Marketing your Private Practice with Kathy C

If the marketing plan for your private practice or dietitian business that people keep saying works for them, but you're still not getting clients, the issue might not be how much you're doing - it's what kind of plan and system you have for doing your marketing that matters!  And that matters for folks who need to do just the required bare minimum or are ready to scale up with a fu...

Are you seeing fewer client inquiries, missed appointments, or a quieter calendar this summer? Before you accept that it’s just the “summer slump,” and slow down yourself… this episode invites you to take a closer look at what’s really happening in your private practice and 3 simple steps to help with the slowdown when it is real.  In this episode, Kathy breaks down the truth behind the seasonal s...

Is your marketing content actually doing its job of bringing in clients to your private practice?  Ideal clients you want to work with? In this episode, Kathy breaks down 3 essential elements that every piece of marketing content needs to include if you want it to connect with ideal clients and show up in search results. If you’re writing blogs, updating your website, posting on social, or emailin...

Is your website actually pushing clients away? Nicole Holovach was wondering the same thing when she booked a free marketing review with me. Nicole is a dietitian in private practice who reached out for a second opinion on why she wasn’t booking as many consults and clients as she expected — even with a polished website and Google Ads running. She thought it might be the site design. It wasn’t. Sh...

Sometimes the best way to understand what’s not working in when marketing your private practice is to see how others have fixed it. In this episode of Marketing Your Private Practice , Kathy shares the before and after of three real-life messaging makeovers from a dietitian, a therapist and a coach  - all service providers - who refined what they say and how they say it. These examples -  from vag...

If you've ever found yourself rambling through an intro, freezing on a consult call, or second-guessing what to say to people about “What you do,” … you're not alone.  Most service providers and private practice owners were never taught how to talk about their business in a way that connects with the audience and gets a yes. In this episode, I’m sharing the 4 Core Marketing Messages that...

Struggling to explain what you do … without rambling or watching eyes glaze over? Or worse! The dreaded questions back - "What is IT that you do????" If that happens to you, stop and listen to this episode!  In this episode of the Marketing Your Private Practice podcast , I’m breaking down one of the most common problems I see with private practice owners and service providers: unclear m...

You can have a steady stream of clients, even from referrals, and still be invisible online - even from people who live in the same area. That’s the hidden trap many service providers fall into - and it’s exactly what we unpack in this special video edition of the podcast. Kathy C sits down with Mary Beaton to conduct a live marketing review of Mary’s website and Google Business Profile. Mary runs...

One of the biggest lies private practice owners tell themselves is, "I’m too busy to do marketing." The hard truth? When we actually track where the time goes, most of us are losing one to two hours a day on things we do not even realize are pulling us off track. Most practice owners think they need more hours in the day to fix their marketing struggles, but the real issue is how invisib...

Feeling drained by marketing that isn’t bringing in clients to your private practice? Marketing a private practice can feel exhausting, especially when it takes up hours of your week but isn’t filling your calendar.  If you’ve tried posting, webinars, email lists, or freebies and it still feels like nothing is working, this episode offers a clearer path forward. You'll hear about 5 specific r...

If you are doing  Random Acts of Marketing... then hit play right now!  Especially if you feel like you're constantly spinning your wheels trying to grow your practice. You're not alone, and you're definitely not stuck.  In this episode of Marketing Your Private Practice , I’m sharing the  7-step path I’ve used to help hundreds of dietitians, therapists, and other private practice o...

Attracting better-fit clients to your private practice doesn’t require more content or more consult calls. It starts with learning how to confidently say no when someone isn’t a good fit to work with you.  In this episode, Kathy expands on episode 144 when she shared why 4 words in an email had her immediately tell someone no and how you can ensure that you attract more dream clients to your pract...

If you’ve ever felt like you’re not working with your "dream clients" and instead you have too many “drain clients” filling your calendar - this episode is a must-listen, especially for dietitians and therapists in private practice . Kathy shares a real-life story that makes it crystal clear why sometimes a Hard No is the only option, and without ever talking to the potential client too....

Marketing a book and marketing a private practice are very similar in many ways!  In this episode, Kathy Colaiacovo sits down with her client, Janice Dada, a registered dietitian and author of Intuitive Eating for Diabetes . They have been working together for the past year to create a marketing strategy to launch Janice’s book when it gets published on April 1st, 2025.  Kathy and Janice talked ab...

In this special episode of Marketing Your Private Practice with Kathy C , we take a break from marketing strategies to spotlight an incredible cause - Big Brothers Big Sisters.  As part of the worldwide Podcasthon https://podcasthon.org/  Kathy shares her personal experience as a Big Sister and talks with Bethany Porter, the mentoring and volunteer coordinator for Big Brothers Big Sisters of Great...

Are you spending too much time on marketing but not seeing results? The reason many private practice owners get overwhelmed with ALL the marketing is because they lack structure doing this work which leads to wasted time, frustration, and inconsistent results.  In this episode, Kathy C shares 5 must-have systems (ALL ARE FREE!) that every practice owner or service provider needs to help you get or...

Struggling with low email open rates? Wondering if your newsletters are even worth the effort? If you’re putting time into newsletters but not seeing results, this episode is a must-listen. Kathy shares why email remains one of the most powerful marketing tools for private practice owners and how small changes can lead to big improvements in engagement. She shares a surprising truth about email vi...

Your website should be working for you, not against you. If visitors aren’t booking consults, there’s a reason… and it’s usually messaging, SEO, or calls-to-action that aren’t doing their job. Things that are easy to fix! In this episode, I did a free marketing review with Cary Cuevas, a registered dietitian and nonprofit business owner, who was struggling to turn website visitors into clients. Sh...

Are you posting content regularly but still struggling to get clients? You’re not alone. Many private practice owners spend hours creating content for marketing, only to see little to no return. The problem? You're posting in the wrong places. In this episode of Marketing Your Private Practice , Kathy C breaks down why posting content only on social media will leave you burnt out and overwhel...

Does marketing your private practice or business feel like a never-ending task that drains your time and energy?  If that’s you, be sure to listen to this episode of Marketing Your Private Practice and learn why more content doesn’t equal more clients and discover the best content marketing strategy to help you attract more clients and stop wasting time.   In this episode, you’ll learn a smarter,...

No matter how many social media posts, emails, or networking events you attend, if people don’t clearly understand who you help, how you help them, and why it matters, they won’t take action. In this episode, we’re talking about the 2nd Pillar of Marketing a Private Practice or Service Business - Your Message .  If you’ve been feeling that your marketing is a waste of time and effort, your messagi...

Ready for some private practice marketing tips?  Too many practitioners and service providers overlook foundational marketing strategies, focusing instead on trendy tactics like social media reels. Broken or missing foundations are the biggest reason people find themselves doing all this marketing that is going nowhere. It’s not bringing in clients, it’s bringing more frustration and burnout. When...

If you have been considering offering a course or group program to your services, and are looking at that as the best way to grow your practice, I want you to listen carefully to this episode first.  Too many practice owners see group programs and online courses as the ‘magic pill’ to growing the business and making more money with the one-to-many revenue offer… but group programs and courses are...

When you take the time to write an article - whether it’s for your blog or a newsletter, like any private practice owner, you want to get the most out of the time you spent creating that marketing content.  In this episode, we do a LIVE Review of a Blog that Juliana Sherriff, Jewels, wrote for her Wellness Journals business. In this free Marketing Review, we address the challenges Jewels faced wit...

If you’ve struggled to get your message across or feel like your marketing efforts aren’t bringing new clients to your practice or business,  this episode is for you! We explore 3 simple ways - yet essential strategies to help you connect with more of your dream clients with a marketing message that does its job!  Effective marketing is the kind that speaks right to those ideal clients you want to...