Marketing With Laryssa

In this episode, I share the best opportunities in direct mail marketing for jewelry brands today.  Some people consider direct mail to be a more "traditional" or "old school" marketing strategy, since it involves actual paper as well as the United States Postal Service.  It's the practice of engaging your prospects and customers through printed marketing materials like postcards, catalogs, coupon...

You're checking out a weekly segment of this podcast called "THE GOLD MINE", which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips...

In this episode, I share my interview with Tammy Cohen, a knowledgeable, passionate, and vibrant woman who has been partnering with top-tier corporate executives and entrepreneurs to develop their personal and professional brands for more than 20 years—with an emphasis on the gem and jewelry business since 2013.  She also specializes in a very interesting niche in the jewelry industry, supporting...

Welcome to the Joy Joya Podcast. If you're a jewelry industry entrepreneur or professional who's ready to start thinking differently about business development and marketing, this podcast is for you.  I'm your host Laryssa Wirstiuk, and I'm the founder of Joy Joya, a marketing strategy agency specifically for jewelry brands. Since 2016, I've been helping business owners and their teams reach their...

You're checking out a weekly segment of this podcast called "THE GOLD MINE", which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips...

In this episode, I share my 5 out-of-the-box tips for your best holiday ever. I have a few other episodes about holiday planning and marketing, #97 and #138 if you'd like to check those out as well.  Ep. #97: https://joyjoya.com/planning-jewelry-ecommerce-for-holiday-2020/ Ep. #138: https://joyjoya.com/holiday-jewelry-marketing/ I won't be repeating any of that content in this episode, so I sugges...

You're checking out a weekly segment of this podcast called "THE GOLD MINE", which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips...

In this episode, I share my interview with Reena Ahluwalia. Recognized as one of the Top Masters of design and art in Canada, Reena Ahluwalia is an award-winning jewelry designer, painter and professor. She is one of a handful of living jewelry artists whose work is featured on a nation's (Belgium) postage stamp. As a tribute to the British Royal Wedding, Reena created a Diamond Tiara for HRH Kate...

This episode is all about the three most common "big picture", marketing strategy-related issues I see with jewelry brands today. I want to personally share the following things: - What are the three most common marketing issues - Why I think these marketing issues are so common and how they're specific to the jewelry industry - What are some things that can be done to overcome them? Learn more ab...

In this episode, I share five tips for making the most of customer testimonials and reviews in your jewelry marketing efforts. You'll learn: - How to encourage most customer testimonials and reviews - My five tips for utilizing them to build trust with your target audience - Your homework to start implementing the power of testimonials and reviews in your business Sparkle Award: Chaumet - https://...

You're checking out a weekly segment of this podcast called "THE GOLD MINE", which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips...

In this episode, I share my interview with two very special guests who are masters at email marketing. But you'll be very surprised by how they acquired and developed their marketing expertise over the years. The Email Marketing Heroes are Rob and Kennedy - the former is a comedy stage hypnotist, and the latter is a psychological mind reader or mentalist. They found that their experience in perfor...

You're checking out a weekly segment of this podcast called "THE GOLD MINE", which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips...

In this episode, I'm going to be sharing five creative ways that you can use Linkedin in marketing your business. These tips will apply to all categories of jewelry businesses, from D2C and B2B and beyond!  In this episode, you'll learn: -What is Linkedin, and why does it play a relevant role in digital marketing? -What are my five tips? I'll also share examples of how they can be applied and modi...

This is the first episode of THE GOLD MINE, a new format for the Joy Joya podcast. It represents a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. As a business owner and someone who closely studies the jewelry industry as well as the busin...

In this episode, I share my interview with Tom Duma, president of Thom Duma Fine Jewelers in Warren, OH. I first came across Tom through his columns in InStore Magazine; he's written about topics like calculating ROI for marketing, getting five-star reviews, and leveraging traditional marketing. A local landmark for over 100 years, the store saw moderate success until Tom chose a different path fo...

This is a followup episode to build upon last week's interview with Oliver Maroney about NFTs. If you haven't already listened to or watched that episode, I highly recommend you check out that one first before you continue with this one. Here's the link: https://joyjoya.com/nfts-for-jewelry In this one, I share examples of jewelry businesses currently experimenting with NFTs, so if you're curious...

In this episode, I interview Oliver Maroney, the general manager of Web3 & NFT's at Cameo. If you have even an ounce of curiosity about Web3 and NFTs, then please check out this interview because we break everything down in easy-to-understand terms. I saw Oliver talk at JCK and then subsequently reached out to him because I liked his no-nonsense, non-pretentious ways of explaining things. I though...

In this episode, I discuss consumer spending patterns I've been seeing in the industry this summer so far and what you can do as a brand to adapt to how people are shopping right now. Listen now to discover 10 things that successful jewelry brands are doing today to weather the changes in consumer spending and future-proof themselves. Links mentioned in this episode: Sparkle Award - https://instor...

In this episode, I share my interview with Jeff Mason, a photographer and gemologist specializing in product and jewelry photography. With 20 years of industry experience, he brings his knowledge of gemstones and passion for photography together to best represent your jewelry and brand image. Jewelry photography is one of the top requested topics I've gotten from listeners and viewers, so I'm very...

In this episode, I share a post-JCK, mid-year trends report based on what I observed in Vegas this year. I had such a great time at the show, meeting virtual friends in person, seeing how brands have grown and evolved (even from last year's JCK), being overwhelmed by the sheer number of people and exhibitors - and I can't wait to share my insights and takeaways with you.  Links mentioned in this e...

In this episode, I share my interview with Monica Stephenson, founder of ANZA Gems. She started her company in 2015 with the mission of improving the lives of artisanal gemstone miners and helping East Africans participate more fully in the global gemstone trade.  They buy gemstone rough directly in East Africa and support individuals all along the supply chain by paying fair prices to miners and...

In this episode, I share five valuable AI-powered tools that can support you with jewelry marketing. Do you feel intimidated by the term AI? Are you convinced that AI or artificial intelligence is only reserved for the Silicon Valley types? Then you'll be surprised to know that AI can help you save time and energy in marketing, so you can focus on other areas of your business. Why do everything ma...

In this episode, I share my interview with Kasey Luck, founder and CEO of Luck & Co, an agency that helps 7- and 8-figure e-commerce brands maximize their email and SMS revenue. Kasey and her team frequently double the email and SMS revenue of brands they work with. What's their secret? A combination of a customer-centric approach, being good with numbers, and having fun with content. Kasey's writ...

In this episode, I chat about how you can make trends work for your brand, even if you're not a trend-driven business.  Here's the thing about trends: not every jewelry brand is necessarily trend-driven. So how can you still find value in trends, and incorporate them into your marketing and merchandising in a responsible way? I'm going to share with you 5 tips.  Links from the episode: Transcript:...