Marketing your Private Practice with Kathy C

If you are like a lot of practice owners you are probably overlooking the importance of the ONE page on your website that can get you new clients. Which means more sales and growth for your practice.  Today we are going to dive into the most important page on your website and how to optimize it to get more leads and more clients.   When you started your practice, like most business owners, you wer...

If folks don’t understand your messaging… the marketing for your practice could be falling as flat as a souffle that drops when you take it out of the oven. Now, souffles are supposed to do that, but your marketing, especially your marketing messages, should not!  Messaging is a key component when marketing your private practice… Yet often practice owners stumble on having a clear message that peo...

What would happen with your private practice if you had an accident today and ended up in Intensive care in the hospital unable to speak or do anything… What happens to the clients who are on your calendar for tomorrow? How would they even know anything has happened to you? Would anyone have clear instructions on what to do to help you and your practice? If not, then you need a backup – disaster p...

Every Private Practice Owner wants Google to show their website to people searching online. You want website traffic that leads to more clients, and having search engines send them to your website is ideal.  But a recent Google update within their search engine systems could affect your website - especially if you are using tools like Artificial Intelligence to help create your content for you. Th...

Private practice owners often worry about being too salesy when it comes to marketing.  They worry about emailing people too much, about selling too much, about bombarding people with their marketing and turning them off.  Let me tell you - this should be the least of your worries when it comes to marketing your private practice.. More people never sell enough than sell too much in my experience....

You cannot be afraid of asking for the business when it comes to marketing your private practice.  To do this means including Calls to Action in your marketing content - your website, blogs, social media and yes, even when talking to people!  Private Practice Owners are healers which tends to mean you want to avoid sales and marketing … but if you do, you put your practice at risk. Like every busi...

Want to know the secret to getting more clients by doing less marketing for your private practice?  Here’s the deal. You need to know this dream life we speak of… it is possible but you’ve got to get back to the basics and stop chasing the FAD marketing plans out there.  If you’ve found yourself saying things like, “ I just want to work with clients… I don’t want to be doing marketing all day… ” T...

If you are like most practice owners I work with, you’d rather not do any marketing at all! Let alone spending time on social media every day trying to find clients.  Now, that’s not really practical… but, all businesses need to do 2 two things to stay in business - sales and marketing.  So marketing is needed, but there is a way you could be doing less marketing and getting more results…and by re...

Everyone wants that practice where the marketing just happens magically. That can be a reality and the private practice marketing tips in this episode will share how you can get to the place where you spend just minutes a day on social media and still have a thriving practice. Yes, even 15 minutes!  When you have the systems and plans that make your marketing more effective and efficient - this is...

Private Practice Marketing Tips to Grow your practice, without spending hours a day on social media ...  If you are ready to book more clients and stop the marketing overwhelm and stop trying all the marketing tactics and fad marketing plans you find online, none of which are working… then this podcast is for you! Kathy Colaiacovo is a marketing strategist and business coach who specializes in mar...