Marketing your Private Practice with Kathy C

In this episode, I share the reason why, one day, I told a client that she should “Stop All of her Marketing... right Now!” It seems dramatic, but she was at a point where she was just throwing time and literal money out the door with her marketing because it was not working at all. In fact some of it was hurting her reputation too.   We fixed the problem by going back to the basics and making sur...

As the new year approaches, many of us take time to reflect and set goals. However, they often end up as dreams, not reality and don’t help grow the business or practice. In this episode, we discuss 7 common mistakes that can derail your marketing plan and prevent you from reaching your business goals. If you want to grow your practice or business, it’s crucial to understand these pitfalls so you...

Growing a private practice can be overwhelming, especially when it comes to getting clients to find you online. That’s exactly what Registered Dietitian Nutritionist Tamberly Powell wanted to know when she booked a free Marketing review with me…  “How do I get clients to find me online?” In this episode, we uncovered 3 main issues with her website that were blocking people from finding her online....

If you are looking to book more clients in your practice or business … I’m going to suggest you do one thing.  Review your About Page content.  It is one of the top pages on your website that helps people decide if they are going to book a call with you.   But is it doing that for you? And how does this even work, you might wonder?  You are probably thinking… “It’s one simple website page where I’...

When was the last time you reviewed the content on your About Page? If you are a private practice owner or service provider - and you just “whipped up” your About Page content … you might be overlooking a powerful opportunity to build trust with potential clients. The trust that converts those website visitors into more clients.   When visitors come to your website looking to learn more about you,...

When you feel people aren’t booking consults from your website, you could be right.  Most practice and business owners know that booking consults leads to booking more clients. Your website is a critical player in this process - it offers visitors ways to book those free calls with you.  Yet, many business owners feel something is just not working the way it should and are unsure what to do or why...

Too often, in the quest to save time, people skip the planning, which in the long run means skipping out on the results. This is no different when it comes to lead generation.  No results means …not achieving your goals.  And for most in this place, the solution could be as simple as checking that your lead generation system has the 7 key elements to be effective and help more people request and d...

If you’re like a lot of private practice and service-based business owners, you work hard to get new leads for your business, but it is a challenge - especially when you keep trying to use a lead magnet that would help people, yet no one is signing up for it.  A big part of this roadblock is knowing what to include in your lead magnet to attract your ideal clients. In this episode, Kathy C shares...

“I just need clients.”     This is both a common goal and a common problem of many practice and business owners.  One way to get clients is to include lead generation in your marketing plans. Getting stuck at various stages of lead magnet development is another common problem, one that comes with a lot of frustration, too.  Whether you're unsure about what type of lead magnet to create, strug...

No matter what kind of practice or service-based business you have, there is a marketing tool folks often underestimate when it comes to booking more clients.  Lead magnets … too many biz owners look at these as simply a freebie you give away.  You could not be more WRONG. They're strategic marketing tools designed to captivate and attract more leads and prospects for your business. People wh...

Having a lead magnet doesn’t guarantee that people will sign up on your email marketing list. Like many practice and business owners… you took a lot of time to make a lead magnet for people to download. You set up your email marketing system so you could build your email list of leads… but those signups are simply not happening, and it’s frustrating and one key reason people feel marketing is a wa...

If you’re stuck in a frustrating cycle trying to book new clients without overwhelming them with your offers or having them walk away not able to make a decision …  listen to this episode as Kathy C shares her 1-2 Knockout Punch Strategy that helps position your services during consults to increase sales.   (and no, we are not actually punching potential clients! :-)  When the services you offer a...

Imagine having offers for your services that make it a breeze for potential clients to say, "Yes, I want in!" If that sounds appealing, you won't want to miss this episode. In this episode, we tackle the common struggle of clients hesitating to sign up after a discovery call or consult. You’ll learn marketing strategies that help position your services and packages in a way that mak...

One reason private practice and service-based businesses struggle to get clients to book their services is that they confuse clients with too many service offers. This leads to discovery calls that result in potential clients not making a decision and ultimately saying no to working with you. You can make it easier for clients to say yes by changing your offer setup and cutting back on your servic...

Did you know that you can leverage your blogs to attract more traffic and leads for your practice or business and even get search engines to send you traffic?  Yes, those are two jobs that blogs can do as part of your marketing strategy and plan. But too many practice and business owners underestimate the power of blogs.  They look at it as simply writing content that doesn’t help their business o...

In the hustle to make your marketing easier, you might be accidentally sending potential clients to other websites - especially on Instagram - through all the "Link in BIO" tools that people use every day.  But here's the problem with those easy-to-use tools: you are hurting your own website's traffic and visibility, too.   Think about it: when you use these tools, you're...

So many practice owners and service providers jump into running group programs and then realize they might not be the quick fix you think they are to help you make more revenue in your business. If you're struggling to make money from your group programs, know two things: You are not on an island, so many people have done the same before you and you need to ensure you have planned the program...

If you have more than 3 offers for your services or packages that people can buy from you - that might be the reason you’re not booking as many clients or making as many sales as you think you should be - and the fact is you probably could be booking more by offering less.   This lesson might challenge previous learning about sales and marketing … but only because the “Less Offers Equals More Clie...

Networking Groups and Events … you either love ’em or hate ‘em… but the fact remains they can help your practice or business grow. They can be a great source of new opportunities and new business.  Networking is typically something people know they should do but don’t commit to as a regular marketing activity - especially when the networking groups in your area may not always fill your cup.  This...

If you’re struggling to book more of your ideal clients in your private practice … you're not alone.   This is one of the bigger challenges when it comes to marketing and growing a private practice or dietitian business.  Especially if you seem to always be explaining your services over and over, leaving people more confused than ever.  It's time to flip the script. By focusing on the co...

Every business and practice owner wants more traffic and leads - podcast hosts are no exception.  In this free marketing review with Kelly Fox, co-host of the podcast Chasing Brighter,  Kathy shares marketing strategies to get more traffic to their website and more signups to their lead magnet, too.   Kelly and her sister and cohost, Jessica Colarco, knew they were not getting the growth they want...

How do you get your marketing to bring in more clients?  The secret sauce might just be in the words you use - or don't use - in your marketing.  Marketing your private practice or business is not just about having great marketing content; it's about making sure it's the right content, filled with the right words, that finds its way into the right search results.  And then those sea...

Ever feel like you're losing clients before you even start talking? Your elevator pitch might be to blame. Especially if it contains the biggest mistake people make when doing their short 30-second intro.  Get ready to learn how you can fix an elevator pitch that's costing you leads and clients. It's time to stop rambling with your elevator pitch and start attracting and booking mor...

Are you tired of attending events and not knowing if it was worth your time? You're not alone. Many private practices and service-based businesses struggle with the same issue … never knowing, “Was the time and even money you put into an event worth it?”  You can change this and know exactly what events or conferences to go back to and what to avoid, simply by tracking your event ROI. The tri...

In this episode of the Marketing Your Private Practice podcast, I did a free marketing review with  Camryn McNeil, the inspiring young entrepreneur behind Golden Living Senior Lifestyle Support, a business in Halifax, Nova Scotia.  Camryn's remarkable journey, beginning at just 21 years old, is a shining example of how passion and purpose can drive a successful service-based business. Her com...