need and want...

Cheska speaks to James on how utilising PESTLE analysis (a company's macro-environment by examining six external factors) and Porter’s 5 Forces - a strategic framework that analyses the competitive forces within an industry - can help to form a complete scan of the world around your business, allowing your marketing team to create flexible and robust strategies. Cheska speaks to James about the st...

In a world where there is a greater emphasis on speed and for AI for copywriting, is a risk that marketers lose personality and brand identity? Guy speaks to James about brands who stick to their beliefs and messaging - and those don't, risking it with AI and affecting their brand performance. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show...

In a marketplace where everyone’s shouting, most brands stand around and look, sound and even act the same. Jordan joins James to dig into why brand is no longer a “nice-to-have” - it’s the difference between being remembered or ignored. They explore what separates standout brands from forgettable ones, the costly mistakes companies make when they get it wrong, and how to build a brand that cuts t...

Our last podcast guest at marketingSHOWCASE Birmingham was Laura Donnelly. She spoke to James about the importance of resilience in marketing. Sometimes its difficult to adapt in marketing, especially in a small team. Not only do you have to to adapt to constant change, keep up with new trends, you also have to recover from unexpected setbacks, always be relevant and mentally available! Laura spok...

Our second guest at marketingSHOWCASE Birmingham was Lauren. She feels very strongly about the importance of websites. A website is the modern front facing platform for your customers/users/clients. It establishes credibility, builds trust, and creates a positive first impression for potential customers. It acts as a central hub for information, and is accessible 24/7. Lauren spoke with James abou...

Our first guest at marketingSHOWCASE Birmingham is Michael Younger, Head of Marketing at Treetops Hospice. In a time when our inbox, feeds and chat are swimming with the subject of AI, Michael speaks to James about how we need to concentrate on putting people at the forefront of marketing a business, not the company. Real voices, real stories, for real people. Get the lowdown on marketingSHOWCASE...

Our final guest of the day at marketingSHOWCASE Leeds is Samantha Goodwin, Senior Marketing Manager at Headstar, a specialist finance recruitment consultancy. We dig into another area of AI, looking at the importance of communities As a one-person marketing department, she runs everything including their website, LinkedIn, working with their PR agency and launching a podcast and running events! Th...

Our second live episode at marketingSHOWCASE in Leeds is with Rosie Macdonald, from Law firm Squire Patton Boggs. She joins us to explore the impact of AI on marketing. They discussed the very on-point question about AI - is it going to take over our jobs, or is it going to make out lives easier? Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This sh...

Megan is the Marketing Campaigns Manager at Harworth Group, one of the UK's leading land and property regeneration companies. She spoke to James about how we look at how people are at the heart of every business and what that means for marketers, including the importance of building an avatar. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show...