Marketing your Private Practice with Kathy C

Are you struggling to convert website visitors into clients?  You could be missing the ONE element 95% of folks I do website reviews for are missing too! Something that means potential leads and clients are slipping through the cracks, which results in missed opportunities and lost revenue for your practice or business.   I will say, if this is you, you're not alone. Many private practice and...

One of the common challenges practice and business owners face with marketing is emails and newsletters that simply are not bringing in results. This is why so many feel they are a waste of time. But, there are elements that can help you get more from your newsletters - more opens, more people reading, more clicks and yes, even more replies and people taking action … then you feel they are worth y...

In this episode of "Marketing Your Private Practice with Kathy C we are talking with Ola Williams, a business coach and host of a personal development podcast as well as owner of Cornish’s Variety, a convenience store in the small town of Trenton in Nova Scotia, Canada.  Ola was looking for a marketing review to clarify her messaging, audience, and content for her podcast and coaching practic...

Struggling to keep up with the marketing and content creation for your practice or business? Tune in as we dive into part 3 of creating your Consistent Content Plan. This time, we are focusing on how you can streamline how many images and videos you need to create to be consistent and effective with your marketing.     It’s all about maximum impact with minimal effort, especially when it comes to...

Practice and business owners often find themselves spending too much time on marketing, but there is a way around this when you have a consistent content plan in place. This type of plan is one that gives you a very specific list of what new content you need, how much, and when and where you will post it online.  In this episode, Kathy C walks you through the 5 steps to create your own consistent...

Too many business owners fall into the trap of creating more and more marketing content than they need. This is how they end up spending more time on marketing than they do working with clients or bringing in revenue!  Not only is it wasting time, but you also end up with marketing that is more random than strategic, and that is why it’s not bringing in new leads or clients.  In this podcast, Kath...

Business planning is something a lot of practice and business owners avoid… I was like that, too - before I met Linda McLean and learned how to create a snapshot business plan. This type of planning has had a real positive impact on my own business and, best of all, on my net profitability and work-life balance.  It’s amazing what a useful business plan can do for your bottom line!  Linda is an Ex...

Are you spending too much time creating videos for Reels that don't reach the right audience or get you any ROI on your time?  In this episode, you'll learn how to take just minutes to create videos and reels that will help you reach the right audience, build trust and help you grow your practice or business.  Here are the 3 key lessons covered in this episode: Why Talking Head Videos Ca...

In this episode, Kathy C does a free marketing review with Hugo Vrsalovic , a motivational speaker and recovery expert.  They focused on his website and messaging strategy for his business because he was finding that he was not closing enough sales and wanted to find out if the website was clear and easy for visitors to get information.  A website is a key factor in building trust with potential c...

Today we are going to explore some social media best practices that can make a significant impact on the marketing for your private practice. While I often say that social media shouldn't be the sole focus of your marketing strategy, it does play an important part, so following best practices will help boost your efforts and results. Social media becomes incredibly powerful when it's int...

Dr. Toni Cooper booked a marketing review with me to improve the visibility of her podcast and books, she is booked with clients, so the focus for her was on the books and the podcast.   We sat down and talked about her business; she’s a psychologist, author, speaker and podcast host. Toni is looking for more people to buy her books, sign up for her free ebook and listen to her podcast, so we star...

Are you ready to learn how to grow your email marketing list effortlessly using Instagram?  And even better, using ONE simple type of post.   This lesson is focused on getting more people to download your lead magnet so you can build your list of prospects for your practice. So, if you're looking for efficient ways to increase your subscribers with a tactic that takes less than 2 minutes to d...

If you find people simply aren’t signing up for your lead magnet and your email list is not growing…this episode is for you.  We are going to go over the “Top 7 Mistakes That Keep You From Growing Your Email List" and learn what to do instead that will help you get more signups and more folks converting from being a name on your list to booking a consult or signing up to work with you.  We go...

Private practice and business owners face so many challenges when it comes to lead generation and list building.  In this episode, we uncover some roadblocks experienced when it comes to lead generation and how attempts to fix things can sometimes make the situation worse.  Discover the typical errors that folks make when trying to get more people to sign up for their lead magnets. Missteps that b...

Growing a private practice or business requires a key element every company needs no matter the size.  A list of prospective clients or leads.  Building a list like this means doing lead generation activities. Yet, some practice owners feel there are marketing activities that are reserved for the big companies! Or that are simply not necessary for them. Lead generation is one of these.  Too often,...

If you're a practice owner striving for sustainable revenue and finding it hard to book consults and clients consistently, then this episode is just for you.  I totally get it – the challenge of constantly reaching out but not having your ideal clients connect with your message is disheartening. Especially when you really want them to nod their heads and say, "That's me!" But h...

Every business owner faces the challenge of crafting that clear message that resonates with your ideal client.  Marketing your private practice or business is not just about saying the right thing, but saying it in the right way and in the right place. There are tons of frustrations that come with juggling these elements, especially in today’s online world, where attention spans are fleeting, and...

If you think marketing your private practice or business is all about posting on social media, sending emails, or writing blogs? Think again. There's so much more you can do that doesn't even involve the online world.  I'm talking about those old-school methods we often forget but ones that can work better and longer than social media!  I call these the 'Forgotten Marketing Str...

Email marketing is not dead; it is one of the BEST ways to get more clients from online marketing…  But, almost every business or practice owner I talk to - at one time or another - feels like their email marketing is a waste of time.  Typically they are trying whatever they can to get people to visit their website or book a  call… link clicks are the focus. … not how to engage these folks.  When...

Ever felt lost trying to get your website ‘marketing ready” and not sure that the message will hit home with potential clients?   That’s what Katy Baker of Pricing for Profit was wondering when she booked a free marketing review with me.  In this episode, we unpack some of the issues with her website, and Katy learns 5 action steps to have more clarity in her messaging. Actions that will help make...

Ever poured your heart and soul into an email or newsletter and then just... crickets?  And even though you have hundreds or more people on your list, just a fraction are opening the emails?   It might not be your content—it could be something simple you're overlooking. The top mistake practice and business owners make with their newsletters and emails.  Listen in to learn what it is, how to...

If you’re like many of the practitioners I work with, you've probably found yourself lost in time creating marketing images.  You start with the intention of creating an image or two for your newsletter and then some social media posts to go with it, and before you know it, hours have passed. The problem isn't just the time; it's also the frustration that builds when you go to reuse...

Every private practice owner I chat with mentions two consistent pain points: the struggle to find marketing images that genuinely resonate with their audience, and the amazing amount of time they find themselves spending on creating their marketing images. Sound familiar? Well, this episode is just for you. Listen in, and you’ll learn: Sourcing and Copyright Awareness with Stock Photos Brand Cons...

Over the years, I've seen countless practice and business owners block their own growth by missing out on some fundamental marketing tactics when it comes to lead generation, and I don't want you to be one of them!  If you've ever wondered about the power of lead magnets and how they can help you get more clients and grow your private practice, then you're in for a treat. Today...

In a world saturated with noise, it's imperative for your marketing to stand out if you want to grow your private practice. And I’ve been on some websites recently and folks are there selling their ‘signature programs’ but here’s the thing no one wants to buy a signature program!   Listen, I’m not trying to be mean here… but realistic. If you want to sell more of your Signature Program, then...