Marketing your Private Practice with Kathy C

Preparing for a speaking engagement - even 10 minutes at your networking group - involves more than just creating slides and talking to the group. It requires a strategic approach that helps you get results like more leads and more sales, which is often what you wanted when you said YES to that speaking gig in the first place.  And FYI this approach is NOT just for paid speakers! So, if you’ve eve...

At least one time or another, most business or practice owners will take part in an event with a booth there… maybe as a sponsor or an exhibitor.  Whatever role you have … your 'event goal' often focuses on getting new leads and making sales.  But many folks I talk to and work with overlook the actions they could be doing to get those leads and sales. Sometimes the actions you do take… c...

If you've ever come back from being at an event or even a conference and had thoughts like… “I wish I had done … “ or “I forgot to say this to XXX” or “Why didn’t I remember to…”   Or maybe you wonder if your time at the event was even worth it… then this episode is for you.  Those words are what I call the “after-event regrets.” The coulda-shoulda-woulda thinking that happens when you realiz...

Your actions BEFORE, AT and  AFTER an event or conference will make or break the ROI you experience.  One of the first-ever conferences I attended as a business owner - and paying my own way - airfare, hotel, conference dues, meals… everything… has seen a Return on that Investment (ROI)  that continues to this day!  I’ve tracked over $775,000 in revenue to that event and it continues to grow every...

Are you ready to see your inbox fill up with more consult requests and clients? To be like some of my clients where you have multiple people contacting you every day? (It happens a lot!)  If so, then hit play on this episode and dive into 10 easy steps to optimize the often-overlooked yet so-important “Contact page” on your website.  You will discover ways to transform this neglected website page...

In this Marketing Review, Kathy C talks with Elizabeth Pinkerton of Pinkerton Coaching, who wanted to figure out - why people visiting her website were not taking action. She’s getting traffic, but no one is doing anything but browsing and leaving.   It’s a common problem private practice and service providers have…. Solving it means ensuring that people visiting your website “get the right messag...

On this special milestone 100th episode of Marketing Your Private Practice, I'm excited to share with you a lesson that I know has been critical to the success of so many of my clients, and myself.  This lesson focuses on ONE action that is not hard to do, and which can bring insights and inspiration and help you grow your business.    My goal when I started this podcast almost 2 years ago wa...

Are ready for some quick, easy advice that you can do immediately when it comes to your own marketing and content? Today’s lesson focuses on a marketing strategy that is one of the best ways to make your marketing easier.  Easier to do.  Easier to write.  The advice… involves 4 simple words that will transform how you do your marketing and how you create your marketing content. It's all about...

Are you struggling to connect with your ideal client through your website content and convert those visitors into sales? That’s what Colleen Sloan, a Registered Dietitian and Pediatric Physician Assistant wanted to know when she booked a free marketing review with me.  Colleen has a business and podcast called Exam Room Nutrition where she offers resources that simplify nutrition for the busy medi...

Are you struggling to get the word out about your services? To get more clients? People you can help with your skills and expertise?  Many business owners face the same challenge - how to attract more clients?  One tactic is ensuring you have a presence online where people are looking for help.  And it’s not always on social media. Think about it. Where do you look for help?  Most people click a s...

Are you ready to finally get some traction and traffic to your website?   Especially traffic on those important blog posts you spend time writing. And specifically to those cornerstone blogs that you created to boost your visibility with search engines to get more traffic. Blogs that help showcase your expertise and how your services can be life-changing for clients.   That is a primary role blogs...

Blogs help search engines find you and your business via your website. They also help people searching online for help… find you too. Cornerstone blog posts - ones designed to provide in-depth and valuable information that tend to get more traffic than even regular ones - well these are ones you must make time to enhance and optimize them so they can do even more for you!   The last thing you want...

Hosting an event or a Virtual Summit is a lot of work, the goal is always to get as many registrations as possible.  But that won’t happen without marketing the event effectively so that you achieve your sales goal for registrations.  Dr. Joyce Faraj-Ardrua was wondering this very thing… what could she do with the sales page for her EmpoweRD Summit to boost registrations? Joyce is a nutrition coun...

Marketing can be a royal pain in the you-know-what. And Blogs? I know a lot of you simply do not blog and do not want to. You’re in the “Don’t even think about a blog with me!” group.  But what if I told you that if you could take the time to put just ONE type of blog post on your website, even if you put it on a webpage rather than a blog post, it could do more to boost your marketing than you re...

What do you do when your services have two types of ideal clients?  Many practices and business owners struggle with effectively marketing the same offer to people who have different problems. Mackenzie Costron came to me for a free Marketing review with this very roadblock in her coaching business.  She wanted to know, “How do I focus my marketing to offer the workshops to both individuals and or...

Getting testimonials from clients is great. It makes you feel good that you made a difference and an impact on your clients. But many practitioners and service providers overlook actually using those testimonials - the most powerful type of marketing content there is - in their marketing.   This happens because their business plans lack a system for collecting and using testimonials in marketing -...

If you’re tired of marketing strategies that don't seem to bring in a steady stream of new clients … then let’s try something new. Something that is sitting right in front of you, but that is not always obvious in the many ways to use it in your marketing. Client Testimonials.  These are a treasure trove of marketing gold many practice and business owners overlook in two ways:  How valuable t...

Many private practice and service-based businesses struggle with the common problem of not enough people booking consults, leading to an unpredictable flow of new clients.  It's a frustrating situation, but if you can ensure that you have a system for booking those consults that is fast and easy and gets people in your calendar to talk with you, that problem can disappear!  In this episode of...

Many private practices and service-based businesses struggle with a common issue: not enough folks booking those all-important consults and discovery calls.  These calls are often the first step to bringing in new clients, but if the booking process is a hassle and clunky for those prospects, you could be missing out on paying clients!  Too often, I see booking processes that are literally blockin...

Websites are an essential tool for private practice owners and service-based businesses, but many cannot get past the fear and tech challenges in getting their website up and running.  In this episode, Kathy C talks with long-time friend and mentor Tawnya Sutherland about the many mistakes people make when starting a website and how the best path is simplicity. And how getting a website up can be...

There are 3 very common problems Private Practice and Business owners face when marketing their businesses.  Spending too much time on marketing. Not knowing where to focus when it comes to the content topic and publishing it online  The content creation itself. What do you even use as marketing content???  These roadblocks can stall the growth of your business and hold you back from getting clien...

In this episode of "Marketing Your Private Practice with Kathy C we are talking with Leah Carey, a Sex and Intimacy coach and host of the Good Girls Talk About Sex podcast Leah booked a marketing review to discuss her lead magnet which is a quiz. She wanted to be sure it was set up as effectively as possible.  To help Leah improve and optimize the lead magnet funnel and get more signups, we ...

Promise me … you will not create one more piece of marketing content with AI until you’ve listened to this episode.    So many practice and business owners are turning to AI to streamline their marketing efforts, aiming to save time and increase efficiency.  What most don’t realize is that this solution is creating a new problem: the loss of uniqueness in your marketing and worse, the loss of YOU!...

Are you struggling to attract enough clients and generate leads through your website? You're not alone in this - many practice and business owners feel the same.  Yet what Kathy C often finds is that these businesses are overlooking what 3 particular website pages can do to help them get more leads and clients - the two things you need to grow your practice or business.   They are actually po...

Is your quest for a perfect website holding you back? One of the biggest pitfalls I see practice and business owners do that holds them back from getting clients is waiting for that perfect website or sales page before they make it live!  The next biggest pitfall is folks thinking that because they get most clients from referrals, they don’t need to worry about their website. Also a pitfall!   Bec...