Marketing x Analytics

In this episode I sat down with Ellza Malok, Founder and CEO of Blue Monarch Group . We discuss Ellza's experience founding and leading a marketing agency , tips for managing your work schedule, how to use AI for good, succeeding in a corporate role with a liberal arts background, which skills to build to succeed in analytics, and more.   This episode is sponsored by Adverity. Go to  info.adverity...

In this episode I sat down with David Horesh, Director of Marketing at 4M Analytics . We discuss David's experience in the Business to Government (B2G) space, his experience as an entrepreneur, leadership advice, achieving product-market fit, marketing at a startup, and more.    Looking for a job in marketing? Buy my book 'HIRED' here! Join the discussion below!  Twitter           |          Linke...

In this episode I sat down with Milin Desai, Manager of Advanced Analytics at Mindshare . We discuss Milin's journey from India to the US, advice on how to break into the US job market, the value analytics brings to a business, the ideal stage for a business to gain a marketing science function, future breakthroughs in marketing and data, how game theory plays a part in marketing, and more. This e...

In this episode I sat down with Guan Wang, the Global Director of Marketing Intelligence at Snowflake . We discuss marketing attribution, deep learning and artificial intelligence uses in marketing, updating your team's marketing analytics ability, how to deal with data blind spots, data brokerages as a business model, data pipelines, how to make a big business impact using analytics, and more.  ...

In this episode I sat down with Jieun Kang, a Marketing Scientist at AT&T, and an Author.   Click here to buy her latest book, Big Data Analytics for Creative Marketers . We discuss Jieun's journey from Korea to the U.S., her experience in the marketing analytics industry, the value of analytics to a business, reasons to go into marketing and analytics, the role of higher education in a market...

In this episode I sat down with Sarah Harenberg, Digital Marketing Analytics Manager at Hopin . We discuss how to build a time series forecast, how COVID-19 affected data collection and the data landscape,  fighting for the correct attribution of business functions, data privacy regulations, MQL quality assurance, and more. Buy my book 'HIRED' here! Join the discussion below!  Twitter           | ...

In this episode I sat down with Nicholas Berkley-Gough, Strategic Marketing Manager at CryptoEQ . We discuss the importance of knowing your customers as a marketing organization, how to ask good questions to your customers, how Nicholas transitioned from Opera to retail management and marketing, using social listening data vs first party customer feedback, data storytelling, and managing your life...

In this episode I sat down with Jason Thomas, Global Marketing Insights & Analytics Manager at Hollister Incorporated . We discuss the job responsibilities of a market research analyst, how business forecasting works, how business opportunity mapping works, making decisions without all the data, how to create a great powerpoint presentation, and more.  Join the discussion below!  Twitter      ...

In this episode I sat down with Cathy McPhillips, Chief Growth Officer at the Marketing AI Institute . We discuss the future of AI integration in marketing, how AI may impact marketing jobs, evaluating data for an AI company, understanding the difference between AI in movies and in the real world, sentience in AI, entrepreneurship advice, prioritizing business actions, and more.   Here are links t...

In this episode I sat down with Martina Matei, Marketing Analytics Manager at IBM . We discuss her experience working as a marketing analytics manager in Bucharest, ad copy localization, leadership lessons, navigating the attribution battle between marketing and sales, various analytics tools, VR/AR marketing applications, and more.  Join the discussion below!  Twitter           |          LinkedI...

In this episode I sat down with William Rosen, Chairman & CEO of Axial1 Performance Science . We discuss how Axial1 brings value to the marketing world, using data to understand what motivates customer decisions, marketing analytics innovations, analyzing creative content, experimental design, entrepreneurial advice, business strategy, and more.   William's Ted Talk: https://www.ted.com/talks/...

In this episode, I sat down with Curtis Thompson, Chief Revenue & Analytics Officer at Feltsburg to discuss analytics at the executive level, the usefulness of data in driving decision making, the day to day of an analytics executive, audience-first strategy, driving positive cultural change from the top of an organization, managing your priorities, and more.  Join the discussion below!  Twitt...

In this episode I sat down with Joe Sheahan, Co-founder and CEO at TappedIn. We discuss how restaurants use marketing analytics, the future of analytics, how to use first party data for marketing, how to hire great people, red flags to watch out for while interviewing innovative people, the role of higher education in entrepreneurship and business, and more. This episode is sponsored by Adverity....

In this episode I sat down with Dave Cameron, Strategic Leader and Faculty: Analytics and Data Science . We begin by understanding Dave's career in marketing analytics and his growth toward a professor of MBA-level courses. We discuss how to build a great team, how to understand your own professional strengths, the value of education in a marketing or analytics career path, the future of marketing...

In this episode I sat down with Josh Ellinger, Founder/CTO of Exemplar Technologies , and Peter Courtney, Data Scientist at Exemplar Technologies . They are experts in statistical measurement, and speak to various examples of how to set up different kinds of tests to measure marketing performance. In this deeply technical episode, we discuss the value of incremental measurement to a marketing orga...

In this episode I sat down with Jay Hakim, VP of Data and Business Intelligence at Beyond Finance . Jay has been in the data world for decades and has a lot of stories to tell. We discuss potential future disruptions in data, cloud computing current and future business models, paid search and marketing attribution, how recommendation models work, and more. Join the discussion below!  Twitter      ...

In this episode I sit down with Scott Shaffer, Growth Analytics Lead at HOVER .  We discuss Scott’s marketing experience at a large versus smaller company, the value of being able to zoom in and zoom out of different sized business problems, using powerpoint effectively, defining the problem versus 'solutioning', and more. Visit HOVER's website to learn more. Listen to my first episode with Scott...

In this episode, I sat down with Ahmed Elsamadisi, Founder of Narrator.ai, Forbes 30 under 30 . We had a deep analytical discussion that covers the cookie-less future, how Ahmed’s company, Narrator AI , is reinventing customer-centric datasets to answer marketing questions faster, how advertising platforms can be misleading about returns on ad spend, the value of negative information in measuring...

In this episode I sat down with Benjamin Kepner, CEO of Global Social Media Marketing . We discuss marketing using first party data, the importance of attribution models in marketing, paid versus organic marketing analytics, full funnel metrics, A/B testing, growth hacks for marketers and sales professionals, limits to marketing automation, social media marketing, and more. Learn more about Global...

In this episode I sat down with Aron Kaufman, Specialist in Data Analytics and Insights at Gartner , to discuss the analytics career path, the realities of a role in data analysis, skills to build to succeed in an analytics role in the next decade, future marketing analytics industry predictions, and more. Aron and I have similar careers, and I enjoyed reflecting on the similarities in this episod...

In this episode I sat down with Zach Schaefer, CEO of Brainwash LLC to discuss entrepreneurship, analytics, how to decide between different business ideas, how to lead an organization, how to reconcile mistakes made as a leader, and more. Download the Brainwash app to learn more! Join the discussion below!  Twitter           |          LinkedIn Listen to more episodes on the Marketing x Analytics...

In this episode, I sat down with Amber Armstrong, CMO of LivePerson , a global leader in Conversational AI. Watch this video podcast on Youtube! We discuss the launch of Curiously Human, LivePerson's latest AI tool for marketers , as well as the overall role of artificial intelligence in marketing, the future of data integration, marketing at large versus medium-sized companies, setting moonshot g...

In this exciting episode, I sat down with Don Smith, Strategy & Chief Analytics Officer at Brierley & Partners . We discussed brand health measurement, lifetime value scoring, encouraging emotional as well as rational reasoning for customer loyalty, how to build a useful Sankey diagram, calculating ROI on marketing programs, best practices in direct mail, how to survive the death of the cookie usi...

In this awesome group podcast episode, I sat down with Melissa Harris, CEO of M Harris & Co. , and Juan Alfonzo, The Social Media Jedi . We discuss demand testing when launching a new product, how executive communications have changed since COVID, custom analytics vs out of the box analytics, the importance of a product market fit, and why Billie Eilish’s book release flopped - along with great an...

In this exciting and scientific episode, I sat down with Daniel Lederman, Senior Performance Analytics Lead at Roku . We discuss the strengths and weaknesses of incremental measurement of advertising, ghost ads, different methods of marketing experimentation, multi-touch attribution & media mix modeling, and more.  Join the discussion below!  Twitter           |          LinkedIn Listen to more ep...