Marketing with Purpose

In the third and final episode of our small business tech stack series, Travis, Stacy, and I geek out about the thrilling world of business management tools.  Brace yourself for the drama because, truth be told, we're so attached to these tools that they're pretty much our besties. We all agree… If we won a big, fancy business award – our heartfelt shoutouts go to our… …CRM,  …Project Management,...

Remember when the dinosaurs roamed the earth and we used to go to computer labs to write papers ️ ? And you had to bring a floppy disk that wasn’t actually floppy to save your work.  (It didn’t just auto save itself to the cloud, you actually had to press SAVE.) And what about that time when you forgot your disk in the lab.  Couldn’t find it and had to start allllll over again … …only to have one...

Tech is NOT the enemy. It’s more than just a subscription service. It’s a member of your team. Allowing you to more efficiently and effectively deliver on our clients expectations AND create time for ourselves.  Let’s rephrase that - The right tech makes people happy , makes money and gives you the ability to walk away from your business and back into your life . Hang out with our host, Monica,  S...

You know, freshening up your website is a lot like renovating a house.  Sometimes, a fresh coat of paint is all you need, but other times, you've got to rip out a wall and burn all the furniture.  We’ve all had those moments at the end of a long weekend with the kids cooped up inside, when we look around our house and think “it would honestly be easier to burn this thing down than to clean it.”  A...

People make a lot of mistakes in web design.  Some are tiny. Others blow up your whole site.  We’ve fought a lot of web fires over the past 18 years.  From accidentally deleting your admin user to expired domain names captured by pirates.  Some we’ve learned the hard way…others we just had to fix.  Sometimes your secret to success is knowing what you don’t know.  And that’s what this episode is AL...

I LOVE WORDPRESS (in case you didn’t know).  Like as in want to marry it, did marry it, and won’t cheat on it… I don’t build sites in anything else. But there are A LOT of choices out there . And I don’t always advise people to use WordPress…so how do YOU know if WordPress is right for you? In this episode I called in Stacy, my chief wearer of many hats, to help figure it out. We've got a checklis...

My kids 12 and 9 don’t have phones…yet. And to get them to stop watching so much TV this summer… I switched our Netfilx account to Spanish ONLY. OK, so I’m a bit unconventional. But I think we’re all feeling the push and pull of digital wellness . I feel like we’re all grappling with the delicate dance between the tug of technology and the importance of maintaining our digital well-being .   So th...

After publishing our episode, Virtual Assistants – A Unicorn Solution for Marketing Tasks , I got an email from our client Sarah.  I know from experience she is super, mega organized and smart. And as it turns out she works with virtual assistants on the regular. Sarah offered to share how to streamline the hiring, onboarding and management process for a Virtual Assistant. And I thought, “Who woul...

Shout out to Liz for asking me to tackle this subject…she asked me to breakdown how mindset shapes our messaging (and how to improve your mindset in messaging). Like, do you feel like you’re writing to friends and fans or like your messages are an intrusion? I’d like to say I’m always a glass-half-full girl but let's be real, this whole marketing thing can feel like a rollercoaster of doubts and c...

I had the pleasure of chatting with the incredible Kimber Zatkovich on my latest podcast episode. We dived deep into the world of business coaching, what it is, what to expect…who needs it Ever felt like you're spinning your wheels, trying to balance work, life, and the unexpected challenges that pop up?  Yeah, been there too.  (And a big thank you to the lovely consultants, coaches and trainers w...

Full disclaimer...it's fantastic, but not without its challenges. MayeCreate made the shift to an experimental four day work week this summer.  Spoiler alert - we love it!  A four day work week is fantastic, but it's not without its challenges.  We all feel a r enewed sense of energy and creativity , which is good because we have to enhance efficiency in a whole new way now. Evaluating even our ol...

Unravel the importance of 'knowing your own worth’ and hear the stories of how Monica and Jon found theirs. Walk away with actionable insights for overcoming imposter syndrome in this transformative episode. Knowing your own worth is a game-changer in business and marketing. It allows you to: Confidently charge what you deserve for your services Discuss money without flinching Hold firm when peopl...

Discover the challenges and rewards of my one-month work and travel holiday in Costa Rica. Gain insights into balancing work and life, the power of adaptability, and the valuable lessons learned during this unique journey. That's right! This summer my family and I went on an epic one-month work/travel journey through Costa Rica. I wanted to share all the nitty-gritty details, funny stories, and li...

Stand out in small business marketing with guerrilla tactics! Join Monica Pitts and guest Jay Smith to gather unique ideas to boost your brand's visibility through guerrilla marketing strategies and more in this exciting episode. In this guerilla marketing brainstorming session Jay and I considered using everything from sidewalk chalk, to powerwashing , even BAD REVIEWS turned upside down to stand...

I wanted to drop you a quick note about our latest podcast episode featuring none other than James Goalder from Bloomerang.  Oh yeah, you heard me right. I got an actual, real, live, human guest from Bloomerang! And he’s not just a human, he’s a nonprofit loving geek, like me! Here's a sneak peek of what you can expect from my interview with James: Data Credibility Matters: Learn why data credibil...

How do you engage younger donors? How do you get donors involved and raise funds on your behalf? If you find yourself scratching your head (or maybe banging it against a wall) over those quarreling quandaries, I want to introduce you to Mike Myers. Mike mulled those questions over too and found just the right tune to keep the music playing for the long haul for his nonprofit, Band of Angels. In th...

Unlock the secrets to social media success - Strategies for finding joy and growing your business while maintaining digital wellness. Learn to prioritize your efforts, harness AI, and stay in control of your digital life! On a personal note...a crazy fun fact that you may not know about me… I’m not a big social media fan. And when I say, “not a fan,” I really mean I like it about as much as that g...

Do you ever find yourself stuck in the never-ending spiral of non-decision-making? ‍♂️ Then you, my friend, might be dealing with what we at the MayeCreate office affectionately call "paralysis by analysis" – and trust me, you're not alone! One of my favorite examples is my brother and his fence; he looked at so many options to build a fence around his yard that he got overwhelmed and he ended up...

SEO WTF Ok no really, you know what SEO is , right? It stands for search engine optimization. Which really means showing up on Google when people search for you. And it’s a fickle, illusive, mythical creature that everyone wants to tame but have no idea where to find in the dark forest. Until you meet the amazing Rachel Lindteigen, founder of etched marketing and etched Marketing Academy. (Rachel...

If you’re thinking about starting an ecommerce site, this episode is for you.  Before you take even one more step in that direction we need to talk.  We need to talk about what to know AND do before you start to set yourself up for success. I’m not exaggerating when I say this information could save you thousands of dollars and even more heartache. Soo..let’s have this chat and get you off on the...

The other day someone asked me if I had a ✨ magical email segmentation fairy they could borrow.  My first thought was, no…but I really wish it did…then a light bulb went off because there are actually tons of ways to segment your emails that don't take you forever .  And that feels pretty magical. The most magical solutions involve segmenting on intake. Of course, I have a few tricks to retrofit...

What if there was a way you could jump start the getting to know you process?  A way to draw people in and introduce ourselves that didn’t include a string of 20 onboarding emails and something people might really enjoy experiencing? ****Drum roll please!!**** TURNS OUT THERE IS!!!!!  And Mariana Henniger, a 15 year veteran documentary filmmaker turned brand marketing video maestro is going to tel...

To send someone an email you have to first get their email. So the first big step (and really never ending part) of email marketing is growing your list. But who has time to test out everything and see what sticks? You want tricks that work! And that's why in this episode we're digging into just how to grow your email list with a few really simple tricks you could put into play right away. Things...

This week’s podcast episode is all about BRANDING . You know, the magical spell that makes businesses stand out from the crowd? The one that creates the vibe , and emotional connection to keep your customers coming back for more? Now, while the MayeCreate team certainly brings brands to life online, we don’t usually have a hand in creating them from scratch…sooooo…. I invited a special guest and b...

One of my favorite programs to gush over is Canva , an online graphic design platform. I make some serious magic happen in that program. It’s really my go-to , even though I have the entire Adobe Suite. One of my biggest frustrations with Canva is: I can’t freakin’ find anything!   So when I saw Brenda Cadman, one of 44 certified Canva experts, was creating a course on Canva organization , I had t...