MarketingEdge Podcast

In the second episode of Search & Sustain, Erin Hallstrom and Seth Hastings talk about voice vs. AI "voice" and what actually builds trust with audiences and buyers.   Here is how you keep the conversation going and stay connected: MarketingEDGE Newsletter Subscription Erin Hallstrom's LinkedIn Seth Hastings' LinkedIn

B2B marketers are not short on tools, trends or tactics. What they need now is better judgment about which ones are actually worth using. In this episode of MarketingEDGE, Abby White and Alexis Gajewski discuss the month’s most-read MarketingEDGE stories and what they reveal about where B2B marketing is headed next. From AI overconfidence and weak data systems to ABM nurture gaps, B2C trend transl...

Search and Sustain is built for marketers trying to figure out what actually earns attention today — in search, in inboxes, on LinkedIn, and now inside AI-driven platforms like ChatGPT, where apparently everyone is suddenly an SEO expert. Hosted by Seth Hastings and Erin Hallstrom, the podcast blends audience marketing, SEO/AEO, editorial strategy, and real-world marketing psychology into conversa...

B2B marketers are being asked to do more, move faster and prove impact, all while AI, buyer expectations and internal bandwidth keep shifting. In this episode of MarketingEDGE, Abby White and Alexis Gajewski discuss the stories marketers couldn’t ignore this month and what they reveal about change fatigue, lean-team survival, customer understanding, AI-era visibility and the growing importance of...

What do famous families and your product pages have in common? Everything—if you’re thinking about SEO the right way. In this episode, we break down why your product pages shouldn’t compete with each other—and how treating your brand like a connected “family” can dramatically improve search performance. You’ll learn: What entity SEO is and why it matters How internal competition hurts rankings Why...

Marketers have more data than ever—but are they focusing on the right things? In this episode of MarketingEDGE, we explore new research showing a shift away from ROI metrics and toward deeper customer understanding—and why that change could redefine what success looks like in B2B marketing. Episode Resources  The Shift From Metrics to Meaning: Why Marketers Are Refocusing on Customers https://www....

Marketing isn’t getting easier—it’s getting more complicated. In this episode of MarketingEDGE, we break down the stories marketers couldn’t ignore this month and what they reveal about shifting expectations around AI, SEO, and buyer trust. If it feels like the old playbook isn’t working the way it used to, this conversation will help you understand why—and what to rethink next. Episode Resources...

AI adoption isn’t just a technology challenge—it’s a human one. In this episode of MarketingEDGE, we explore why change fatigue may be the real reason transformation efforts stall, and how leaders can build true change readiness by focusing on capacity, communication, and the employee experience. Episode Resources https://www.marketing.endeavoredge.com/data-and-tech/article/55365669/from-change-fa...

Managing marketing alone—or with a very small team—means balancing strategy, execution, and measurement all at once. In this episode of MarketingEDGE, we explore how solo marketers can bring more structure to their work by aligning tactics with the funnel, organizing campaigns more effectively, and building systems that improve results without increasing workload. In this episode: Why structure ma...

AI adoption is accelerating across marketing teams—but the biggest challenge may not be technology. It may be people. In this episode of MarketingEDGE, we explore the widening gap between organizations that are building real AI capability and those still unsure how to approach the shift. As AI tools move beyond simple assistants into more complex systems, marketing leaders are confronting a critic...

Your buyers are fact-checking your claims... In this episode of MarketingEDGE, we explore proof-based marketing and why credibility now matters more than copy. Learn how to audit your messaging, align marketing with real outcomes, and build trust in a market that questions everything. Episode Resources  Building Trust in a Skeptical Market: Strategies for Proof-Based Marketing https://www.marketin...

Trust is eroding. Buyers are moving faster. And increasingly, brand decisions are being made without ever visiting a website. In this episode of MarketingEDGE, we explore how shifting buyer behavior, rising skepticism, and the influence of AI are reshaping what credibility and authenticity mean for modern brands. As audiences retreat into smaller, like-minded communities, marketers face a new chal...

In a world flooded with AI-generated content, mixed messages, and eroding confidence in institutions, one thing is becoming clearer: trust is harder to earn — and more valuable than ever. In this episode of MarketingEDGE, we explore what “trust” really means for modern brands, why skepticism is at an all-time high, and how marketing leaders might need to rethink what truly drives belief, loyalty,...

AI is changing how marketers personalize experiences—but it’s also introducing new risks. In this episode of MarketingEDGE, we explore how AI-driven personalization is evolving and why many marketing organizations are struggling to translate new tools into strategic impact. In this episode, you’ll explore: How personalization is changing in the AI era Why signal vs. noise matters more than ever Wh...

In this episode of MarketingEDGE, we explore two timely realities for modern marketing teams: AI can help you move faster—but it can also confidently make things up, and AI is reshaping how leaders work across every business function, including marketing. First, we share practical guardrails for avoiding AI hallucinations when using AI for research and trend reporting. Then, we highlight an Execut...

Account-based marketing is supposed to focus your efforts—but what if your ICP is actually shrinking your pipeline? In Part 1 of our ABM Misfires series, we break down one of the most common ABM mistakes: building an ICP that’s too narrow (and getting narrower over time). You’ll learn why “in-market only” ABM limits growth, how the 95/5 rule reshapes your strategy, and what high-performing teams d...

To start 2026, MarketingEDGE keeps things practical with AI advice you can use immediately. This episode breaks down why visibility in AI-driven search is shifting from keywords to brand authority—and how credibility and trust now determine which brands get cited. We also share simple ways to use free AI tools to generate ideas, refine copy, repurpose content, and plan social posts—without adding...

AI is everywhere in marketing—but most teams are still struggling with the basics. In this episode of MarketingEDGE, we break down why so many AI initiatives fail to deliver ROI and what separates high-performing teams from those stuck in pilot mode.
 We also explore how pairing first-party data with AI can unlock smarter targeting, personalization, and campaign performance in a cookieless world.
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In this episode of MarketingEDGE, we cover two timely articles for modern marketers. First, we examine why customer loyalty is now a board-level growth metric, not just a marketing KPI—and how retention, trust, and experience tie directly to long-term performance. Then, we cut through the hype with 2025 Marketing AI Insights, exploring where AI is delivering real ROI, how AI agents are moving into...

On this episode of the MarketingEdge we unpack the latest MarketingEdge Newsletter, highlighting how the digital landscape is evolving and creating new challenges, leaving cross-functional teams the responsibility to ensure campaign quality and performance stay intact. We also cover how to take your optimization strategy into the AI era, starting with some GEO tips!   Episode Resource https://www....

On this episode of the MarketingEdge we unpack the latest MarketingEdge Newsletter, highlighting how as click-through rates plummet due to GenAI search results that stop buyers in their tracks, marketers are aiming to secure their share of voice through targeted GEO experiments, and we continue our AI misconceptions series, highlighting what could be holding your marketing back and how to leverage...

On this episode of the MarketingEdge we unpack the latest MarketingEdge Newsletter, highlighting how common misconceptions about AI in marketing can limit success and discover how to use AI effectively and ethically, and dive into how blogs became the most measurable, trusted assets in digital strategy.    Subscribe to the MarketingEdge https://www.marketing.endeavoredge.com/subscribe   Follow the...

Welcome to The MarketingEDGE Podcast — We track the B2B trends, decode the successful B2C tactics, and translate them into usable frameworks for your team. By focusing on Brand, Data + Tech, and real-world case studies, we equip you with the Intelligence for Turning buzz into business, eliminating the guesswork from your next campaign. https://www.marketing.endeavoredge.com/