Marketing x Analytics

Let’s talk about school. In this episode I speak with Anastasiia Toropova , who received her Master’s degree in Marketing Science from Colombia Business School in 2019 and currently works as a Senior Analyst at Schindler Elevator Corporation. In this episode we discuss the latest trends in marketing analytics, what you’ll learn in school about it, and what analytics really looks like in the profes...

Learn how your podcast host Alex got started in Marketing Analytics, and how Sid Khaitan got started in Market Research and Strategy. Remember, it is never a straightforward path, so enjoy yours!  Transcribed episodes of Marketing x Analytics are available on  Podscribe.com. All views expressed in this podcast are our own.

In this episode we review a metaphor for paid search marketing: fishing. I outline the basics elements of paid search, some of the metrics tracked, and the strategies around running paid search for different groups of customers. This lesson is for those who are new to paid search marketing, or have no background on paid search marketing. 

Part 2 with James Ramsey , following Part 1: ‘What’s Broken in your Marketing Machine?’ Focused on hiring talented and passionate people to proactively fix any potential issues in the marketing machine. Transcribed episodes of Marketing x Analytics are available on  Podscribe.com. All views expressed in this podcast are our own.  

In this episode we sit down with James Ramsey , a marketing analytics superstar. We discuss strategic mistakes that can be devastating for a marketing organization, or ‘machine,’  and how to make sure you’re avoiding these mistakes.  Part 1 of 2.   Transcribed episodes of Marketing x Analytics are available on  Podscribe.com. All views expressed in this podcast are our own.

In this episode we discuss what it takes to be the perfect data analyst. You’re going to hear it from two marketing analytics professionals, myself and Scott Shaffer, Growth Analytics Lead at Hover . We recorded this episode when Scott was still my manager at IBM. We explore the soft and hard skills needed to perfect analyst-level work with real life examples, and discuss how those skills can help...

In this episode I sat down with David Mays, a long time friend and data professional, to discuss the power of analytics in a business. We discuss Lifetime Value, how to balance analytics and executive direction, and why understanding customer behavior is one of the key components of successful marketing analytics.  Transcribed episodes of Marketing x Analytics are available on  Podscribe.com. All...

In this episode I sit down with Sid Khaitan who is currently the director of content strategy at Intouch group. At the time of recording he was the Strategic Insights Lead for Growth and Revenue Strategy at GoHealth. He is also a very talented marketer I worked with when we were at University together. We discuss the importance of paid and organic strategies, and the conditions under which a busin...

I sat down with Connor Skelly , Marketing Director at Brightfield Group, who help CBD and Cannabis brands succeed with comprehensive data and strategic insights. Connor shares his story about how he quickly became one of the youngest executives at his company, and how marketing analytics plays an integral role in his success. Transcribed episodes of Marketing x Analytics are available on  Podscrib...