Marketing with Purpose

All the marketing gurus are saying “transparency” and “authenticity” are the measure of good marketing these days. And that’s great and all, but if we’re honest the road map to get there isn’t super clear. Unfortunately, there’s no universal yardstick for “authenticity.” It’s different for everyone. There is, however, a practical starting point to geo locating your version - defining your core val...

Monica thought everyone just knew what to put on a business card and how to design it so it’s a functional marketing tool. But, alas, a recent visit to a tradeshow revealed a sizable knowledge gap in that very area.  You want your prospects and your clients to have a streamlined, easy interaction with you all the time, right? And anytime you have an opportunity to control that process we want to t...

Monica sat down with Donna Dube, a business growth strategist who knows how to simplify marketing like a pro. Seriously, she’s got some killer tips that will make you say, “Why didn’t I think of that?” Donna talked about the Eisenhower Matrix—sounds fancy, right? But it’s really just a smart way to prioritize what actually matters in your biz, not just the stuff that keeps you busy. Plus, Donna sh...

Stacy calls Monica the “idea factory”. And blog topics just happen to be her favorite thing to produce in idea factory mode. In this episode, she’s firing up the factory to give you blog ideas out the wazoo AND share her framework she uses to make sure organizations are blogging about the right thing to meet the right people where they are.  Join us in this “what to blog about” workshop style epis...

We’ve been honing in on our “why” at MayeCreate this year.  Studying the concept introduced by Simon Sinek, reading the Power of a Positive Team, redefining our core values, and updating our mission statement.   It’s been an incredible way to learn about each other and why we do what we do. MayeCreate’s “Core 4” (our senior team) has been together for over 10 years so we know in our gut why we kee...

In a world dominated by flashy visuals and fleeting social media trends, you might wonder, "Is blogging still relevant?"    9 out of 10 marketers use  blogging to achieve their content goals ( SEMrush , 2023). That’s because it works. Blogging drives traffic to your site and traffic drives leads. Companies that blog have an average of 67% more leads each month than companies without blogs. ( Deman...

Monica’s brain turned into an idea factory while interviewing this week's guest, Shannon Houchin, owner of Roadside Republic. Yes, this episode is all about the success of roadside stands selling peaches, which is really fun all on its own. AND it’s also packed with ideas to locally market your business or organization. So. Before you do another carwash or bakesale for your nonprofit… Before you c...

I hear alot about nonprofit boards.  (Sometimes as web designers we get mistaken for marketing therapists…aaaaand tech support…) But while we work with boards to build websites…I don’t have to manage one. My advice in that area is limited at best. I do, however, see first hand how an engaged board could make marketing your nonprofit a WHOLE lot easier. I sure do wish I had a magic board motivating...

Choosing the colors for your brand is a combo of art, psychology and science.  Aaaaand unfortunately there aren’t hard and fast rules to follow. There are, however, quite a few things to consider before putting the final stamp of approval on your logo and brand colors. And that’s what this episode is all about. Monica talks you through choosing the right logo and brand color combo to: Reflect your...

Have you ever stopped to think about why red dominates fast food chain brands while banks gravitate towards green?  It’s because colors impact everything from our mood to our appetite. And those branding pros know color is just one more tool in their marketing tool box. Between 62% and 90% of a product’s first impressions are determined by its colors. If you've ever wondered why your logo's color...

If you have a really small marketing department, (like maybe just a quarter of a person ) this episode is for you. MayeCreate's own marketing team waivers between a half and full person (and at least one dog) depending on the day, so when Sarah said she had tips to get it done faster, we were all ears. In this interview Sarah shares her 4 C framework to get organized, get results and most of all…g...

Tyler and Rebecca, MayeCreate’s lead developers, are super, mega smart. Everyday we find new reasons to be thankful to have them on our team. And in today’s episode you get to meet them as they lift the hood to peer inside the websites at MayeCreate and document the WordPress plugins they deem good enough to make the cut.  They explain: Using plugins responsibly. Must have plugins to make your sit...

A pretty website is one thing. One that sells is quite another. And writing copy that sells is not easy! It’s a marriage of education and psychology, both an art and a science. In this episode, our favorite sales copywriter tells just how she does it, workshop style! Tiff Carey digs deep into levers we can pull for major conversions including: How to use sexy bullets to entice window shoppers to b...

We promised you in Podcasting 101 Part 1 that Monica would flip on her tech switch and now she's here to deliver. She geeked out (and loved EVERY minute of it ) explaining the ins and outs of: Hardware: We start with the basics - microphones. Then dig into essential accessories to enhance your recording setup and minimize background noise. Software: Navigating recording and editing software can be...

We’ve fielded a lot of questions about starting podcasts lately. Enough questions we started to think the universe was telling us we should do a few podcasts about starting a podcast.  Luckily, with over 200 episodes under our belt, we're getting this whole podcast thing figured out. We cataloged our misadventures and advice into two podcast focused episodes starting right here with: Podcasting 10...

Monica is a website builder by trade…you’ve probably figured that out by now.  But a website that can’t be found is about as useful as a screen door on a submarine.  Which makes her a student of SEO…FOREVER. Because it changes faster than a Nascar pit crew.  And it’s not one dimensional either, Search Engine Optimization (SEO) is mutli-faceted. The MayeCreate team’s responsibility is to build a we...

Domain Hosting Website   Sooooo intangible…yet so important for your business. We talk about these things everyday but for normal humans they’re a question factory… What even is a domain?  How do you get one?  How do you connect it to everything? And what the heck is hosting?  Do you need it? How do you know which one you need? So if you’re up to your neck in questions, this episode is for you. To...

The latest episode of Marketing with Purpose, features none other than Chris West, President of West Contracting. ️ Chris and his team spent the past year in a cycle of change, reevaluating their internal structure, figuring out what works and what doesn't, and charting their course for the future.  As part of their marketing team, it's been awesome to be a part of the journey! Today we’ll dig int...

In this week’s Marketing with Purpose episode we're tackling a topic that hits close to home for many of us - quite literally. Working from home with your spouse and managing to: Not go nuts Get your work done  AND stay married Tyler and Christi Ernst have been remote working from the same ROOM for the past 4 years…and they still like each other!   So we had to know their secret. Tyler is our lead...

You know how Monica LOVES to geek out about podcasting? OK, not quite as much as she loves geeking out about websites…but close ! And recently, on the Marketing with Purpose podcast, Monica had the pleasure of geeking out WITH another podcasting veteran with over 300 episodes under his belt, Khalil Benalioulhaj. He likes podcasting so much he started a business to help people run their podcasts. N...

When MayeCreate opened the new Camdenton office, Stacy and Monica needed a spot to meet up in between. They lucked into a relatively new co-working space, Jefferson and High that rekindled Monica’s belief that customer service is your number one marketing tool as a small business. So Monica invited owner, Chris Galloway, to give us a rundown of the seamless tech integrations, onboarding process an...

How are you at saying, “No”? Monica always says, "it took birthing two kids and attempting to run a business at the same time" for her to get her head on straight and master her ‘no’ game.  See, ‘yes’ can be a dangerous game for a busy human. Each yes has to align with your priorities. ‘Yes’ is about putting your energy where it matters most. ‘No’ is about protecting that energy for the next oppor...

Over the past 18 years change is the one of the only things that has remained constant as in our business. And some people love it…other people…not so much.  That’s why we talk about it so much on the Marketing with Purpose podcast. Because to make marketing and business decisions with purpose we have to be able to embrace the idea that things WILL change and then figure out WHAT the heck needs to...

If you’ve been following along this last year, you know that MayeCreate is on a full on journey to operate in a way that meets our values, both as a team and as individuals. We transitioned to a four day workweek after testing it out in May and that amazing feat was years in the making. To work less and not get paid less meant we had to reevaluate nearly everything we did. We started by streamlini...

My 9 year old daughter, Aveleen, decided she wants to be a Chamber of Commerce director when she grows up, after meeting K.C. Cloke, our local Chamber director and guest for this week’s episode. I think that Aveleen will make an amazing Chamber director one day. That girl’s got what it takes to make stuff happen and a sunshine spirit to back it up…and she’s going to need it! I’ve been part of larg...