Marketing With Laryssa

What if you could get more results from your email marketing—without sending more emails? In this episode, I'm breaking down simple, effective segmentation tips that every jewelry brand can use to send smarter, more personal messages—and finally see the engagement and sales you've been missing.  Whether you're DIY-ing your marketing or have a small but mighty team behind you, you'll walk away with...

Ever wonder what it really takes to support a growing jewelry brand through marketing? In this episode, I'm pulling back the curtain on what it's like to run Joy Joya—how we support clients, why email marketing is our anchor, and what a typical day looks like when you're juggling strategy, storytelling, systems, and service. Whether you run a jewelry brand or a service-based business of your own,...

Episode #337 – Build Your Jewelry Business on Your Own Terms: Marketplaces vs. Proprietary Channels So many jewelry business owners pour time and energy into marketing without realizing that where they sell is shaping everything—from what's possible to how they connect with customers. In this episode, I'm breaking down the difference between marketplaces and proprietary sales channels, how each on...

Episode #336 – Let Go of Your Marketing Baggage and Grow With Confidence So many jewelry business owners come to marketing weighed down by past experiences, assumptions, and limiting beliefs—and it's no wonder they're feeling stuck. In this episode, I'm breaking down the five most common types of "marketing baggage" I see, and showing you how to let go of what's no longer serving you—so you can mo...

Episode #335 – The Tiny Email Tweak That Skyrockets Clicks + Sales There's one surprisingly common mistake that jewelry brands make in their email marketing—and it's costing you clicks, engagement, and sales. In this episode, I break down the single most overlooked element in your emails and show you how to fix it fast. If you want subscribers to actually take action, this one's for you. Even smal...

Thinking about tying your jewelry brand to a cause—or already doing it, but not sure it's really landing? In this episode, I'm sharing how to make cause-based marketing feel like a natural, authentic extension of your brand, not just a checkbox or trend. If you want your impact to mean something (and resonate with your customers), don't miss this one. Whether you're starting from scratch or lookin...

🎁 Bonus: Don't forget to grab your FREE "Mother's Day Jewelry Marketing Toolkit"! It's got everything you need to run a successful campaign—email copy, content calendar, SEO keywords, Canva templates, and more: https://myjoydeck.com/mothers-day If you want to grow your jewelry business without burning out, second-guessing yourself, or doing all the things just to keep up—this episode is for you....

Episode #332 – Why You Don't Have to Listen to Every Marketing Tip 🎁 Bonus: Don't forget to grab your FREE "Mother's Day Jewelry Marketing Toolkit"! It's got everything you need to run a successful campaign—email copy, content calendar, SEO keywords, Canva templates, and more: https://myjoydeck.com/mothers-day You're at a party, just casually mentioning your jewelry business, and someone jumps in...

Episode #331 – Why Cleaning Your Email List Will Actually Help You Sell More Jewelry 🎁 Bonus: Be sure to grab my FREE "Mother's Day Jewelry Marketing Toolkit"! It's packed with a step-by-step checklist, campaign ideas, SEO keywords, Canva templates, email copy, and more. Get it at https://myjoydeck.com/mothers-day You've probably been told that growing your email list is the name of the game. But...

Episode #330 – A Jewelry Brand's Guide to Authentic Mother's Day Marketing 🎁 Bonus: I'm sharing a FREE "Mother's Day Jewelry Marketing Toolkit" to help you put everything from this episode into action. It includes a step-by-step checklist, campaign ideas, SEO keywords, Canva templates, email copy, and more. Grab it at https://myjoydeck.com/mothers-day You already know Mother's Day can be a big mo...

Episode #329 – Why Beautiful Marketing Isn't Enough (And What to Do Instead) You know how much thought and care goes into designing a beautiful piece of jewelry—every detail matters. But when it comes to designing your marketing—especially on platforms like email or your website—focusing only on how things look can actually hold you back. This episode is all about finding the balance between aesth...

Episode #328 – 5 Must-Have Email Automations for Jewelry Brands Ever wonder what happens between someone discovering your jewelry and actually making a purchase? Maybe they signed up for your emails but never came back, browsed your site and left, or even added something to their cart—only to disappear. That's where email automations come in. From the first welcome email to post-purchase follow-up...

Episode #327 – The Psychology Behind Impulse Purchases (And How to Use It for Jewelry Marketing!) Have you ever wished your customers would see your jewelry, fall in love, and hit "Buy Now" without hesitation? You might think, "But my jewelry is expensive—who impulse-buys a $2,000 ring?" And while high-ticket purchases do take more consideration, you can still leverage impulse-buying psychology to...

Episode #326 – How to Track Competitors Without Losing Your Jewelry Brand Identity Ever feel like every jewelry brand is doing the same thing on social media? Or maybe you're watching a competitor absolutely crush it and wondering—should I be doing that too? Keeping an eye on your competitors can be a smart strategy… but there's a fine line between learning and straight-up copying. In this episode...

Episode #325 – Turn Your Jewelry Story into a Timeless Legacy Ever wondered why some brands feel destined for greatness while others struggle to stand out? In this episode, we're diving into the power of your origin story—how a narrative filled with transformation and myth can transform your jewelry brand—and why setting clear boundaries is essential for protecting your time and value. Whether you...

Episode #324 – The Magic of Behind the Scenes in Jewelry Marketing Ever wondered how to invite your audience into the true heart of your jewelry business? In this episode, we're diving into the magic of behind-the-scenes content and why it's one of the most powerful tools in your marketing arsenal. Whether it's showing your creative process, sharing your workspace, or revealing the raw moments tha...

Episode #323 – Quizzes Are the Secret to Growing Your Jewelry Brand's Email List Quizzes aren't just fun—they're a game-changer for email marketing and customer engagement. In this episode, I'm joined by Josh Haynam, the co-founder of Interact, an easy-to-use quiz-building platform. Josh shares his expertise on how quizzes can help jewelry brands grow their email lists, personalize their marketing...

Episode #322 – What Is a Marketing Strategy, Really? (And Why You Need One for Your Jewelry Business) You've probably heard the term "marketing strategy" before, but what does it actually mean? It's one of those vague buzzwords that gets thrown around a lot—so today, we're breaking it down. In this episode, we'll explore: ✨ What a marketing strategy really is (without the jargon) ✨ Why it's esse...

Episode #321 - "6 Ways to Revitalize Your Jewelry Business When You're Feeling Stuck" Sign up for a FREE, 1-Month Trial of JoyDeck:  https://www.myjoydeck.com/trial Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck Welcome to Episode #321—and happy Groundhog Day! Since this episode is dropping on the day when a fuzzy little critter supposedly "predicts" how many more we...

Episode #320 - "TikTok Bans, Meta Chaos, and the Future of Social Media For Jewelry Brands" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck Welcome to Episode #320! Well, it finally happened, Sparklers: the TikTok ban that's been looming for a while took effect—though it lasted for less than...

Episode #319 - "7 Ways to Maintain Jewelry Marketing Consistency" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck Welcome to Episode #319! I'm thrilled to announce the Winter 2025 Joy Joya Emerging Jewelry Brand Incubator Grant Winner in today's episode. I'll get to that shortly and hope to...

Hi, Sparklers! There's no regular episode this week, but I wanted to take a moment to share how you can support relief efforts for the Los Angeles wildfires. Some of you know I live in Glendale, CA—thankfully, both my family and our home are okay. We evacuated early Wednesday morning and stayed with relatives in San Diego. It was scary to walk into the backyard to pack the car and see the sky pitc...

Episode #318 - "Jewelry Business Survival Guide for Instagram's AI Shift" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck Welcome to Episode #318, the first episode of 2025! In this introduction to the new year, I want to discuss a pressing topic—how social media, especially Instagram, will...

Episode #317 - "5 Trends Redefining Jewelry Marketing in 2025" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Apply for the Emerging Jewelry Brand Incubator Grant: https://jewelrybrandincubator.com Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck Welcome to Episode #317, the final episode of the year! What a year it's been! As I was prepp...

Episode #316 - "Jewelry Marketing in 2024: Lessons, Wins, and Surprises" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Apply for the Emerging Jewelry Brand Incubator Grant: https://jewelrybrandincubator.com Check out the new JoyDeck YouTube channel:  https://www.youtube.com/@MyJoyDeck Welcome to Episode #316, the second-to-last episode of the year! Today, I'm doing...