Marketing With Laryssa

Episode #245 - "How to Send a Jewelry Email Campaign, From Planning Through Execution" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Welcome to Episode #245. Today, we'll be getting into the intricate workings of crafting successful email campaigns that truly make a difference for your jewelry brand, all the way from the planning stages thro...

Episode #244 - "5 Tips + Best Practices - Email Marketing for Jewelry Businesses" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.   Welcome to Episode #244. Today, we're diving into one of my absolute favorite topics: email marketing for jewelry brands. If you've been following along, you know that in our last episode, we talked about the impo...

BONUS EPISODE - "Come to My "Office Hours" at JCK Las Vegas! And Apply for a $12K Grant!" Links and Info From This Episode: $12K Jewelry Marketing Grant - https://joyjoya.com/grant "Jewelry Marketing Jumpstart" -  https://joyjoya.com/jump   JCK Social Media Talks: How to Make Sense of Your Social Media Analytics Friday, June 2 at 12:30pm   How to do a Social Media Audit Saturday, June 3 at 3:30pm...

Episode #243 - "Amplifying Your Jewelry Marketing With Content Distribution" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. To learn more about the $12K Jewelry Marketing Grant, visit https://joyjoya.com/grant.   Welcome to Episode #243. In this episode, we're diving deep into the world of content distribution. Have you ever wondered what exa...

Episode #242 - "Delight Your Customers with Jewelry Marketing Content" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. To learn more about the $12K Jewelry Marketing Grant, visit https://joyjoya.com/grant. Welcome to Episode #242. In this episode, we'll be covering how your content can improve not only your jewelry marketing but also the custo...

Episode #241 - "Support Your Jewelry Marketing With Content Pillars" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. To learn more about the $12K Jewelry Marketing Grant, visit https://joyjoya.com/grant.   Welcome to Episode #241. In this episode, we'll be talking all about content pillars for your jewelry marketing. You've probably heard the...

Episode #240 - "SEO Copywriting for Jewelry Marketing" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Welcome to Episode #240. In this episode, we'll be talking all about SEO copywriting for jewelry marketing. We're building on the last two episodes, which introduced you to SEO for jewelry marketing and then taught you how to do strategic key...

Episode #239 - "SEO Content Opportunities and Keyword Research for Jewelry Marketing" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Welcome to Episode #239. In this episode, we'll be diving deeper into the world of Search Engine Optimization (SEO) for jewelry marketing. In our last episode, we gave you a taste of what SEO is and how it works...

Episode #238 - "A Beginner's Guide to SEO for Jewelry Marketing Content" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Welcome to episode #238! Today, I'm diving into the exciting world of search engine optimization, or SEO for short. Now, I know that SEO can be a tricky topic for many jewelry entrepreneurs and marketers out there. It's ofte...

Episode #237 - "Optimize Your Jewelry Marketing With Effective Web Content" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Welcome to episode #237! I move beyond all the foundational stuff we've covered so far since the beginning of the year, from shaping your brand to getting to know your audience and competition, brainstorming content ideas...

Episode #236 - "Transform Your Jewelry Marketing Content Ideas into a Functional Plan" To learn more about "Jewelry Marketing Jumpstart", visit  https://joyjoya.com/jump for all the details. Welcome to episode #236! I discuss how you can transform your ideas for marketing your jewelry into a functional content plan! You and/or your team will be able to use this plan to stay organized, focused, and...

Episode #235 - "Tactics for Generating Jewelry Marketing Content Ideas" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Welcome to episode #235! I share tips on how to kickstart your brainstorming process for strategic jewelry marketing content that shines brighter than a diamond. Let's face it: coming up with fresh and exciting ideas for your...

Episode #234 - "Create a Winning Content Strategy for Your Jewelry Brand" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.   Welcome to episode #234! Today, we're going to take all the pieces of "Jewelry Marketing Jumpstart" and turn them into a killer content strategy for your jewelry brand.   We've covered everything from nailing down your je...

Episode #233 - "Metrics that Matter: KPIs for Jewelry Marketing Success" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Welcome to episode #233! Today, we're going to dive into the world of jewelry marketing and explore some impactful key performance indicators (KPIs) that will help you crush your business goals. Last time, we talked about se...

Episode #232 - "Drive Jewelry Marketing Success Through Goal-Oriented Content" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Welcome to episode #232, where we'll be diving into the juicy details of setting goals that are Specific, Measurable, Attainable, Relevant, and Time-Based (SMART). Trust me, these goals are the secret sauce to creating...

Episode #231 - "How to Do a Content + Storytelling Audit for Your Jewelry Brand" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Are you ready to take your jewelry brand's marketing to the next level? Episode #231 is for you. It's time to conduct a jewelry Content and Storytelling Audit, and I've got all the tips you need to get started!  If y...

Episode #230 - "How to Do Competitive Analysis for Jewelry Marketing" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Are you tired of seeing the same old thing in the jewelry industry? In this episode, I'm excited to dive deeper into the topic of content marketing from episode #228 and show you how to transform your business from blending in...

Episode #229 - "How to Create Audience Personas for Jewelry Marketing" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. In this episode, I'll be explaining how you can generate audience personas to help you create the content that will naturally attract your target customer for your jewelry marketing.  As I mentioned in the last episode, conten...

Episode #228 - "Leverage the Power of Content in Jewelry Marketing" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. In this episode, I'm going to introduce you to the concept of content marketing for your jewelry brand. I'll demonstrate how to make your jewelry business' brand identity and storytelling tangible and accessible for your target c...

Visit https://joyjoya.com/jump for all the details. In this episode, I'm going to explain to you how you can be a better brand storyteller for your jewelry business. In episode #226, I introduced you to branding for jewelry businesses - why it matters now more than ever, how you can build a legacy brand, and more. I mentioned that having a strong brand has so much to do with inspiring emotion in y...

Visit joyjoya.com/jump for all the details. In this episode, I'm talking about branding. What's a brand, really? Why's brand identity so important in 2023 and beyond? It's time to get your jewelry brand in tip-top shape, so you can compete in the marketplace and attract your best-fit customers. If you didn't already listen to episode #225, you should know that I debuted an exciting new direction f...

Visit joyjoya.com/jump for all the details. In this episode, I'm debuting an exciting new direction for the podcast as well as a new FREE program that will help you kickoff 2023 with all the resources you'll need to make this a banner year.  If you're a fan and follower of this podcast, thanks for returning - you're likely familiar with my previous format, alternating between interviews and busine...

You're checking out a weekly segment of this podcast called "THE GOLD MINE", which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips...

In this episode, I'm going to set you up for success by sharing 3 things you MUST do for jewelry marketing success in 2023 and beyond. Do you struggle with creating a vision for your business, and do you feel overwhelmed by the landscape of the year ahead? This episode will break it all down for you, so when you finish listening or watching, you'll have clarity in your business and feel empowered...

You're checking out a weekly segment of this podcast called "THE GOLD MINE", which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips...