Marketing x Analytics

In this exciting and strategy-focused episode, I sat down with Christian Mercado, Chief Executive Officer at Mercado Ventures and Digital Marketing Manager at Level 8 . We discuss how to build an e-commerce site, drop shipping strategies, marketing tactics with a heavy focus on utilizing Facebook Interest and Lookalike campaigns, and how to analyze data to improve website sales performance.  Some...

In this episode I sat down with John Busby, CMO and Managing Director at Centerfield . We discuss the basics of paid search, but also dive deep into real life challenges when implementing paid search for a business. We also discuss how to measure paid search success, execution strategies, differences between branded and unbranded search campaigns, and more. Also, I mis-quoted Goodhart's Law in thi...

"Manage technology, don't let it manage you." In this episode, I sat down with Alex Buttler, Account Manager at Adverity.  We discuss how to manage technology responsibly in a business and in our personal lives, how Adverity can help with marketing measurement and reporting, and Alex's favorite marketing tools.  Listen to more episodes on the  Marketing x Analytics Homepage . Transcribed episodes...

In this exciting episode, I chat with Brad Tenenholtz, CEO of Corporate Esports Association (CEA) . We discuss the positive impact that CEA makes in team communication, and how Brad grew a community of tens of thousands of gamers across industries.  Listen to more episodes on the Marketing x Analytics Homepage . Transcribed episodes of Marketing x Analytics are available on  Podscribe.com. Follow...

In this episode I sat down with Jesse Morrison, Chief Analytics Officer at Enjoin , to discuss analytics and marketing strategies in the healthcare industry, entrepreneurship, psychological marketing principles reflected in religious outreach, and the marketing genius behind products like beanie babies.  Listen to more episodes on the Marketing x Analytics Homepage . Transcribed episodes of Market...

In this episode I sat down with Patrick Buffum, Product Manager of Optimization at ConsumerTrack , to discuss A/B testing, business success measurement, and navigating the first few years in the professional world. PROMO: Get 15% off Linq here !  Listen to more episodes on the Marketing x Analytics Homepage . Transcribed episodes of Marketing x Analytics are available on  Podscribe.com. Follow 'Ma...

John Lamb is the Chief Marketing Officer at Elo . In this episode we discuss what it takes to lead a marketing organization, how to hire a great team, skills to build within marketing analytics, and how advanced analytics can improve the customer experience. Listen to more episodes on the Marketing x Analytics Homepage . Transcribed episodes of Marketing x Analytics are available on  Podscribe.com...

In this exciting episode, I sat down with Archit Shorey, a lead analyst at Merkle . We discuss Archit's journey as a marketing analyst, and how to grow and succeed in an analytics career. Listen to more episodes on the Marketing x Analytics Homepage . Transcribed episodes of Marketing x Analytics are available on  Podscribe.com. Follow 'Marketing x Analytics' for more episodes! Twitter           |...

Alexandra Srp is an experience researcher at Ogilvy. In our discussion we cover real-life examples of user experience design, the value UX research brings to an organization, and advice for starting your career in user experience and design.  Listen to more episodes on the Marketing x Analytics Homepage . Transcribed episodes of Marketing x Analytics are available on  Podscribe.com. Follow 'Market...

In this episode I sat down with a very talented business leader, Steve Kietz . Steve is the Chief Executive Officer of Reliant Funding, a leading small business lender out of San Diego. We discuss Steve's career path to become a CEO, the metrics to use when calculating a return on marketing investment, and the evolution of marketing analytics as a business function.  Listen to more episodes on the...

This is the season 2 finale of the Marketing x Analytics podcast. I sat down with Trevor Ferree , a talented marketer at IBM whose fresh perspective is sure to energize you about the future of marketing. Trevor is also the Co-Founder and CEO of his own startup.  TSV Analytics (Topic, Sentiment, and Virality Analytics) provides tailored social media analytics using multiple artificial intelligence...

In this episode I sit down with Sid Khaitan, Director of Content Strategy at Intouch Group . We discuss the value of writing for different stages in the customer funnel, how to get better at writing, and using pathos, ethos, and logos in your content to connect better with customers. Transcribed episodes of Marketing x Analytics are available on  Podscribe.com. Follow 'Marketing x Analytics' for m...

In this episode I sat down with Ayushi Agarwal, a Data Analyst at Salesforce (MuleSoft) . We discuss how to tell an effective story through data, education paths to a career in data and analytics, and applying Machine Learning to real world problems.   Transcribed episodes of Marketing x Analytics are available on  Podscribe.com.

In this conversation I sit down with Nate Christian, Senior Director of Marketing Analytics at Vimeo . We discuss the impact of data privacy regulations on analytics, the value of diversity and inclusion in analytics, and the growing community of marketing analytics professionals.    Transcribed episodes of Marketing x Analytics are available on  Podscribe.com. All views expressed in this podcast...

In this week's episode I sat down with Peter Nicolardi , a performance and programmatic marketing manager at T-Mobile. We discussed his background at an ad agency, whether marketing analytics today is anything like Mad Men, and the pros and cons of a career in marketing.  Transcribed episodes of Marketing x Analytics are available on  Podscribe.com. All views expressed in this podcast are our own.

In this episode, I sit down with Valerie Lemieux , a talented marketing leader. Valerie led a team in the Performance Marketing group at IBM, and recently joined CVS as Director of Performance Marketing.  We discuss Valerie's career path as one of the youngest Fortune 500 directors, lessons she learned as a young leader, performance marketing strategies between IBM and CVS, and examples of innovat...

This episode features a discussion on influencer marketing, audience segmentation, and brand relevance in our rapidly changing world. Laide Ayodeji is an account strategist at Google, focusing on multi-channel and consumer goods. With over 8 years of experience in marketing, Laide has seen the evolving marketing ecosystem and shares several examples of influencer marketing in the digital age.  Tra...

In this episode we are joined by Mike Audi, founder of TIKI , to talk about the data economy, how TIKI works, and the impact of increasing demand for consumer privacy on paid marketing. You will love Mike's clarity as he explains graph databases, the types of data in highest demand, and his customer-centric company's purpose to disrupt the way our data is accessed and used. Transcribed episodes of...

In this episode, I sat down with Jim Sterne, an author, speaker, and consultant for over 25 years. He has written a dozen books on advertising, marketing, customer service, email marketing and web analytics. He is the founder of the Marketing Analytics Summit (eMetrics Summit), co-founder of the Digital Analytics Association, and creator of the Analytics Cohorts mutual mentorship program. We discu...

In this episode, I sit down with Sebastian Huynh, senior designer for account-based industries marketing at IBM. We discuss color, careers in the arts, analytics, artificial intelligence, and the connection points between design and analytics teams. Transcribed episodes of Marketing x Analytics are available on  Podscribe.com. All views expressed in this podcast are our own.

Dr. Samar Deen is a brilliant data scientist working in marketing analytics at IBM. In this episode, we discuss the challenges of implementing data science solutions, data-driven vs. model-driven organizations, career paths to data science, and the impact of COVID 19 on data science models.  Transcribed episodes of Marketing x Analytics are available on  Podscribe.com. All views expressed in this...

Tanner Skenderian is a talented analytics professional who I had the pleasure of sitting down with in this week's episode. We discuss her background, interesting work experiences, and the wisdom we've been able to gain thus far.  Transcribed episodes of Marketing x Analytics are available on  Podscribe.com. All views expressed in this podcast are our own.

In this special kick-off episode for Season 2 of 'Marketing x Analytics', I sat down with Ari Sheinkin, Vice President of Performance Marketing & Analytics at IBM. In this enlightening conversation we explore 100 years into the future of Marketing Analytics. We look into the past, recognizing greats like Ron Popeil , known for appearing in famous infomercials. We discuss the skills future marketin...

In this episode I spoke with Ainul Huda, Vice President of Audience Development, Analytics and Social at Condé Nast , a global media company that is home to some of the world's leading brands including Vogue, The New Yorker, GQ, Vanity Fair, Wired, Architectural Digest (AD), Condé Nast Traveler and La Cucina Italiana. We discuss the pros and cons of a career in marketing, vanity metrics, career pa...

Want to know the truth when it comes to marketing analytics as your career? In this episode I sat down with Ethan Adams, Director of Marketing at Anguleris Technologies , a Chicago-based software company focused on building materials marketing , to discuss everything from the value of marketing to career opportunities with an analytics skill set. Transcribed episodes of Marketing x Analytics are a...