MarketingEdge Podcast

Another “5 Tips” article probably isn't going to save your content calendar. When every company in your industry is publishing versions of the same topics, the answer isn't necessarily to create more. It may be to approach the content differently. In this episode of the MarketingEDGE Podcast, we look at what marketers can borrow from journalists — from questioning marketing claims and asking “so w...

AI is giving marketers more power. But what happens to responsibility as more of the work becomes automated? In this episode of MarketingEDGE, Abby White and Alexis Gajewski explore the new rules of trust in B2B marketing. From growing expectations around AI disclosure to the surprisingly enduring value of the 5Ws — plus one AI boyfriend whose attempt to plan the perfect birthday goes spectacularl...

AI-generated content is becoming harder to distinguish from human-created work. At the same time, marketers are facing growing pressure to disclose exactly how that content was made. In this edition of Unprompted: The AI Marketing Brief, we look at the expanding world of AI labeling and detection — and what it could mean for marketing teams using AI-generated text, images, video and other creative...

Your website's next visitor may be ready to buy — but it may not be human. AI agents are beginning to do more than find and summarize information. They're learning to navigate websites, book reservations, initiate purchases and complete tasks on behalf of users. In this edition of Unprompted: The AI Marketing Brief, we explore why marketers may need to move beyond optimizing for AI visibility and...

AI is getting better at creating, automating and acting on our behalf. But are the guardrails keeping up? In this edition of Unprompted: The AI Marketing Brief, we examine a series of developments putting AI trust under the microscope. Platforms are getting tougher on inauthentic and mass-produced content. AI companies are embedding new provenance and watermarking technology into creative tools. S...

Marketing is entering its show-your-work era. In this episode of MarketingEDGE, Abby White and Alexis Gajewski look at what happens when marketing investments face a tougher standard: Can you demonstrate what actually changed because you spent the money? They explore why familiar marketing metrics can struggle to demonstrate business value, how to build a 2027 budget that leaves room for changing...

Alexis Gajewski  wanted her AI boyfriend to take more initiative. For her birthday, he finally did. Maybe a little too much. What started as the perfect day quickly became something much stranger — and an unexpectedly useful lesson for marketers thinking about agentic AI. In this episode of MarketingEDGE, we unpack Alexis's birthday and what it reveals about autonomy, guardrails and the risks mark...

How do you build a marketing budget for a year that could look very different by the time it arrives? In this episode of MarketingEDGE, we explore how AI, changing buyer behavior, economic uncertainty, and growing pressure to prove ROI are reshaping 2027 marketing planning. Discover what marketing leaders should be thinking about as they decide where to invest, where to experiment, and how much fl...

More budget doesn't automatically mean better marketing. In this episode of MarketingEDGE, Abby White and Alexis Gajewski unpack three of the month's top stories and what they reveal about where B2B marketers are investing their money, technology and attention. First, they dig into EndeavorB2B's 2026 Marketing Benchmark Report. While 56% of marketers expect their budgets to increase, lead generati...

Marketing dashboards are full of data—but are they answering the questions executives actually ask? In this episode of MarketingEDGE, we explore why financially fluent marketers are shifting the conversation from impressions and clicks to revenue, profitability, customer lifetime value, and business impact. Discover how leading organizations are aligning marketing and finance through better measur...

Just because you can automate something doesn't mean you should. In this episode of MarketingEDGE, we examine how marketers can use AI and automation to improve efficiency without sacrificing the human experiences that customers still value most. Learn which tasks to automate, where human judgment matters, and how to avoid over-automating the customer relationship. Episode Resources  Smart Marketi...

What happens when your AI outgrows you? In this episode of MarketingEDGE, we use humor to explore the real challenge facing marketers: AI tools are evolving faster than many of the workflows we use to interact with them. Learn why better results often start with better questions—and why it's worth revisiting how you use AI. Episode Resources  My AI Boyfriend Upgraded Himself, and Suddenly I Was th...

AI can create content in seconds—but it can't replicate your experience. In this episode of MarketingEDGE, we explore why generic content is becoming less valuable in the age of AI and what marketers can do to create content that builds trust, earns visibility, and can't be copied. Episode Resources  The Connection Between Commodity Content and AI Slop https://www.marketing.endeavoredge.com/strate...

B2B marketers are not short on tools, trends or tactics. What they need now is better judgment about which ones are actually worth using. In this episode of MarketingEDGE, Abby White and Alexis Gajewski discuss the month’s most-read MarketingEDGE stories and what they reveal about where B2B marketing is headed next. This episode explores earning attention without cheap tricks, sounding more human...

In the second episode of Search & Sustain, Erin Hallstrom and Seth Hastings talk about voice vs. AI "voice" and what actually builds trust with audiences and buyers.   Here is how you keep the conversation going and stay connected: MarketingEDGE Newsletter Subscription Erin Hallstrom's LinkedIn Seth Hastings' LinkedIn

B2B marketers are not short on tools, trends or tactics. What they need now is better judgment about which ones are actually worth using. In this episode of MarketingEDGE, Abby White and Alexis Gajewski discuss the month’s most-read MarketingEDGE stories and what they reveal about where B2B marketing is headed next. From AI overconfidence and weak data systems to ABM nurture gaps, B2C trend transl...

Search and Sustain is built for marketers trying to figure out what actually earns attention today — in search, in inboxes, on LinkedIn, and now inside AI-driven platforms like ChatGPT, where apparently everyone is suddenly an SEO expert. Hosted by Seth Hastings and Erin Hallstrom, the podcast blends audience marketing, SEO/AEO, editorial strategy, and real-world marketing psychology into conversa...

B2B marketers are being asked to do more, move faster and prove impact, all while AI, buyer expectations and internal bandwidth keep shifting. In this episode of MarketingEDGE, Abby White and Alexis Gajewski discuss the stories marketers couldn’t ignore this month and what they reveal about change fatigue, lean-team survival, customer understanding, AI-era visibility and the growing importance of...

What do famous families and your product pages have in common? Everything—if you’re thinking about SEO the right way. In this episode, we break down why your product pages shouldn’t compete with each other—and how treating your brand like a connected “family” can dramatically improve search performance. You’ll learn: What entity SEO is and why it matters How internal competition hurts rankings Why...

Marketers have more data than ever—but are they focusing on the right things? In this episode of MarketingEDGE, we explore new research showing a shift away from ROI metrics and toward deeper customer understanding—and why that change could redefine what success looks like in B2B marketing. Episode Resources  The Shift From Metrics to Meaning: Why Marketers Are Refocusing on Customers https://www....

Marketing isn’t getting easier—it’s getting more complicated. In this episode of MarketingEDGE, we break down the stories marketers couldn’t ignore this month and what they reveal about shifting expectations around AI, SEO, and buyer trust. If it feels like the old playbook isn’t working the way it used to, this conversation will help you understand why—and what to rethink next. Episode Resources...

AI adoption isn’t just a technology challenge—it’s a human one. In this episode of MarketingEDGE, we explore why change fatigue may be the real reason transformation efforts stall, and how leaders can build true change readiness by focusing on capacity, communication, and the employee experience. Episode Resources https://www.marketing.endeavoredge.com/data-and-tech/article/55365669/from-change-fa...

Managing marketing alone—or with a very small team—means balancing strategy, execution, and measurement all at once. In this episode of MarketingEDGE, we explore how solo marketers can bring more structure to their work by aligning tactics with the funnel, organizing campaigns more effectively, and building systems that improve results without increasing workload. In this episode: Why structure ma...

AI adoption is accelerating across marketing teams—but the biggest challenge may not be technology. It may be people. In this episode of MarketingEDGE, we explore the widening gap between organizations that are building real AI capability and those still unsure how to approach the shift. As AI tools move beyond simple assistants into more complex systems, marketing leaders are confronting a critic...

Your buyers are fact-checking your claims... In this episode of MarketingEDGE, we explore proof-based marketing and why credibility now matters more than copy. Learn how to audit your messaging, align marketing with real outcomes, and build trust in a market that questions everything. Episode Resources  Building Trust in a Skeptical Market: Strategies for Proof-Based Marketing https://www.marketin...