Marketing your Private Practice with Kathy C

As a practice and business owner, it's important to create valuable marketing content that can attract and retain clients.   However, in that quest for clients, some of the biggest mistakes practice and business owners make when it comes to their marketing, only cause more problems!   Here’s what happens, you see an issue, and go looking for advice and ideas trying to get your marketing to pa...

If you are wondering where the wasted time in your day goes - one reason may be from creating more marketing content than you need to be effective. It is possible to create less marketing content and make it work better than ever.  This shift starts by being strategic with your marketing and having a plan that guides you so that you are not creating more content than you need to be effective. Beca...

On this episode we are doing one of our FREE Marketing Audits with Carrie Dennett a Registered Dietitian Nutritionist, Consultant, Journalist, Speaker and owner of Nutrition by Carrie.  We will be focusing on Carrie’s website and her home page in particular because she is wondering how to get more visitors converting and booking calls with her.  Listen in to learn what actions Carrie can take to m...

There is one marketing tool that is your path to doing less marketing and helping more clients -- which is how you grow your private practice!  A Consistent Content Plan  - which may not be what you think it is - not  only saves you time, but helps your marketing work better, and you work less… with more results!  Learn more about this element that is part of your overall content marketing plan an...

Too many practice owners - especially women - diminish themselves and their marketing messages and services with their words.  Words that confuse people, words that can cause you to lose clients, referral partners and even sabotage your practice growth. I don’t want that for you.      With marketing - especially the elements in Pillar 2, Messaging - clarity will always win over cleverness and it a...

The most often asked question I get from practice owners when it comes to marketing is… “How much time should I be spending on my marketing?” Everyone wants to be sure they are doing the best they can and using their time wisely, while also getting a return on investment for that time.  In this episode we’re going to discuss how much time you should spend on your marketing and how you might be sab...

In life and business, we often skip over the simple things, looking for the easy button or instant solution to our troubles.  It’s this same drive that sees many practice and business owners dismiss their marketing foundations as “old school” and not needed as they struggle to build their dream practice. One where they can post on Instagram once and fill up their client bookings!   But, it has oft...

Do you want to be more efficient with your marketing and get more results which means more clients?  Then get organized and use a content marketing planner so that actually happens!  Using a content planner helps you overcome some of the biggest struggles and roadblocks folks have with their marketing.  This is also how I help clients get to a place where they can spend just 15 minutes a day onlin...

If you're like most practice owners, you went into business to help people not do marketing!  You change lives because you have the expertise and skills to make that happen for your clients. You help others heal and live long healthy lives. Your knowledge and skills are changing the world… It's why I refer to you as private practice heroes.  So let’s not let something like marketing stan...

When you find yourself working nights and weekends, you may want to do a reality check on your time and your calendar.  If you are not being as honest with yourself as you should when it comes to what you can truly accomplish in your workday that could be the very cause of those late nights and the exhaustion and stress that comes with it.  WHY? Because how you plan that time will also affect how...

When it comes to marketing a private practice, many owners hit a roadblock they don’t even realize is there. A roadblock that keeps you stuck in a world where you see little growth, you struggle to get clients, and you worry about making your practice a success. There’s often some fear that you might have to go and find a JOB because the practice is just not working.  I don’t want this for you… so...

Most private practice and business owners see the lure of group programs and online courses as the magic solution to their time and money problems, but it’s often not the case. Today on the Marketing your Private Practice podcast we are going to dive into why running a group program often creates more problems than solutions and how you can approach offering this type of service in a way that will...

Ever wonder how other practitioners have built their businesses and been in business for multiple years yet you struggle to make it work?  Most days you worry that you can’t make it work and might have to find a job, so how do other practitioners do it?   Well … I’ll let you in on a secret… The practitioners I’ve helped build 5, 6 and even some 7 figure businesses, most of them have followed a sim...

One of the top marketing mistakes practitioners make with their Instagram profiles is using one of those Link tools like Link Tree or LINK in BIO. THis is a mistake that is costing you website traffic and some LOVE from the search engines too!  In this episode we break down the background on your Marketing Foundations and why using a Link Tool like this is a mistake and what you can do instead to...

Are you one of those practice owners who avoids any type of goal setting and planning or don’t feel it’s helpful?  I get that, I was one of those people too. But once I learned a system that made goal setting make sense and was easy to do, I saw a shift in my business - more clients and registrants in my programs - which meant more income! Funny how it works that way.   Today I wanted to share thi...

The key to achieving more success in your private practice or business is something many people like to avoid.   Planning. More importantly, taking time to plan your goals and plan the activities to help you achieve those goals.  As much as it can come across as boring, and too simple to really make a difference, practitioners and entrepreneurs who set aside time to plan and review their goals do...

Growing a thriving practice doesn't happen without planning -- but so many folks skip the planning which in the long run means skipping out on the results.  No results means …not achieving your goals. You probably get the feeling you’re not achieving your goals if you aren’t booking the consults you need that convert into clients. The folks who will pay you for your services.  Here’s the thin...

This week we have 3 special bonus episodes happening on the Marketing your Private Practice Podcast. They are all LIVE Strategic Reviews of Lead Magnets to help practice owners overcome some of their struggles when it comes to generating new leads.  These are a kickoff to offer you a sample of what we will be doing over the next two weeks in the FREE Marketing Momentum Bootcamp starting November 2...

This is one of the three special bonus episodes happening on the Marketing Your Private Practice Podcast this week. We are doing LIVE Strategic Reviews of Lead Magnets to help practice owners overcome some of their struggles when it comes to generating new leads.  This is our way to offer you a sample of what we will be doing over the next two weeks in the FREE Marketing Momentum Bootcamp that sta...

This is the third of the three special bonus episodes happening on the Marketing Your Private Practice Podcast. They are all LIVE Strategic Reviews of Lead Magnets and List Building practices to help practice owners overcome some of their struggles when it comes to generating new leads.  These are a kickoff to offer you a sample of what we will be doing over the next two weeks in the FREE Marketin...

Having an irresistible lead magnet isn't the magic button to getting people signing up and becoming leads on your email marketing list. But, like other practice owners… you wonder why people aren’t signing up for your lead magnet? That’s what Sarah J asked me when she reached out after the last episode. She wanted to know why the lead magnet she had for her practice wasn’t getting people sign...

Lead Magnets are the path to new clients for every private practice or business owner. Your lead generation system is what helps you get those new leads. And you will want to be bringing in new folks because no business can survive only on the leads you have today… that pool will eventually dry up. This is a mistake practitioners often make, thinking because they are booked with clients, marketing...

Email marketing is one of the best marketing activities you can put time into because the ROI on this time will often be the one that pays off the most for your private practice.  The biggest issue most practice owners have with email marketing is you are always looking for ways to get more folks opening and reading your emails!  Today’s episode shares a marketing strategy that’s helped many of my...

Some of my Thrive Marketing Academy members have been having some great success and results with their marketing and it’s all been related to a type of marketing that most practice and business owners forget to do.  Offline Referral Marketing. Signing 3 new clients in one week, getting booked to do lunch and learns for 6 offices of a group medical practice - - these are some successes that practic...

Most practice owners tell me they feel like they can’t get out of that endless cycle of doing marketing to get clients and grow the practice. And when it’s not working they do what so many try to fix it… more marketing… and then more and even more. Some try to learn new ways of getting your marketing to work, so you try some new things … and holy crow, by the end of any given week, you are exhaust...