Marketing With Laryssa

Episode #315 - "Jewelry Marketing for the Holiday Rush: Last-Minute Tips AND a Bonus Interview With Twyla Dill" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Apply for the Emerging Jewelry Brand Incubator Grant: https://jewelrybrandincubator.com Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck Welcome to Episode #315. December is here, a...

Apply at https://JewelryBrandIncubator.com Hey, Sparklers! ✨ No full episode this week because it's Thanksgiving, and my team and I are taking a much-needed breather. Being the holiday marketing elves is super fun, but whew—it's also a ton of work! Still, I couldn't let the week go by without popping in to say Happy Thanksgiving to those who celebrate. I'm so thankful for you—yes, YOU! Whether yo...

Episode #314 - "Storytelling Secrets to Elevate Your Jewelry Marketing This Holiday Season" Sign up for a FREE, 1-Month Trial of JoyDeck:  https://www.myjoydeck.com/trial Check out the new JoyDeck YouTube channel:  https://www.youtube.com/@MyJoyDeck Welcome to Episode #314. As you can imagine, during the holidays, storytelling resonates more than ever. Why? Because this time of year is filled with...

Episode #313 - "How to Level-Up Your Holiday Packaging as a Jewelry Business" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck Welcome to Episode #313. With the holiday season right around the corner, it's the perfect time to focus on one of the most impactful yet often overlooked aspects of...

Episode #312 - "How to Create a Gift Guide For a Jewelry Business" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Check out the new JoyDeck YouTube channel:  https://www.youtube.com/@MyJoyDeck Welcome to Episode #312. With the holiday season fast approaching, it's the perfect time to talk about holiday gift guides. These guides are an incredible tool for connecting w...

Episode #311 - "Spooky Jewelry Ecommerce Mistakes and Fixes for Holiday Success" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck Welcome to Episode #311. With Halloween on the horizon, I'm having a little fun today! As the autumn leaves whisper secrets and spooky season approaches with its e...

Episode #310 - "Holiday Sales Sparkle – Host a Jewelry Virtual Trunk Show That Shines!" Sign up for a FREE, 1-Month Trial of JoyDeck:  https://www.myjoydeck.com/trial Welcome to Episode #310. With the holiday season fast approaching, the competition is heating up, and every sparkle counts. Whether you're a seasoned jewelry brand looking to elevate your holiday sales or a passionate artisan eager t...

Episode #309 - "Unlock the Power of Nostalgia to Boost Jewelry Sales" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Welcome to Episode #309. Today, I'm exploring the subtle yet impactful role of nostalgia in marketing. That warm, nostalgic feeling isn't just about reminiscing—it can be a strategic tool for connecting with your customers on a deeper level. I'll be ge...

Episode #308 - "How to Use Jewelry Marketing to Tap into a $70 Billion Market" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Welcome to Episode #308. I want to talk about something worth a whopping $70 billion—and that's just in the US alone. Did that catch your interest? Can you guess what I'm referring to? Yes, it's the wedding industry, and today, I'll explore ho...

Episode #307 - "How to Keep Your Jewelry Marketing Message Clear and Impactful" Sign up for a FREE, 1-Month Trial of JoyDeck:  https://www.myjoydeck.com/trial Welcome to Episode #307. In this episode, I'm diving into a topic that's going to make your life—and your customers' lives—a whole lot easier: how to keep your marketing messages simple, straightforward, and precise. I know it can be temptin...

Episode #306 - "How to Make Better Jewelry Marketing Decisions" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Welcome to Episode #306. Today, we're diving into something that I know can feel personal—cutting the "fluff" in your marketing. As jewelry entrepreneurs, you're deeply connected to your designs. Each piece is a reflection of your artistry, which is why it's...

Episode #305 - "5 Common Email Marketing Mistakes Jewelry Brands Make - and How to Avoid Them" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Welcome to Episode #305. Today, we're diving into a topic that's incredibly important but often overlooked: the most common email marketing mistakes jewelry brands make and how to avoid them. Trust me, email marketing is one of...

Episode #304 - "Answers to FAQs About Holiday Jewelry Marketing" Sign up for a FREE, 1-Month Trial of JoyDeck:  https://www.myjoydeck.com/trial Welcome to Episode #304. We're in it, my Sparklers! Holiday planning season is here, and I know some of you are feeling excited, behind, or even a bit overwhelmed. No worries! In this episode, I'm tackling the top questions I've been getting from clients a...

I'm taking a break this week, so there won't be a new episode. However, I have something special for you! Enjoy a FREE 1-month trial of JoyDeck, our innovative jewelry marketing support platform. Don't miss out—grab your free trial now at: https://myjoydeck.com/trial .

Episode #303 - "How to Leverage "Micro Moments" in Jewelry Marketing" Learn more about JOYDECK: https://myjoydeck.com/ Get the FREE Content Repurposing Masterclass:  https://www.myjoydeck.com/masterclass Welcome to Episode #303. I want to talk about micro-moments in marketing! In marketing, "micro-moments" refer to the small instances when consumers turn to their devices to act on a need, whether...

Episode #302 - "How to Pivot Jewelry Marketing For Rising Gold Prices" Learn more about JOYDECK:  https://myjoydeck.com/ Get the FREE Content Repurposing Masterclass:  https://www.myjoydeck.com/masterclass Welcome to Episode #302. I want to talk about gold prices! As I'm recording this episode, the price of gold is over $2,500 per ounce. With gold prices continuing to soar, fine jewelry designers...

Episode #301 - "Jewelry Marketing Lessons From the Summer Olympics" Learn more about JOYDECK: https://myjoydeck.com/ Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass Welcome to Episode #301. This episode is airing on the same day as the closing ceremony of the 2024 Summer Olympics, and I wanted to share some thoughts on the intersection of jewelry, tradition, and...

Episode #300 - "Introducing Our New Jewelry Marketing Support Platform: JoyDeck (and the Joy Joya Grant Winner!)" Learn more about JOYDECK: https://myjoydeck.com/ Get the FREE Content Repurposing Masterclass:  https://www.myjoydeck.com/masterclass Welcome to Episode #300. Yes, it's a milestone one, so I'm making it special! Side note - did you know I published my first episode in November 2018 and...

Episode #299 - "How to Cope With - and Communicate - Change in Your Jewelry Business" Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass Welcome to Episode #299. In today's episode, I want to discuss a challenging topic: change. If you've been in business long enough, you'll inevitably face change. It's crucial to manage it not only for yourself but also to effecti...

Episode #298 - "How to Work Smarter (Not Harder) on Jewelry Marketing" Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass Welcome to Episode #298. In today's episode, I want to have a heart-to-heart about the time you spend on your marketing efforts. Many jewelry solopreneurs, like yourself, may not be dedicating as much time as they could to working on their busin...

Episode #297 - "How to Take Back Control of Your Jewelry Marketing" Welcome to Episode #297. In today's episode, I want to remind you that you are in control of your marketing. This message was inspired by a recent Instagram post highlighting some common frustrations faced by jewelry business owners, such as: Customers complaining about high prices Retailers operating on a consignment basis Algori...

Episode #296 - "What's It Like Having Marketing Support For Your Jewelry Business?" Welcome to Episode #296. In today's episode, I want to paint a picture of what it's like to have marketing support in your business because it can feel abstract and nebulous until you experience it. Most of our clients come in with a specific idea of what the journey will look like. However, by the end of six month...

Episode #295 - "How AI Is Impacting SEO For Jewelry Businesses" Welcome to Episode #295. In today's episode, I want to talk about the future of SEO for jewelry businesses! This is an area of jewelry marketing that's evolving very quickly, with AI-created content becoming more and more prevalent and search engines like Google adjusting their algorithms to account for the future of how people will b...

Episode #294 - "All About Calls to Action For Jewelry Marketing" Welcome to Episode #294. In today's episode, I'm diving back into jewelry marketing basics with a focus on the unsung hero of effective marketing: Calls to Action, or CTAs. It's surprising I haven't dedicated an episode to this before! While I've mentioned CTAs in past episodes, I've never fully explored their importance and how to u...

Episode #293 - "Are Your Email Subscribers Seeing Your Jewelry Emails?" Welcome to Episode #293. In today's episode, I want to discuss the importance of quality over quantity in email marketing and how to maintain a healthy subscriber list. This topic arose because I've noticed a significant increase in spam subscribers on my clients' lists recently, and I've heard similar stories from others in t...