Marketing With Laryssa

Get this free resource: The Front Door Report - an audit of 360+ ecommerce brands' welcome flows → https://www.joyjoya.com/frontdoor A client once asked me to A/B test the timing in one of their abandoned cart flows. On paper they had plenty of data - a few thousand people entering the flow every month. But once I mapped out how the flow was actually built, I knew that test would run for weeks, po...

Get this free resource: The Front Door Report - an audit of 360+ ecommerce brands' welcome flows → https://www.joyjoya.com/frontdoor I got an email recently where the sender name was "The Big Fall Sale at Victoria's Secret." In my inbox preview, the "at Victoria's Secret" part got cut off entirely. For a second, I genuinely had no idea who it was from - and I'm a longtime subscriber. Victoria's Se...

Get this free resource: The Front Door Report - an audit of 360+ ecommerce brands' welcome flows → https://www.joyjoya.com/frontdoor Most ecommerce brands send their emails whenever they happen to finish writing them. Or they pick a time that feels right and stick with it forever. Klaviyo actually gives you three different ways to optimize when your emails go out - and most people are only using o...

Most ecommerce brands spend months planning their marketing calendar. Kayla Sanders plans hers about a week out - sometimes less - because she never knows what's going to walk through the door. Kayla runs marketing and online sales for The Jewel Box at Accent, an estate and vintage jewelry business in Memphis operating under Accent Jewelers, a family business with over 30 years of history. Every p...

My client forwarded me an ad that said something like: 85% of your ecommerce site visitors aren't getting your abandoned cart emails. And her reaction was exactly what the ad was designed to produce - wait, are my flows not working? They were working fine. The ad had nothing to do with whether her Klaviyo emails were sending. It was selling something called identity resolution, and it was using a...

Get this free resource: The Front Door Report - an audit of 360+ ecommerce brands' welcome flows → https://www.joyjoya.com/frontdoor When people talk about segmentation, they're almost always talking about who an email is going to. This segment gets this campaign, that segment gets that one. Nobody's really talking about who should not be getting it - and that's a big blind spot. Exclusion segment...

Get this free resource: The Front Door Report - an audit of 360+ ecommerce brands' welcome flows → https://www.joyjoya.com/frontdoor Someone at a pool party once asked me, dead serious, if people even look at email anymore. I get some version of this question a lot, so I wanted to actually answer it with real numbers instead of just my gut reaction. Turns out the assumption isn't even close to tru...

Get the FREE "Front Door" Report:  https://joyjoya.com/frontdoor Jodie Minto started her fashion brand at weekend market stalls with a glass fishbowl, handwritten slips of paper, and a monthly caftan giveaway. By the time she launched her website, she already had hundreds of email subscribers waiting. On day one, she made sales. She scaled that brand to $1 million a year in revenue over ten years,...

Get the FREE "Front Door" Report: https://joyjoya.com/frontdoor I found a client's popup literally firing on top of another popup, one second apart, both on the screen at the same time. Nobody set it up that way intentionally. It's just what happens when you build one popup, then another, then another - and nobody ever goes back to check how they're all interacting. Exit intent is actually a genui...

Get the FREE "Front Door" Report: https://joyjoya.com/frontdoor Ever gotten a marketing text super early in the morning or way too late at night and thought - that's kind of rude? Turns out there are actually laws about that. And if you're texting your customers without knowing what quiet hours are, you could be violating regulations without realizing it. In the U.S., you're legally not allowed to...

Get the FREE "Front Door" Report: https://joyjoya.com/frontdoor Right now, roughly a third of your subscribers are opening your emails in dark mode. On some lists it's closer to 40%. And depending on how your emails were built, that could mean your logo is invisible, your text is unreadable, or your email just looks like something went terribly wrong. The worst part is you'd never know - because i...

Cody Cessna almost didn't do email marketing at all. He told me straight up he didn't want to be the brand that annoys people and gets unsubscribed. And honestly, that instinct made our job harder - because we had to build in more restraint and intention than we might have with another brand. But he came around, and it's actually paying off. Cody is the founder of COE, a brand built for the active...

📥 Download the FREE Front Door Study: https://joyjoya.com/frontdoor I subscribed to 362 real ecommerce brands - jewelry, fashion, beauty, home, wellness, accessories - using fresh email addresses and phone numbers I'd never used before. I just wanted to know what actually happens after you hand over your contact information. Not what a Klaviyo dashboard says is happening. What actually shows up i...

Every SMS marketing platform is pushing something called RCS right now, telling you it's the future of texting your customers. And the upgrade is real - but the pitch is leaving out a few things worth knowing before you make any decisions. RCS, which stands for Rich Communication Services, isn't actually new technology. It was standardized back in 2007. The reason everyone is suddenly talking abou...

390Julie Cole said something in our conversation that I haven't stopped thinking about. Social media, content, followers - all of it can disappear tomorrow. The only thing she actually owns is her email list. Julie is the co-founder of Mabel's Labels, the brand behind those indestructible labels you've seen on kids' water bottles and lunchboxes - the ones that survive the dishwasher, the microwave...

Klaviyo has been rolling out something called Composer in beta - an AI agent that promises to build entire marketing campaigns from a single prompt. Audience, copy, design, segmentation, all of it. The promise is impressive. So I got access on a real client account and tested it myself. And my honest take is more nuanced than the hype - and more useful than the skeptics would have you believe. The...

$6,000 in Klaviyo. $600 in Google Analytics. Same campaign. Same week. Real numbers from a real account my team took over. If you've ever stared at two reports that should say the same thing and thought - is someone lying to me? - this episode is for you. Nobody is lying. But what's actually happening is something every ecommerce brand sending marketing emails needs to understand. Those two tools...

The moment someone signs up for your emails is the highest attention moment you will ever have with that subscriber. They just said yes. They're interested. They're engaged. And most brands are using that window to send two, maybe three emails - and then calling it done. That's a problem. Because the subscribers who buy from email one were already close to purchasing anyway. The discount and the t...

Segmentation sounds like the answer to everything. The right message to the right person at the right time - that's the dream. And to be clear, I'm a segment stan. Smart segmentation is one of the most powerful things you can do for your email program. But the conversation around it is almost always one-directional: more segments, more targeting, more personalization. And at a certain point, that...

The call to action is the last thing someone reads before they click - or don't. And for something that important, it gets surprisingly little strategic thought in most email programs. What I see instead is one of two extremes. Either the CTA is completely ignored - "Shop Now" slapped on every button, same wording across every email, no thought given to whether it's actually doing its job. Or it's...

Popups have a reputation. We've all landed on a site, barely had a second to look around, and been hit with a full-screen form asking for an email address before we even know what the brand sells. That's not a popup problem - that's a strategy problem. A well-timed, well-designed popup is one of the most effective list growth tools an ecommerce brand has. Avoiding them because you don't want to se...

Most brands have heard of domain warmup. When you're setting up a new Klaviyo account, you don't just blast your entire list on day one - you start small, build gradually, and let inbox providers get to know you as a sender. That part tends to make sense to people. What doesn't get talked about nearly enough is what comes after that. Warmup isn't a one-time thing you do at the beginning and then f...

A big email list feels like proof of something. Momentum. Years of work finally paying off. And that number sitting at the top of your Klaviyo dashboard can feel like a badge of honor - especially when you remember all the pop-up forms, giveaways, collaborations, and events that built it. But what if that number is giving you a completely false picture of how many people actually want to hear from...

Klaviyo makes it easy to set up a win back flow. There's a default template ready to go, so most brands turn it on, move on, and assume it's working. And technically it is - it's running. But running and working are two very different things. When I go into a new client's account and look at their win back flow, what I almost always find is something that was set up once, never really thought thro...

This month marks 10 years since I officially started Joy Joya. And I've been sitting with that for a while, trying to figure out what I actually want to say about it. There's a version of this episode that writes itself - the highlight reel, the wins, the listicle wrapped up in a bow. I didn't want to do that. What I wanted to do was be honest, because that's more useful. So that's what this episo...