Marketing with Purpose

What if there was a way you could jump start the getting to know you process?  A way to draw people in and introduce ourselves that didn’t include a string of 20 onboarding emails and something people might really enjoy experiencing? ****Drum roll please!!**** TURNS OUT THERE IS!!!!!  And Mariana Henniger, a 15 year veteran documentary filmmaker turned brand marketing video maestro is going to tel...

To send someone an email you have to first get their email. So the first big step (and really never ending part) of email marketing is growing your list. But who has time to test out everything and see what sticks? You want tricks that work! And that's why in this episode we're digging into just how to grow your email list with a few really simple tricks you could put into play right away. Things...

This week’s podcast episode is all about BRANDING . You know, the magical spell that makes businesses stand out from the crowd? The one that creates the vibe , and emotional connection to keep your customers coming back for more? Now, while the MayeCreate team certainly brings brands to life online, we don’t usually have a hand in creating them from scratch…sooooo…. I invited a special guest and b...

One of my favorite programs to gush over is Canva , an online graphic design platform. I make some serious magic happen in that program. It’s really my go-to , even though I have the entire Adobe Suite. One of my biggest frustrations with Canva is: I can’t freakin’ find anything!   So when I saw Brenda Cadman, one of 44 certified Canva experts, was creating a course on Canva organization , I had t...

Breaking Stereotypes and Restoring Dignity One Period Kit at a Time I sent out an email a few months ago, you may have gotten it, asking if you had a story to tell. And I got this exact response: “A 50 year old guy starts a nonprofit tackling period poverty , and in four years operates in three states and handed out almost 2 million products . Could there be something there? Hope to talk to you so...

If you're a positive person. OR If you need a positive perspective to turn your day around… You need to meet Lisa Kentner, a fellow Marketing with Purpose listener with a story to tell. (Like the ‘I wrote a book’ kinda story.) I came away from this podcast interview lit up like a Christmas tree.  Who doesn’t like that kind of energy? Lisa lives by the law of attraction . Turns out I do too even th...

What exactly is a brand anyway? Most new organizations (or even existing ones) think it’s a logo. Maybe some stationary. A website perhaps? But as it turns out those are j ust the trappings of a brand . The interpretation a graphic design puts on your brand. (Who knew, right?) Your real brand is the  personality of your business . And that’s something that Barbara Carneiro is excellent at helping...

Hiring is hard. Because humans are weird. Yup. That’s my diagnosis. In the past 18 years I’ve hired some amazing humans and some who shall not be named…ever…again… When you're meeting a stranger for the first time, it's hard to gauge their true work ethic and culture.  S o, I’ve had to dream up a few tried and true weird interview questions to pull back the curtain and get a glimpse of the real pe...

Hey hey, it’s your pal ChatGPT! No really, it’s just me.  Up until this podcast with Andrea, ChatGPT was just a thing that I kept hearing people talk about. I heard it as cool but…I had no idea how to use it. I went to the website. It was ugly. I thought, “I must be in the wrong place.” So I left. Let me just call myself out and say – that was stupid. Because after talking with Andrea and getting...

We are doing something crazy at MayeCreate…we are transitioning to a four-day workweek.    We’re test running it until October.    As I’ve shared this decision with friends and clients I’ve had a pretty wide range of responses.   Some people think it’s totally righteous (I’m firmly in that category). Other’s seriously doubt it can possibly work. One person told me I sounded like I was heading into...

So let's just say I’m a VA newbie.  I had a lot of questions about these fabulous folks . Like… What can they do?  How many hours of work do I need to offer to hire one?  Can they REALLY take on some of my least favorite tasks so I can focus on what I do best? How much will it cost? And then I found Emily Reagan, the founder of the Unicorn Digital Marketing Assistant School . With a business name...

There’s so much buzz about AI right now but it's crazy how much we already rely on it and don't even realize it. And my kids, the consumers of the future, think it’s NORMAL. Alexa is part of the kitchen help at the Pitts household. She sets timers, finds recipes, acts as a non biased officiant of arguments and even solves math problems. (I keep forgetting how many tbsp are in a cup.) It got me thi...

In this blog post/podcast combo find out practical decision-making tips to reduce overwhelm and focus on what truly lights you up! If I had a quarter for everytime I heard the word overwhelm from small businesses and nonprofits I’d be rich... So friend, if you’re in that spot you are in good company. Past Monica has totally been known to hide under her desk from the overwhelm monster. Working on c...

If you’re a talker, starting a nonprofit podcast might be a good fit! Get ideas for episodes and more in this blog post/podcast combo. With all the marketing Talking Heads out there telling you that a podcast is the “new blog” I'm sure you're asking yourself, “Should I have a podcast?” (Right alongside should I do Tiktok, start a YouTube channel or just go old school and start that cotton pickin’...

Making a logo is an important aspect of marketing your company and developing your brand. It's difficult to develop a brand around no graphics, and a logo gives you some graphics to solidify the way that your brand looks. So, let's get this logo planning party started! In this blog post/podcast combo check out these 6 pro tips for making a logo before launching your project.   For a fully-formatte...

Whether you're someplace in the middle, or you're barely treading water, I just want to take a moment and get you some much needed breathing room by sharing a few spots I’ve been working on cutting the clutter.    For a fully-formatted article version of this episode, visit https://mayecreate.com/blog/ you-are-right-where-you-need-to-be /

Create the best logo for your company without breaking the bank! Join us In this blog post/podcast combo to get insight about affordable logo design tools and techniques. I'm sharing some of my best logo secrets that will help you get an awesome logo for your organization without breaking the bank.  There's an option for those who want to be more hands-on, and an option for those of you who are no...

Let’s talk about ADA and websites…yes, it’s a thing. Discover the essentials of ADA compliance for websites in our comprehensive blog/podcast combo. Accessibility features can help anyone for any reason. Here's the deal. The number of people with disabilities is not small. You may think you’re just revamping your website for a few people who can't see or can't hear. Friends, around 15% of the worl...

To get you to that point where you feel super comfortable and in control, I'm going to review 10 categories I feel you should discuss with your potential web developers. Within each of these categories, I’ll also give you specific questions to ask, so you know exactly what web lingo to use, and you can understand what you might be getting from this relationship.  For a fully-formatted article vers...

Are you in the market for a new computer? Then this episode is for you. We sit down with Jamie Cote from Personalized Computers in Columbia, MO and ask all the questions you need answers to when searching for the perfect computer.  Timestamps Introducing Jamie Cote and Personalized Computers - 0:32 What is the CPU and what does it do? - 4:30 Which processor should you pick? - 8:42 What is RAM? - 1...

We welcome our first international guest to the podcast, Marc Muehlberger, with Content Creation Studio Academy . We discuss how to get the best marketing photos using just the phone you already have in your pocket. Learn how to spot a good shot, why more photos are always better than less and what you can do with those photos to make your designer’s life a little bit easier.  Timestamps Introduct...

Google can do so much more for you than just Gmail. In this episode, Monica is joined by Travis Schumacher, Google Partner (and Monica’s brother) to talk about all things Google Workspace. This paid version of Google provides your company or organization with powerful tools to keep your business running efficiently, so you can focus less on how to send a document back and forth and more on the imp...

Don’t make a Jurassic mistake with your website. A website refresh can revitalize your website traffic and keep your business growing! ☠️ ➡️ → I am going to tell you guys what has happened to me in the past when I've let my website go for too long without refreshing it. But first, I want to get an honest take from a couple of young web users, Ellis and Aveleen, my daughters who are 12 and 8, about...

We have a free downloadable offering on the MayeCreate website. It's called What to Put on Your Website . And on the success page for that download, we asked people what else do you need to know in their web planning journey. Many people said they wanted to learn about writing for their website. They are stuck trying to figure out the writing.   I’m here to say we heard you!  I even dedicated an e...

There are all kinds of ways you can, through a supported system, build your website. But do you have what it takes to build your website? Let's walk through it together.  For a fully-formatted article version of this episode, visit:  https://mayecreate.com/blog/ do-you-have-what-it-takes-to-build-your-own-website