Marketing x Analytics

In this episode I sat down with Dave Cameron, a Data Science and Analytics Consultant and Professor, to discuss the advertising ecosystem, starting from data purchasing through targeting and measurement. Tune in to learn about audience and model building, the future of data privacy regulation, examples of data buying and selling among the world's largest companies, and more. Support MxA & Unlo...

In our latest episode of "Marketing x Analytics", we chat with Aliza Goldgewert, an expert in recruiting for analytics and data science roles . With a background in supporting new businesses and a knack for understanding what companies really need, Aliza offers practical advice for both job seekers and hiring managers. We discuss the ins and outs of the recruiting process, common mistakes people m...

Welcome to another exciting episode where we sit down with Alex Bilzerian, a powerhouse in venture capital, AI, machine learning, and various other sectors. With a rich background in investing and innovation, Alex has worn many hats throughout his career. His experiences range from venture capital and alternative investments to cutting-edge sectors like AI and machine learning. He has also worked...

Tune in to this week’s riveting episode of Marketing x Analytics, featuring the digital marketing maestro Tifany Mazza . With over a decade in the industry, Tifany has built an impressive portfolio of clients such as Royal Caribbean, Sony, and Nestlé. But she’s not just an expert, she's also an entrepreneur and educator with a Google Partner Certified agency to her name. In this episode, we unpack...

Dive into the world of direct marketing with industry stalwart, John Miglautsch , in our newest episode. With over 38 years of expertise in Direct Mail and Catalog Marketing, John unveils key insights on A/B testing, targeting models, and assessing marketing impact. Having spearheaded five catalog companies and consulted for big names like USPS, Cabella's, and Adobe, his knowledge is unparalleled....

Join us on the Marketing x Analytics Podcast as we sit down with Sina Aghaie, a remarkable marketing expert with a background in engineering. 🎙️ In this podcast episode, we delve into a fascinating discussion about the future of marketing education. From training the next generation of marketing analysts to uncovering the foundational definitions of marketing and analytics, we explore the dynamic...

In this exciting episode, I sat down with Steven Silverman, Director of Product Marketing at Advata , where we discuss consumer behavior, what a brand really is, how to differentiate your brand, the recent Bud Light controversy, and more.   Watch this episode on YouTube!    Join the discussion below!  Twitter           |          LinkedIn   Have questions about Marketing Analytics? Email Alex at a...

In this episode I sat down with Christian Mercado, Digital Marketing Manager at LEVEL8 and CEO of Timeless Mercado (Instagram: @Wifi. Mercado). We discuss influencer marketing in the current world and how it may evolve in the future, using TrendHERO and other services to evaluate influencer effectiveness, social media, digital marketing, and email best practices, and more.   Watch this episode on...

In this episode I discuss consumer behavior, social media, and censorship with Justin T Huang, Assistant Professor of Marketing at University of Michigan Ross School of Business . We dive into the impact that censorship online has on consumer behavior, the activity surrounding #StopAsianHate, and conducting unbiased research. Join the discussion below!  Twitter           |          LinkedIn   Have...

In this episode I sat down with  Dr. Soňa Kľučárová , Assistant Professor of Marketing at University of Nebraska at Omaha. We discuss the consumer behavior research Soňa has done including on luxury product consumption, status-based consumption, impacts on charitable behavior, and more.  Watch this episode on YouTube! Join the discussion below!  Twitter           |          LinkedIn   Have questio...

In this episode I sat down with Matt Farnsworth, CEO of Rev8lation Media, filmmaker and Digital Experience Director at Transamerica. We talk about creativity, marketing, AI, and more.  Watch this episode on Twitter or YouTube! Join the discussion below!  Twitter           |          LinkedIn   Have questions about Marketing Analytics? Email Alex at alexandersofronas@gmail.com   Click Here for Tran...

In this episode I sat down with Greyson Scudder, a Senior Media Buying Specialist at Barkley , to discuss how media buying works, how AI will disrupt media buying, data privacy, and more.  Watch this episode on YouTube! Join the discussion below!  Twitter           |          LinkedIn   Have questions about Marketing Analytics? Email Alex at alexandersofronas@gmail.com   Click Here for Transcribed...

In this episode I sat down with Trevor Ferree, Co-founder of TSV Analytics . We discuss Trevor's entrepreneurial journey, how AI will change business, social media analytics, management and emotional intelligence, and more. Watch this episode on YouTube! Join the discussion below!  Twitter           |          LinkedIn   Have questions about Marketing Analytics? Email Alex at alexandersofronas@gma...

In this episode I sat down with Mickie Kennedy, Founder of eReleases.com . We discuss the value of public relations to a business, how to write a great press release, how the public relations process works, and more.  Watch this episode on YouTube! Join the discussion below!  Twitter           |          LinkedIn   Have questions about Marketing Analytics? Email Alex at alexandersofronas@gmail.com...

In this episode I sat down with Aron Clymer, Founder & CEO of DataClymer . We discuss Aron's journey building his company from scratch, scaling a small business, how to approach automation and AI to evolve business offerings and operations, and more. Watch this episode on YouTube! Join the discussion below!  Twitter           |          LinkedIn   Have questions about Marketing Analytics? Emai...

In this episode I sat down with Dave Cameron , a Strategic Leader in Marketing and Data Science, and adjunct professor at University of Chicago, Aurora University, and Lake Forest Graduate School of Management. We explore what it takes to master marketing and analytics, how AI will change the landscape of marketing, the value of curiosity in business, and more. Watch this episode on YouTube! Join...

In this episode I sat down with Scott C. Konopasek, CEO of Mint Measure . We discuss entrepreneurship and leaving a traditional job, finding a cofounder, how to improve performance in marketing with targeting and creative, balancing investment in sales, marketing, finance, and other roles at a startup, how culture is influenced in an organization, work-from-home versus hybrid work culture, and mor...

In this episode I sat down with Sid Khaitan, Senior Go-to-Market Manager at Chili Piper. We discuss GTM strategy, Sid's career story and insights, creating scrappy marketing analytics at a startup, how to utilize Salesforce for data entry and sales insights, when to move from scrappy analytics to a full analytics suite as a growing business, revenue driven marketing success metrics, why you should...

In this episode I sat down with Katharine Howie PhD, Assistant Professor at the University of Southern Mississippi . We discuss the psychological motivations behind cancel culture, how brands and individuals can navigate and survive cancellation, including practical recent examples with U.S. politicians and celebrities.  This episode is sponsored by Adverity. Go to  info.adverity.com/mxa  to book...

In this episode I sat down with Connor Skelly, a Certified HubSpot Consultant, CEO of Fission, and Writer of the Catch-All newsletter. We discuss CRM in its current and future form, how to leverage social media in marketing, sales tips and other business mentorship, and more.   This episode is sponsored by Adverity. Go to  info.adverity.com/mxa  to book a demo and learn more.   Join the discussion...

In this episode I sat down with Danny Ellowitz, a Senior Director of Marketing Analytics at Rocket Software . We discuss the role of mentorship in Danny's career, his experience in analytics, how to build a skillset in marketing analytics, navigating imposter syndrome, and more.    This episode is sponsored by Adverity. Go to  info.adverity.com/mxa  to book a demo and learn more.   Join the discus...

In this episode I sat down with Aarooshi Rai Kumar, a Marketing Manager at AbbVie . We discuss healthcare marketing strategy, project management, leadership lessons, moving to the U.S. for work, analytics strategies and advice, the value of an MBA in an analytics and marketing career, and more.  Join the discussion below!  Twitter           |          LinkedIn   Have questions about Marketing Anal...

In this episode we dive into the value of analytics, with Ryan Carlson, Senior Director of CRM & Analytics at Fan Interactive Marketing . We discuss how analytics plays a vital role in business strategy, how email marketing and SEO tactics operate, how Zapier can improve your marketing data operations, navigating an analytics career path, the value of education in your career, and more. Lookin...

In this episode I sat down with Michael Seymour, Director of Performance Marketing & Analytics at Higginbotham . We discuss SEO, entrepreneurship, criticizing analytics, highest ROI marketing skills you can build, keyword stuffing, writing polarizing content as a business, marketing ethics, standing out as a marketing consultant, when entrepreneurs should hire their first employee, AI in marke...

In this episode I sat down with Jeff Greenfield, CEO of Provalytics . We discuss leadership lessons, the importance of diversity and inclusion in business, when to use a startup accelerator, entrepreneurship advice for B2B startups, and more! Learn more about Jeff's company here!   Looking for a job in tech? Buy my book 'HIRED' here! Join the discussion below!  Twitter           |          LinkedI...