Marketing your Private Practice with Kathy C

There is no need to create tons of content to market your private practice and spend time you don’t have to do it.  You could actually create 5 pieces of content and turn that into more than 45 pieces!   If you've ever felt overwhelmed with your marketing, especially with the seemingly insatiable need for new content in today's online world… you are not alone.  But there are ways to save...

When you write an article to use for marketing your private practice, be sure to leverage it for a newsletter and a blog post to maximize your reach and impact. You don't want to waste time or your valuable content by limiting it to just one platform. But BEFORE you post it in both places, there are specific elements to format differently so you get the most ROI possible from the content.  In...

To celebrate my 15th anniversary in business, I‘m sharing 15 key actions and lessons that helped me thrive in business since 2008! Listen in as I reveal the Power of ONE in these 15 lessons. Whether you're a new or seasoned private practice or business owner, there's something in this episode for you. Each lesson provides ONE specific action to help you avoid some of the pitfalls that ho...

Ever want to see how others are able to write articles for their private practice marketing?  And they seem to do it so easy?  Well, that is what we are doing today on the podcast… Writing an article in under 30 minutes.  Kathy C asked for your article ideas on Instagram, and today she is taking one idea, one sentence given to her by Olivia from the Arthritis & Injury Care Centre in Nova Scoti...

Therapy, nutrition counseling, coaching…No matter the type of service your private practice or business offers, your marketing will not go very far if you only use ready-made content created by others and sold in bulk for tons of people to use.  As a service-based business, your expertise is what people are buying. You need to write your own marketing content! Your own blogs and newsletters.  And...

If like many practice and business owners, you are stuck trying to figure out what put into an article for your newsletter, then this episode is for you!   It’s especially going to help if you often sit down to ‘do marketing’ and only come up with one line … “What do I write or talk about?”  Kathy C introduces a simple 3-step process to generate a content bucket of ideas - enough content ideas for...

If you had one hour a week to do the marketing for your private practice, what should you focus on? People ask me this all the time - because for some business owners, one hour may be all they have to spare.  In this episode, you’ll learn an approach to marketing for the busy private practice owner. Learn the essential elements and strategic steps needed to maximize your marketing impact while jug...

When you are marketing your private practice, one goal most practitioners have is to get more traffic and leads. But when Instagram is your preferred social media channel, this can be hard because you cannot have clickable links in your content. Well, not if you are like 84% of the Instagram billion-plus users who have under 10,000 followers.  But there is now a new feature offered by Instagram th...

One of the first things to get dropped when people get busy in their practice or business is marketing.  But marketing is that critical activity that brings you new traffic, leads and clients.  - You cannot afford to stop being consistent with your marketing, but you don’t want to be burning the midnight oil every day either… so what do you do?  - Overcoming this issue of no time left in the day h...

Wasted time is a common issue faced by practice owners and can hinder marketing efforts.  Whenever life gets too busy, most practice owners tend to kick their marketing to the curb to free up time.  But you cannot be shelving the one activity that should never stop in your practice or business. Marketing to attract new clients.   Getting over this roadblock is a matter of figuring out where you ar...

Messaging is key in your marketing and not just in emails, blogs and social media content, but also in the content you deliver any time you talk in front of a group - in person or online and official presentations or not! All messages matter!  Today we are focusing on your message in your presentations. Because you don’t want to deliver any talk and not have the audience understand the message you...

Email marketing and sending newsletters is essential to the growth of your practice or business. It also helps with nurturing and engaging your community, including leads, prospects, and past clients. Having that consistent communication via email helps build trust and positions you as a reliable resource.  This is why your email marketing is so key as one of your business assets and marketing fou...

Most practice and business owners don’t realize their marketing efforts can be undermined by some of the annoying things we see on social media!  Spam comments on Instagram posts, friend requests from fake Facebook profiles and fake followers on Instagram… Most people ignore these, but they can actually be hurting your marketing efforts - or worse, putting your friends & family at risk of bein...

In today’s online world, the term launching refers to launching a special marketing campaign to get more sales of a program or service you offer. Having a launch is a great way to get the word out about that offer - a program or service you offer. It’s also why it’s so important to match that offer with the most effective type of Launch Tool so that you have the best launch results possible!  and...

There comes a time when marketing your private practice or business that you want to get the word out about one of your programs or services.  You get the idea to have a special marketing campaign to do this - a LAUNCH!  But if you are like a lot of practice and business owners, you’ve tried a launch in the past and instead of tons of sales, you got tons of confusion and few sales.  You are not al...

Launching programs or services is something that typically happens when you plan a special campaign to help you achieve the sales goals you have for an offer - something you sell.  There are many types of launches you can have, many ways to do it and many factors that go into a launch. In this episode, we’re going to review some of the main reasons launches fail.  Because at some stage in your pra...

Marketing shortcuts are tools that make your marketing easy to do, but not all help your business grow.  There are some marketing shortcuts you should avoid if you want to have faster growth with your practice or business because some can cause more trouble in the long run. They end up working against all the time and energy you put into your marketing!   In this episode, you will learn the top 3...

When you rebrand your business and yourself, there is a lot of change and a lot of things to factor into the change.  The last thing you want to happen is losing people because of the change - your rebrand! Which ironically, most people do in order to reach more clients. On this Marketing Audit, we talk to Profit Strategist Heather Zeitzwolfe who is in the midst of a rebrand with her business. We...

Social Media… most practice and business owners have a love-hate relationship with it.  You know it can help get more clients and grow your practice, but creating the content for it is a chore - a time consuming chore that makes you feel like you’re lost in an endless cycle of doing marketing that goes nowhere…   Today, I’m going to share some easy to follow tips to help you create your marketing...

On this episode, we are doing one of our FREE Marketing Audits with Private Practice Owner Glenys Oyston of  DareToNOTDiet.com     Glenys is a Registered Dietitian, Intuitive Eating Counselor and BOdy Image coach and she signed up for an audit with me because she felt the messaging on her 1-1 services page was not ideal nor appealing to people. She felt the website page content was just not hittin...

Ever feel like your marketing content is just not hitting home with the people who see it and read it? It seems like all your time put into that marketing is just not paying off?  Well, that could be the case if you’re missing the 3 essentials that help your marketing do its job and attract your ideal client.  In this episode of the podcast I share the 3 essentials to include in your marketing con...

In this episode, we are doing one of our FREE Marketing Audits with Joni Snair of Safe at Home Physiotherapy in the Halifax area in Nova Scotia.  Joni offers mobile Physiotherapy services she is wondering what keywords to use to draw in more of her ideal clients - older adults with decreased mobility/falls/etc. Today’s audit focuses on Joni’s messaging and her marketing content. She learns some ta...

If you’ve been thinking about adding in a course or program to expand your services - or have tried and it didn’t go the way you expected, then this episode of Marketing your Private Practice is for you!  We are talking about what can happen when you try expanding before you have a solid foundation and what 5 foundations will help you expand with more success! For many practice owners, they jump t...

There’s ONE strategy that will guide your marketing to attract more clients to your practice or business but if you’re not doing it then I will tell you the same thing I’ve told clients over the years - Stop posting any marketing content until we deal with this issue.  Putting time and energy into their marketing without any real purpose behind what they were doing.  It’s the biggest reason your m...

On this episode we are doing one of our FREE Marketing Audits with Christine Duross, registered social worker, psychotherapist, certified hypnotherapist and clinical supervisor.    We will be focusing on Christine’s messaging on her website home page. Christine applied for this audit because she finds it challenging to get the right words to describe her therapy offerings or how to write about the...