marketingSHOWCASE

We talk to Megan Witty from Rainforest Concern at marketingSHOWCASE Bristol, on 7 October 2025.

We chat to Cato Goffin at marketingSHOWCASE in Bristol, on 7 October 2025.

We speak to Cathy Evans from Land App at marketingSHOWCASE Bristol on 7 October 2025.

Ben is the CEO OF The SEO Works, an exhibitor and speaker at marketingSHOWCASE. His company are digital experts who offer paid search, paid social , and getting customers to clients. He spoke to James about how marketing has become more personalised and tailored to the customer and how marketing tools can change, but good marketing is understanding your audience. The covered AI overview, and how i...

Claire is the CEO of Trio Media, a website and performance marketing agency, and holds a seminar at marketingSHOWCASE - 49 killer performance marketing tips that actually work. As well as discussing an idea of a bingo-style call for the 49 tips (they can never get through all 49 so direct attendees to the e-book for the rest) Claire spoke to James in more detail about how SEO is changing; we give...

Tom Maskill is the CCO at Webmart, a sustainable marketing agency. he spoke to Alix King about the normality of AI, how Webmart have recently introduced their first AI policy - which includes which AI tools they use, how they use AI to communicate to clients and recipients of their marketing campaigns. He also spoke about the importance of how they use AI with clients, and how it can improve the o...

Alix King spoke to Ted at DotDigital about HIS personal use of AI, especially for itineraries for trips - where he's going, what he wants to eat, and things he wants to see and do. AI then puts together an efficient way of pulling all these elements together. Simple! Alix of course also spoke to Ted about DotDigital's use of AI; how they use it for programme automations and to generate more releva...

Jon spoke to Alix King that as a video maker, he has been using tools that aren't real for years (CGI, photoshop, cartoon) but fictional human beings instead of a real peeson is where he draws the line. Jon went on to say that If your personal brand uses AI to have conversations with customers; that's not you, or your personal brand, and it's speaking to prospective clients! People trust in people...

Attila spoke to Alix King about how AI has improved businesses - and marketing. They discussed how marketers have become familiar with using day-to-day AI, from the inception of regular AI in 2023, to ChatGPT being used by people daily in 2024. In March 2025 it was announced that there were a BILLION daily queries for ChatGPT, that personalisation is expected for marketers now - and AI is the tool...

Alicia Torres is the Senior Marketing Manager at Force24. She spoke to Alix King about the dreaded subject of AI and if it makes you a lazy marketer or if it benefits business... Alicia spoke about how much is too much, and how she would never choose to use something to do a job that she could not do herself - and everything tech and tools is a balance. Listen to the episode to find out more. Get...

Rae is the Senior Brand Manager at Gattaca, one of the top companies that finds talent for the STEM (Science, Engineering, Technology and Mathematics) industries. Rae spoke to Alix about the power of POSITIVE marketing, not focusing on the negative. And if marketing reaches everything, from the bread we buy to the holidays we take: why don't we make it about happiness? Listen to the episode to fin...

Andrew is the Group Marketing Director at Elevate, a business connectivity and network provider. He has worked both agency and client side and has a whole load of experience in the industry. He spoke to James about keeping businesses going with network connectivity, building awareness on internet connections, going against the 'big boy' household names and how building trust and relationships is s...

Hayley runs a marketing agency, helping B2B businesses grow. She spoke to James about her work that includes content marketing, SEO, email marketing and how she has worked with digital agencies, the healthcare industry and manufacturing among others. They discussed the future of B2B email marketing and how it still gets the best return, especially for consultative narrative. Hayley spoke about acc...

Barnaby is Marketing Manager at PAL Hire, the 'Deliveroo of construction equipment' - instead of going to different suppliers, construction companies use them as the 'middle man'. He spoke to James about his target audience, the challenges because they are busy on site or busy in the office - and how he has to make sure that they are constantly visible for this reason. Barnaby discussed how import...

Emma works in the backstage and entertainment space and speaks about how important the 'behind the scenes' operations is, from sound rentals, production designers and green screens. Emma told James about the technical aspects of events, PR, and product marketing for REALLY specified companies that offer event items (the mic that Kurt Cobain used, the sound desk that Pink Floyd used!) and those tha...

James spoke to Dan about legacy broadcasting, going digital first and a rebuild of just about everything for the channel... Dan shared about launching the first ever streaming app in the UK, putting SEO at the forefront of the build for a streaming site, and working with everyone from the press, marketing team, editorial and UX - then engineers and technical teams once the project is in full flow....

James spoke to Jon about lead generation for merchant banking, gaining leads for the banking teams - and the complexities of targeting the companies who need money lending for specific reasons. Jon also spoke about the challenges of the strict guidelines, and ensuring that they have to provide the risks, the 'negative' aspects as well as selling a positive financial product! Listen to the episode...

The Marketing Optimist is a digital marketing agency in Leeds - and Richard's team were exhibitors at marketingSHOWCASE Manchester. Richard spoke to James about the different facets of marketing, how many are becoming bored of AI, and how users need to decide if they're using is at a toy or taking it seriously - use it as a positive tool and for inspiration! They also spoke about authenticity, the...

Ross is the Video Production Manager of SUSU Media, part of Southampton University. They provide video content for businesses and charities, but also hold video marketing consultation for those still hesitant to dip their toes in the video pool. Ross spoke to Alix about not being scared of video, and that his mission is to show people that video is NOT technical any more and anyone can do it. They...

Nicky runs a communication agency in the New Forest that offers PR, strategic marketing, project management and content creation. She spoke to Alix about offering all comms or one type of comms, the variety of their work and clients they work for - from working with for a data analytics company building their podcast, website, video case studies and brand management, to mentoring staff with market...

Lee-Ann spoke to Alix about affiliate performance marketing and how it is good for small budgets, how she loves it because its relationship-led. Lee-Ann explains all about how the affiliation relationship works, how brands can benefit from each other and even get a kickback from it... Listen to the episode for more on affiliate marketing! Get the lowdown on marketingSHOWCASE and our forthcoming ev...

Kordelia spoke to Alix about spending her time thinking of different psychological ways of how to engage with an audience. She shared how there is too much pressure for further education and how she knows that an apprenticeship is correct for her. She talks about apprenticeships giving here more creative freedom - and how she loves ChatGPT! Listen for more insights into the world of marketing appr...

Jennie spoke to Alix about working on newspapers and falling into property marketing... She spoke about being a one person team, the diversity of the property business and the misconception that the marketing is for the buyers, but Jennie's main job is marketing the business to get people to sell their houses with them. Listen to the episode to hear more about how estate agents are having to up th...

Jade spoke to Alix about her incredible journey, from owning a marketing agency, to receiving a life-changing diagnosis, then being so bored she started up another agency providing marketing training, career mentoring, and corporate upskilling that actually works! From apprenticeships to marketing, Jade discusses why she needed to combine the two... Listen to the episode to hear about Jade's motiv...

Becky spoke to Alix about her role as digital account director and explains how easy and useful it is to have Google Analytics on your website. They had a conversation about how in-depth GA4 can be - from seeing why people land on that webpage, why they visit and why they might be leaving. Listen to the episode to see why your website should have Google Analytics, and which forms of AI Becky uses....